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Ecwid vs Wix: Which Should You Choose in 2026?

Choosing between Ecwid and Wix comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.

By Toolradar Team · Last updated February 28, 2026 · Methodology

Short on time? Here's the quick answer

We've tested both tools. Here's who should pick what:

Ecwid

E-commerce platform that embeds anywhere

Best for you if:

  • • You want the higher-rated option (8.2/10 vs 7.7/10)
  • • You need website builders features specifically
  • Ecwid is an e-commerce platform that adds online stores to existing websites
  • It embeds shopping carts on any site, social media, or marketplace with synced inventory

Wix

Website builder for everyone

Best for you if:

  • • You need landing pages features specifically
  • Drag-and-drop website builder with 2,000+ templates, ecommerce, and AI-powered content creation.
  • Features built-in hosting, SEO tools, booking systems, and mobile-responsive design editor.
At a Glance
EcwidEcwid
WixWix
Price
Free + PaidFree + Paid
Best For
Website BuildersLanding Pages
Rating
82/10077/100
FeatureEcwidWix
Pricing ModelFreemiumFreemium
Editorial Score
82
77
Community RatingNo ratings yetNo ratings yet
Total Reviews00
Community Upvotes
0
0
Categories
Website BuildersE-commerce Platforms
Landing PagesCMS

How Ecwid and Wix Compare

Ecwid

E-commerce platform that embeds anywhere

Free tier available · 82/100 score

Wix

Website builder for everyone

Free tier available · 77/100 score

Ecwid is a website builders tool. Wix is in landing pages.

Who Should Use What?

On a budget?

Both are freemium. Compare plans on their websites.

Go with: Ecwid

Want the highest-rated option?

Ecwid: 82/100. Wix: 77/100.

Go with: Ecwid

Value user reviews?

Neither has user reviews yet.

Go with: Ecwid

3 Questions to Help You Decide

1

What's your budget?

Both are freemium. Pricing won't help you decide here.

2

What's your use case?

Ecwid is a website builders tool. Wix is in landing pages. Pick the category that matches your needs.

3

How important are ratings?

Ecwid scores higher: 82/100 vs 77/100.

Key Takeaways

Ecwid

  • Higher score: 82/100 vs 77
  • Free tier available
  • Our pick for this comparison

Wix

  • Better fit for landing pages

The Bottom Line

Ecwid (82/100) is our pick.

Frequently Asked Questions

Is Ecwid or Wix better?

Ecwid scores 82/100 in our evaluation. Both are freemium.

What are Ecwid and Wix used for?

Ecwid: E-commerce platform that embeds anywhere. Wix: Website builder for everyone.

What does Ecwid cost vs Wix?

Ecwid is freemium (free tier + paid plans). Wix is freemium (free tier + paid plans). Visit their websites for detailed pricing.

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