Build, run, and scale your online store with an AI-powered eCommerce platform.
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12296 reviews trackedThe Bottom Line
Entry price
From $27/mo (free plan available)
Biggest pro
Easy store setup
Biggest con
Platform limitations
TL;DR - Wix eCommerce
- Build customizable eCommerce websites with no-code tools and AI features.
- Sell various product types across multiple channels, including marketplaces and in-person.
- Manage all sales, inventory, and marketing from a single dashboard.
Pricing: Free plan available
Best for: Growing teams
4.4/5 across review platforms
What is Wix eCommerce?
Wix eCommerce is a comprehensive platform designed to help businesses create and manage their online stores. It offers a no-code website builder with hundreds of customizable templates, allowing users to design high-converting storefronts and product pages tailored to their brand. The platform supports selling various product types, including physical goods with extensive variant options, digital products, subscriptions, and even facilitates dropshipping and print-on-demand models.
Beyond storefront creation, Wix eCommerce provides advanced AI features to boost efficiency, such as an AI image editor, AI product descriptions for improved SEO and conversions, and AI product recommendations to increase average order value. It also enables businesses to sell across multiple channels, including their own website, in-person with POS systems, and on leading marketplaces like Google, eBay, Etsy, Amazon, and social media platforms, all managed from a single dashboard. The platform is suitable for entrepreneurs and businesses of all sizes looking to establish and grow their online presence and sales.
Available on: Web
Pros & Cons
Pros
- Easy store setup
- Wix integration
- Templates
- Payment processing
- Good for small stores
Cons
- Platform limitations
- Not for serious stores
- Customization limited
- Transaction fees
- SEO limitations
Ratings Across the Web
4.4(12,296 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Online store builderPayment processingInventory managementShipping integrationMarketing toolsMobile commerce
Pricing Plans
Free TrialPricing checked Jul 6, 2026
Business Basic
$27/month
Small stores
- Unlimited products
- Accept payments
- Custom domain
- No Wix ads
Business Unlimited
$32/month
Growing stores
- All Basic features
- Subscriptions
- Automated sales tax
- 10 collaborators
Business VIP
$59/month
Large stores
- All Unlimited features
- Priority support
- Custom reports
- Loyalty program
How Wix eCommerce's pricing compares
At $32/mo, Wix eCommerce is mid-range of its 2 direct competitors ($29 to $39/mo across the set).
Entry paid plan, monthly. Pricing checked Jul 6, 2026.
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4.4/5
Across 12,296 verified user reviews on Capterra, G2
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Wix eCommerce FAQ
How does Wix eCommerce help businesses create their online stores?
Wix eCommerce provides a no-code website builder with hundreds of customizable templates, enabling users to design high-converting storefronts and product pages. It supports selling various product types, including physical goods, digital products, and subscriptions, and also facilitates dropshipping and print-on-demand models.
What kind of user benefits most from Wix eCommerce?
Wix eCommerce is suitable for entrepreneurs and businesses of all sizes looking to establish and grow their online presence and sales. It is particularly good for small stores due to its easy setup process and integration with the broader Wix ecosystem.
How does Wix eCommerce compare to Shopify for online selling?
Wix eCommerce offers a no-code website builder with customizable templates and AI features for store management, similar to Shopify. However, Wix eCommerce is noted for potentially having more platform and customization limitations compared to Shopify, which might be better suited for more serious or larger stores.
Can Wix eCommerce help improve product visibility and sales through AI?
Yes, Wix eCommerce incorporates advanced AI features to boost efficiency and sales. These include an AI image editor, AI product descriptions for improved SEO and conversions, and AI product recommendations designed to increase the average order value.
Does Wix eCommerce support selling products across multiple channels?
Wix eCommerce enables businesses to sell across multiple channels from a single dashboard. This includes their own website, in-person sales with POS systems, and leading marketplaces such as Google, eBay, Etsy, Amazon, and various social media platforms.
What are the main trade-offs to consider when choosing Wix eCommerce?
While Wix eCommerce offers easy store setup and templates, it may have platform limitations and customization restrictions. Users should also be aware of potential transaction fees and SEO limitations compared to other platforms.
How is Wix eCommerce priced?
Wix eCommerce is available on a free tier, allowing users to get started without initial cost. For more extensive usage and access to advanced features, paid plans are offered.
Source: wix.com