Ecwid vs Wix: Which Should You Choose in 2026?
Choosing between Ecwid and Wix comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Ecwid
E-commerce platform that embeds anywhere
Best for you if:
- • You want the higher-rated option (8.2/10 vs 7.7/10)
- • You need website builders features specifically
- • Ecwid is an e-commerce platform that adds online stores to existing websites
- • It embeds shopping carts on any site, social media, or marketplace with synced inventory
Wix
Website builder for everyone
Best for you if:
- • You need landing pages features specifically
- • Drag-and-drop website builder with 2,000+ templates, ecommerce, and AI-powered content creation.
- • Features built-in hosting, SEO tools, booking systems, and mobile-responsive design editor.
| At a Glance |  Ecwid |  Wix |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Website Builders | Landing Pages |
Rating | 82/100 | 77/100 |
| Feature | Ecwid | Wix |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 82 | 77 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Website BuildersE-commerce Platforms | Landing PagesCMS |
How Ecwid and Wix Compare
Ecwid
E-commerce platform that embeds anywhere
Free tier available · 82/100 score
Wix
Website builder for everyone
Free tier available · 77/100 score
Ecwid is a website builders tool. Wix is in landing pages.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Ecwid
Want the highest-rated option?
Ecwid: 82/100. Wix: 77/100.
Go with: Ecwid
Value user reviews?
Neither has user reviews yet.
Go with: Ecwid
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Ecwid is a website builders tool. Wix is in landing pages. Pick the category that matches your needs.
How important are ratings?
Ecwid scores higher: 82/100 vs 77/100.
Key Takeaways
Ecwid
- Higher score: 82/100 vs 77
- Free tier available
- Our pick for this comparison
Wix
- Better fit for landing pages
The Bottom Line
Ecwid (82/100) is our pick.
Frequently Asked Questions
Is Ecwid or Wix better?
Ecwid scores 82/100 in our evaluation. Both are freemium.
What are Ecwid and Wix used for?
Ecwid: E-commerce platform that embeds anywhere. Wix: Website builder for everyone.
What does Ecwid cost vs Wix?
Ecwid is freemium (free tier + paid plans). Wix is freemium (free tier + paid plans). Visit their websites for detailed pricing.