All-in-one Wix store: editor, payments, shipping, and marketing in one dashboard.
Selling starts on the first plan that accepts payments; lower tiers cannot accept payments.
Strong for first stores and growing catalogs; weaker than Shopify for high-volume or headless commerce.

Pros

Launch a store in the same editor as the rest of the Wix site, no separate stack
The entry-level paid plan unlocks payments, a custom domain, and no Wix ads
Subscriptions, shipping, and tax tools land on higher plans without a second vendor
Large template and App Market catalog for a first store

Cons

Lower tiers cannot sell; ecommerce starts on the first paid plan
High-SKU, B2B, or headless teams hit the ceiling faster than on Shopify
Apps, email, and payment processing sit on top of the plan price
Higher-tier plans are a steep jump for capacity, not design quality

What is Wix eCommerce?

Editorial review

Wix eCommerce is the store layer on Wix: a no-code editor, store templates, and built-in payments, shipping, subscriptions, and marketing. The entry-level plan is the first plan that can accept payments. It holds up for first stores and many mid-market brands, but high-SKU or headless teams usually outgrow it toward Shopify or a dedicated commerce stack.

Available on: Web

Louis Corneloup Updated Sep 2, 2026 · how we evaluate Source wix.com ↗

Ratings Across the Web

4.3 (12,672 reviews)

Wix eCommerce holds an aggregate rating of 4.3 out of 5 from 12,672 reviews across G2 and Capterra, last checked September 17, 2026.

G2 1,889 reviews

4.2/5

Capterra 10,783 reviews

4.4/5

Ratings aggregated from independent review platforms. Learn more

Key Features

No-code store editor with commerce templates
Wix Payments plus third-party processors
Inventory, shipping, tax, and subscriptions
Multichannel selling (social, marketplaces, in person)
Abandoned-cart and built-in marketing tools
AI product and site generation on current plans

Pricing Plans

Free Trial

Pricing checked Oct 6, 2026

Wix eCommerce plans and prices, checked October 2026
Plan	Price	Details
Free	$0	Build and preview Wix subdomain Wix ads on the site No payments +1 more Show less No custom domain
Light	$17/month	Brochure site only Custom domain 2 GB storage No ecommerce checkout +1 more Show less 2 collaborators
Core	$29/month	First store Accept payments Basic eCommerce 50 GB storage +2 more Show less 5 collaborators Scheduling
Business	$39/month	Growing store Standard eCommerce 100 GB storage 10 collaborators +1 more Show less Standard marketing suite
Business Elite	$159/month	High volume Advanced eCommerce Unlimited storage 100 collaborators +1 more Show less Advanced marketing and developer platform

Calculate your cost View full pricing

Is Wix eCommerce worth the price?

Good value

Wix eCommerce starts at Core, $29/mo billed annually on wix.com/pricing (September 2026).

That is the first plan that can accept payments. Business at $39/mo adds standard commerce capacity; Business Elite at $159/mo is a volume jump, not a prettier editor.

Light at $17 cannot sell.

Hidden Costs & Gotchas

Wix Payments processing (US cards typically 2.9% + $0.30) sits on top of the plan

App Market reviews, upsell, and email tools are extra monthly bills

The free domain voucher is year one on a new annual plan only

Full Wix eCommerce pricing: every plan, hidden costs and alternatives

How Wix eCommerce's pricing compares

At $29/mo, billing unit not specified, Wix eCommerce is mid-range of its 6 comparable direct competitors ($19 to $39/mo across the set).

Ecwid

$19

Squarespace Commerce

$25

Weebly

$25

Wix eCommerce

$29

Shopify

$29

Volusion

$35

BigCommerce

$39

Entry paid plan, monthly. Pricing checked Oct 6, 2026.

Reviews

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4.3/5

Across 12,672 verified user reviews on Capterra, G2

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Best Wix eCommerce Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Shopify Paid

Launch and grow your online store with ease

4.5

WooCommerce Free

Open-source e-commerce for WordPress

4.5

BigCommerce Paid

Enterprise e-commerce platform

4.3

Ecwid Freemium

E-commerce platform that embeds anywhere

4.6

Squarespace Commerce Paid

Build, manage, and grow your online store with beautiful templates and integrated commerce tools.

4.4

Weebly Freemium

Build beautiful websites with drag-and-drop ease

4.2

Volusion Paid

Straightforward e-commerce for small businesses

2.4

See all e-commerce platforms →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Wix eCommerce alternatives 7+ tools ranked, pricing + verdict per pick Wix eCommerce vs Shopify Head-to-head: features, pricing, who wins Wix eCommerce vs WooCommerce Head-to-head: features, pricing, who wins Wix eCommerce vs BigCommerce Head-to-head: features, pricing, who wins

Explore More

Wix eCommerce FAQ

How does Wix eCommerce help businesses create their online stores?

Wix eCommerce provides a no-code website builder with hundreds of customizable templates, enabling users to design high-converting storefronts and product pages. It supports selling various product types, including physical goods, digital products, and subscriptions, and also facilitates dropshipping and print-on-demand models.

What kind of user benefits most from Wix eCommerce?

Wix eCommerce is suitable for entrepreneurs and businesses of all sizes looking to establish and grow their online presence and sales. It is particularly good for small stores due to its easy setup process and integration with the broader Wix ecosystem.

How does Wix eCommerce compare to Shopify for online selling?

Wix eCommerce offers a no-code website builder with customizable templates and AI features for store management, similar to Shopify. However, Wix eCommerce is noted for potentially having more platform and customization limitations compared to Shopify, which might be better suited for more serious or larger stores.

Can Wix eCommerce help improve product visibility and sales through AI?

Yes, Wix eCommerce incorporates advanced AI features to boost efficiency and sales. These include an AI image editor, AI product descriptions for improved SEO and conversions, and AI product recommendations designed to increase the average order value.

Does Wix eCommerce support selling products across multiple channels?

Wix eCommerce enables businesses to sell across multiple channels from a single dashboard. This includes their own website, in-person sales with POS systems, and leading marketplaces such as Google, eBay, Etsy, Amazon, and various social media platforms.

What are the main trade-offs to consider when choosing Wix eCommerce?

While Wix eCommerce offers easy store setup and templates, it may have platform limitations and customization restrictions. Users should also be aware of potential transaction fees and SEO limitations compared to other platforms.

How is Wix eCommerce priced?

Wix eCommerce is available on a free tier, allowing users to get started without initial cost. For more extensive usage and access to advanced features, paid plans are offered.

Source: wix.com

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