Is Wix worth the price?
7/10
Wix is a solid all-in-one website builder at reasonable prices, but costs add up fast once you factor in payment processing, apps, and the steep jump to Business Elite.
Core at $29/mo is the sweet spot for most small businesses.
Pricing Plans
Free
Free
Wix-branded subdomain
- 500 MB storage
- Wix ads displayed
- Wix subdomain only
- Basic templates
- No ecommerce
Light
$17/month (annual)
$24/month if billed monthly
- Custom domain
- 2 GB storage
- No Wix ads
- 2 collaborators
- Light marketing suite
Most Popular
Core
$29/month (annual)
$36/month if billed monthly
- 50 GB storage
- 5 collaborators
- Basic ecommerce
- Accept payments
- Site analytics
- Customer accounts
Business
$39/month (annual)
$46/month if billed monthly
- 100 GB storage
- 10 collaborators
- Automated sales tax (100 tx/mo)
- Standard ecommerce
- HIPAA-compliant bookings
- Multiple currencies
Business Elite
$159/month (annual)
$172/month if billed monthly
- Unlimited storage
- 100 collaborators
- Automated sales tax (500 tx/mo)
- Advanced ecommerce
- Priority support
- Loyalty programs
Hidden Costs & Gotchas
Payment processing fees
2.9% + $0.30 per transaction on top of plan cost
Wix App Market apps often have their own monthly subscriptions ($5-50/mo each)
Light plan cannot accept any payments — Core minimum for ecommerce
Automated sales tax limited to 100 transactions/mo on Business (500 on Elite)
Business Elite at $159/mo is a 4x jump from Business for unlimited storage and priority support
No way to export your site — you are locked into the Wix platform
Which Plan Do You Need?
Small business owners building their first website
Service businesses needing bookings
Non-technical users wanting drag-and-drop design
Local businesses needing a quick online presence
Our Recommendation
startup
Core at $29/mo covers ecommerce basics. Upgrade to Business ($39/mo) only when you need automated tax or multi-currency.
enterprise
Business Elite for high-volume stores. But at that scale, consider Shopify or custom solutions instead.
freelancer
Core plan for client sites. Light ($17/mo) only for simple informational sites with no payments.
How Wix Compares to Competitors
Squarespace starts at $16/mo (Personal) with better templates but no free plan. Shopify starts at $39/mo with superior ecommerce but no free tier. WordPress.com starts at $4/mo but requires more technical skill. Wix wins on ease-of-use but loses on vendor lock-in — you cannot export your site.
