Toolradar Research
Website builder statistics 2026
First-party data on the 198 website builders Toolradar tracks: WordPress.com at 4.50 from 17,713 reviews, Wix eCommerce at 4.30 from 12,672, and Shopify at 4.50 from 11,858.
Founder, Toolradar & Dupple
Key findings
What the data shows.
- 01
198 website builders tracked, holding 139,129 aggregated third-party reviews. (Source: Toolradar directory, September 17, 2026.)
- 02
WordPress.com sits at 4.50 from 17,713 reviews. Wix eCommerce sits at 4.30 from 12,672. Shopify sits at 4.50 from 11,858. (Source: Toolradar directory, September 17, 2026.)
- 03
63% offer a free tier. Builders still compete on the landing. (Source: Toolradar directory, September 17, 2026.)
- 04
The median paid plan starts at $12 a month, mean $74. (Source: Toolradar directory, September 17, 2026.)
- 05
Mailchimp is the volume leader at 3.90 from 31,997 reviews because this category also catches email tools tagged as builders. (Source: Toolradar directory, September 17, 2026.)
About the research
How we built this report.
Toolradar tool database. Editorial review with weekly pricing verification.
2026. Snapshot taken September 17, 2026. Refresh due Dec 17, 2026.
Public scoring rubric. See how we rate for the full criteria.
Creative Commons BY 4.0. Quote, link, and reuse with attribution.
Website builders are a three-way storefront fight sitting under a noisy volume leader. Toolradar tracks 198 tools holding 139,129 reviews. Mailchimp holds 31,997 reviews at 3.90 because the category also tags email platforms that ship a site. Among the actual builders, WordPress.com holds 17,713 reviews at 4.50. Wix eCommerce holds 12,672 at 4.30. Shopify holds 11,858 at 4.50. Systeme.io holds 2,880 at 4.80.
Every figure below is computed from the Toolradar directory on September 17, 2026. The live dashboard is Website builders statistics. The buyer ranking is best website builders.
How large the category is
We track 198 published tools, or 1.9% of the 10,619 tools in the directory. 83% (165 of 198) were added to Toolradar in 2026. "Added" means added to our directory, not founded this year.
A $12 builder plan is the published site. The $74 mean is commerce plus email plus booking.
How these tools are priced
37% of the 198 tools are paid-only. 63% offer a free tier or freemium plan (124 tools). 8% are fully free.
n = 198 tools, September 17, 2026How website builders are priced
For the 74 tools that publish a paid tier, the median entry price is $12 a month and the mean is $74.
n = 74 tools with a published paid tierEntry price distribution
The catalog-wide median entry is $20 (software pricing statistics).
How these tools are rated
128 of 198 tools carry a rating (65%). Those ratings rest on 139,129 reviews. Unweighted mean 4.30. Review-weighted mean 4.21.
n = 128 rated toolsRating distribution
The most-reviewed tools on September 17, 2026:
| Tool | Rating | Reviews |
|---|---|---|
| Mailchimp | 3.90 | 31,997 |
| WordPress.com | 4.50 | 17,713 |
| Wix eCommerce | 4.30 | 12,672 |
| Shopify | 4.50 | 11,858 |
Source: Toolradar directory, September 17, 2026.
Read the table as two rows. Mailchimp is the email default tagged into this category. The builder cut is WordPress, Wix, and Shopify, and those three sit in a tight 4.30 to 4.50 band.
The highest-rated tools with at least 200 aggregated reviews:
| # | Tool | Rating | Reviews |
|---|---|---|---|
| 1 | Durable | 4.90 | 253 |
| 2 | Elegant Themes | 4.90 | 244 |
| 3 | Systeme.io | 4.80 | 2,880 |
| 4 | Elfsight | 4.80 | 895 |
| 5 | GemPages | 4.80 | 668 |
| 6 | PageFly | 4.80 | 658 |
| 7 | Nicejob | 4.80 | 622 |
| 8 | Breeze ChMS | 4.80 | 225 |
| 9 | Appy Pie | 4.70 | 2,601 |
| 10 | Pixpa | 4.70 | 734 |
Durable leads at 4.90.
Review volume by platform:
| Review platform | Tools with a profile | Aggregated reviews | Mean rating |
|---|---|---|---|
| Capterra | 67 | 66,574 | 4.52 |
| G2 | 118 | 52,107 | 4.39 |
| Trustpilot | 28 | 19,756 | 3.88 |
| SourceForge | 22 | 685 | 4.05 |
| TrustRadius | 1 | 7 | 3.90 |
Three tools worth comparing are WordPress.com, Wix eCommerce, and Shopify.
How often pricing moves
Our pricing tracker logged 15 pricing changes for these tools in 2026, 0 of them applied.
How this data was measured
Every figure in this report is computed live from the Toolradar directory on September 17, 2026, covering the 198 published tools we categorize under Website builders. Pricing model is read from each vendor's official pricing page. The entry price is the cheapest positive monthly tier a tool publishes. Ratings and review counts are aggregated from third-party platforms (G2, Capterra, Trustpilot and others), not from Toolradar's own reviews. The leaderboard floor is 200 aggregated reviews. This is a directory snapshot, not a survey.
Cite this report
- APA: Corneloup, L. (2026). Website builder statistics 2026. Toolradar Research. https://toolradar.com/reports/website-builders-software-statistics
- MLA: Corneloup, Louis. "Website builder statistics 2026." Toolradar Research, 17 Sept. 2026, toolradar.com/reports/website-builders-software-statistics.
Browse the full category on the best website builders page, or explore all of Toolradar Research.
Cite this report
Use the data, credit the source.
Released under Creative Commons BY 4.0. You may quote, link, and reuse the data with attribution.
More research
What Toolradar has stored: reviews and logos
57 of 10,667 published tools have at least one Toolradar review. 6,602 have a stored external-review payload. 4,065 have neither. 180 published tools have no logo file.
How fresh Toolradar prices are
On September 22, 2026, 7,331 of 10,667 published tools had their pricing re-checked in the last 30 days. 3,334 have never been checked. One check is older than 90 days. The median price lives on another page. This page is the age of the check.
Free trial share of software tools 2026
2,885 of 10,667 published Toolradar tools have a stored free-trial flag (27%). The free path is a different cut: 5,834 tools (55%) are free, freemium, or open_source. Among Paid listings, 1,433 of 4,786 (30%) carry the trial flag.