Is Wix worth the price?
Wix is a solid all-in-one website builder at reasonable prices, but costs add up fast once you factor in payment processing, apps, and the steep jump to Business Elite.
Core at $29/mo is the sweet spot for most small businesses.
Pricing Plans
Free
Wix-branded subdomain
- 500 MB storage
- Wix ads displayed
- Wix subdomain only
- Basic templates
- No ecommerce
Light
$17/month (annual)
$24/month if billed monthly
- Custom domain
- 2 GB storage
- No Wix ads
- 2 collaborators
- Light marketing suite
Core
$29/month (annual)
$36/month if billed monthly
- 50 GB storage
- 5 collaborators
- Basic ecommerce
- Accept payments
- Site analytics
- Customer accounts
Business
$39/month (annual)
$46/month if billed monthly
- 100 GB storage
- 10 collaborators
- Automated sales tax (100 tx/mo)
- Standard ecommerce
- HIPAA-compliant bookings
- Multiple currencies
Business Elite
$159/month (annual)
$172/month if billed monthly
- Unlimited storage
- 100 collaborators
- Automated sales tax (500 tx/mo)
- Advanced ecommerce
- Priority support
- Loyalty programs
Hidden Costs & Gotchas
Payment processing fees
2.9% + $0.30 per transaction on top of plan cost
Wix App Market apps often have their own monthly subscriptions ($5-50/mo each)
Light plan cannot accept any payments, Core minimum for ecommerce
Automated sales tax limited to 100 transactions/mo on Business (500 on Elite)
Business Elite at $159/mo is a 4x jump from Business for unlimited storage and priority support
No way to export your site, you are locked into the Wix platform
Which Plan Do You Need?
Small business owners building their first website
Service businesses needing bookings
Non-technical users wanting drag-and-drop design
Local businesses needing a quick online presence
Our Recommendation
startup
Core at $29/mo covers ecommerce basics. Upgrade to Business ($39/mo) only when you need automated tax or multi-currency.
enterprise
Business Elite for high-volume stores. But at that scale, consider Shopify or custom solutions instead.
freelancer
Core plan for client sites. Light ($17/mo) only for simple informational sites with no payments.
How Wix Compares to Competitors
Squarespace starts at $16/mo (Personal) with better templates but no free plan. Shopify starts at $39/mo with superior ecommerce but no free tier. WordPress.com starts at $4/mo but requires more technical skill. Wix wins on ease-of-use but loses on vendor lock-in, you cannot export your site.
Wix Pricing FAQ
How much does Wix cost?
Wix starts at $1.42/month on the Light plan. It offers 4 paid tiers ranging from $1.42/month up to $13.25/month. A free plan is also available with limited features.
Does Wix have a free plan?
Yes. Wix offers a free plan called "Free". It includes: 500 MB storage, Wix ads displayed, Wix subdomain only.
What is the cheapest Wix paid plan?
The cheapest paid plan for Wix is "Light" at $1.42/month. Key features include: Custom domain, 2 GB storage, No Wix ads.
Is there a cheaper alternative to Wix?
Yes. Popular alternatives to Wix include Squarespace, Shopify, WordPress, Webflow. Free alternatives include WordPress, Webflow, Framer. Compare them side-by-side on Toolradar.
Cheaper alternatives to Wix
4 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
Review Wix, get a free AI guide
Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.