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Ecwid

UnclaimedEditor reviewed

E-commerce platform that embeds anywhere

E-commerce PlatformsWebsite BuildersNo-Code
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Reviews onG2Capterra
989 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Easy to add to any site

Biggest con

Limited customization

TL;DR - Ecwid

  • Ecwid is an e-commerce platform that adds online stores to existing websites
  • It embeds shopping carts on any site, social media, or marketplace with synced inventory
  • Free tier for up to 10 products, paid plans from $19/month
Pricing: Free plan available
Best for: Growing teams
4.6/5 across review platforms

What is Ecwid?

Editorial review
Ecwid adds e-commerce to existing websites. Install on any site, get a store-sell products without rebuilding your web presence or learning new platforms. The widget approach preserves existing sites. Multiple sales channels are supported. The free tier works for small catalogs. Website owners wanting to add a store without platform migration choose Ecwid for e-commerce that works alongside existing sites.

Available on: Web, iOS, Android

how we evaluateSourceecwid.com ↗

Pros & Cons

Pros

  • Easy to add to any site
  • Free tier available
  • Multi-channel
  • POS included
  • Good for small business

Cons

  • Limited customization
  • Transaction fees on some plans
  • SEO limitations
  • Feature limits on lower tiers
  • Less powerful than Shopify

Ratings Across the Web

4.6(989 reviews)
G2403 reviews
4.7/5
Capterra586 reviews
4.6/5

Ratings aggregated from independent review platforms. Learn more

Key Features

E-commerceEmbed anywhereMulti-channelInventoryShippingPayments

Pricing Plans

14-day Free Trial

Free

Free

10 products

  • 10 products
  • 2 categories
  • Mobile app
Most Popular

Venture

$19/month

Annual

  • 100 products
  • Discount coupons
  • Staff accounts

Business

$39/month

Annual

  • 2500 products
  • Product variations
  • Inventory tracking
Calculate your costView full pricing

How Ecwid's pricing compares

At $19/mo, Ecwid is mid-range of its 5 direct competitors ($2.42 to $600/mo across the set).

Wix
$2.42
Ecwid
$19
Squarespace
$23
Shopify
$29
BigCommerce
$39
Shopware
$600

Entry paid plan, monthly.

Reviews

4.6/5

Across 989 verified user reviews on Capterra, G2

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Best Ecwid Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →
Shopify logo
ShopifyPaid

Launch and grow your online store with ease

4.5
WooCommerce logo
WooCommerceFree

Open-source e-commerce for WordPress

4.5
Wix logo
WixFreemium

Design unique websites with unparalleled drag-and-drop freedom

4.3
Squarespace logo
SquarespacePaid

Build beautiful, code-free websites with integrated e-commerce and scheduling

4.5
BigCommerce logo
BigCommercePaid

Enterprise e-commerce platform

4.3
Shopware logo
ShopwarePaid

The ecommerce platform uniting B2B features, flexibility, open-source freedom, and AI intelligence.

4.2
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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Ecwid alternatives6+ tools ranked, pricing + verdict per pickEcwid vs ShopifyHead-to-head: features, pricing, who winsEcwid vs WooCommerceHead-to-head: features, pricing, who winsEcwid vs WixHead-to-head: features, pricing, who wins

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Ecwid FAQ

Is Ecwid free?

Free plan available with 10 products. Paid plans from $19/month for unlimited products and more features.

What is Ecwid?

Ecwid is an e-commerce platform you can add to existing websites. Embeds into any site, WordPress, Wix, etc.

Ecwid vs Shopify?

Shopify is full e-commerce platform. Ecwid adds store to existing site. Ecwid for adding commerce; Shopify for dedicated stores.

Can Ecwid work with WordPress?

Yes, Ecwid has WordPress plugin. Add full e-commerce to your WordPress site without rebuilding.

Source: ecwid.com

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