A powerful visual drag-and-drop WordPress page builder and theme.
Enables no-code website design with extensive customization options.
Includes marketing tools, WooCommerce integration, and AI-powered site generation.

Pros

Enables no-code website design for beginners and professionals.
Extensive customization options for every part of a website.
Includes marketing and e-commerce tools within the platform.
Large library of pre-made layouts and building blocks.
Strong community and 24/7 customer support.

Cons

Requires a paid membership to access.
Can have a learning curve for new users due to its extensive features.
Performance can sometimes be impacted by the complexity of designs if not optimized.

What is Elegant Themes?

Elegant Themes offers Divi, a comprehensive WordPress theme and visual page builder designed to empower web design professionals, business owners, and individuals to create stunning websites without coding. Divi acts as a complete website building framework, replacing the standard WordPress editor with an advanced visual editor that allows for front-end design and customization of every element. Beyond just a theme, Divi integrates powerful design tools, a vast library of pre-made layouts and building blocks, and advanced features like dynamic content, display conditions, and custom code integration. It's suitable for building various types of websites, including online stores with tailored WooCommerce integration, portfolios, and engaging blogs. The platform also includes marketing tools like Bloom for email opt-ins, Monarch for social media integration, and Divi Leads for A/B testing. With upcoming AI capabilities, Divi aims to further streamline website creation, offering automated site generation, AI-powered content and image creation, and team collaboration features through Divi Dash and Divi Cloud. It provides a robust solution for anyone looking to build, design, and manage WordPress websites efficiently and effectively, regardless of their technical skill level.

Available on: Web

Data compiled by Toolradar Pricing checked Oct 11, 2026 · How we evaluate

Source elegantthemes.com

Ratings Across the Web

4.9 (244 reviews)

Elegant Themes holds an aggregate rating of 4.9 out of 5 from 244 reviews across G2 and SourceForge, last checked March 19, 2026.

G2 240 reviews

4.9/5

SourceForge 4 reviews

4.8/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Visual Drag & Drop Building
2,600+ Pre-made Layouts and Templates
Full-Site Editing (headers, footers, post/product templates)
WooCommerce Integration and Customization
Divi AI for automated website generation and content creation
Bloom Email Optin Plugin
Monarch Social Media Plugin
Divi Leads A/B Testing (Split Testing)

Pricing Plans

Pricing checked Oct 11, 2026. Source: elegantthemes.com/pricing, read Oct 11, 2026

Elegant Themes plans and prices, checked October 2026
Plan	Price	Details
Divi Pro	$23.08 / Month Billed Yearly At $277 Per Year	Full access to Divi, Extra, Bloom and Monarch Divi AI (unlimited layout, text, image, & code generation) AI Website Builder (unlimited Divi websites using Quick Sites) +6 more Show less Divi Cloud (unlimited cloud storage) Divi VIP (24/7 premium support in 30min or less) 10% Off in the Divi Marketplace Divi Teams (invite 4 team members) $50 Divi Marketplace Credit $170 Worth Of Divi Extensions (DonDivi Collection)
Divi	$7.42 / Month Billed Yearly At $89 Per Year	Full access to Divi, Extra, Bloom and Monarch Divi Quick Sites 300+ Website Packs +1 more Show less 24/7 Premium Support
Divi Lifetime + Pro Services	$297 / Today + $212 Each Following Year For Pro Services	Lifetime access to Divi, Extra, Bloom and Monarch Divi AI (unlimited layout, text, image, & code generation) AI Website Builder (unlimited Divi websites using Quick Sites) +6 more Show less Divi Cloud (unlimited cloud storage) Divi VIP (24/7 premium support in 30min or less) 10% Off in the Divi Marketplace Divi Teams (invite 4 team members) $50 Divi Marketplace Credit $170 Worth Of Divi Extensions (DonDivi Collection)

Included in all plans

Unlimited website usage
All Divi features
Divi Dash (manage unlimited sites)

Calculate your cost View full pricing

Is Elegant Themes worth the price?

Good value

Elegant Themes offers a fair pricing structure, especially with the Divi tier at $7.42/month for unlimited website usage, which is highly competitive.

The Divi Pro tier at $23.08/month offers significant value for agencies or power users needing advanced AI and support. The Lifetime + Pro Services option is a substantial upfront investment but could be cost-effective long-term for dedicated users.

Full Elegant Themes pricing: every plan, hidden costs and alternatives

Elegant Themes by the numbers

Toolradar data: Elegant Themes's entry paid plan ($7.42/mo, billed yearly) ranks #19 of 115 for price among the Website Builders tools with a verified entry price and no stated unit, where the median is $16/mo. As of Oct 2026.

Elegant Themes compared with 204 Website Builders tools on Toolradar, as of Oct 2026
Metric	Elegant Themes	Peer median	Position (1 is best)
Entry paid plan	$7.42/mo, billed yearly	$16/mo	#19 of 115 tools with no stated price unit, verified price
Free plan	No	63% have one	n/a
Listed as an alternative to	1 tool	2	#118 of 204 (joint)
User rating	4.9/5 (across the web, 244 ratings)	4.5/5	#2 of 110 (joint) tools with 20+ reviews

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Website Builders data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Elegant Themes by the numbers”, Oct 2026.

Reviews

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4.9/5

Across 244 verified user reviews on G2, SourceForge

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Elegant Themes FAQ

How does Elegant Themes facilitate website creation for users without coding knowledge?

Elegant Themes offers Divi, a visual page builder that replaces the standard WordPress editor with an advanced visual editor. This allows users to design and customize every website element from the front end without needing to write any code.

Which teams benefit most from using Elegant Themes' Divi?

Web design professionals, business owners, and individuals looking to build and manage WordPress websites efficiently can benefit from Divi. It provides a comprehensive framework for creating various site types, including online stores, portfolios, and blogs.

How is Elegant Themes priced?

Elegant Themes is a paid product, requiring a membership to access its features and tools. There is no permanently free tier available for its offerings.

Can Divi be used to build an online store?

Yes, Divi includes tailored WooCommerce integration, making it suitable for building online stores. It provides the tools necessary to design and manage e-commerce websites effectively.

What kind of marketing tools are integrated into the Elegant Themes platform?

The platform integrates marketing tools such as Bloom for email opt-ins and Monarch for social media integration. It also includes Divi Leads for A/B testing to optimize website performance.

How does Elegant Themes compare to Hostinger Website Builder?

Elegant Themes, through Divi, offers a comprehensive WordPress theme and visual page builder with extensive customization and marketing tools. Hostinger Website Builder is another platform for website creation, but Divi focuses specifically on enhancing the WordPress experience with its advanced visual editor and integrated features.

What are the main trade-offs when choosing Elegant Themes for website development?

A primary trade-off is that Elegant Themes requires a paid membership to access its features. Additionally, new users might experience a learning curve due to the extensive functionality offered by Divi.

How does Elegant Themes pricing compare with other Website Builders tools?

Elegant Themes's entry paid plan ($7.42/mo, billed yearly) ranks #19 of 115 for price among the Website Builders tools with a verified entry price and no stated unit, where the median is $16/mo. Prices are read on each vendor's own pricing page and compared only with tools priced on the same basis. Source: Toolradar, Oct 2026.

Source: elegantthemes.com

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