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Design unique websites with unparalleled drag-and-drop freedom

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Reviews onG2CapterraSourceForge
10866 reviews tracked

The Bottom Line

Entry price

From $17/mo (free plan available)

Biggest pro

Very easy to use

Biggest con

Not for serious sites

TL;DR - Wix

  • Drag-and-drop website builder with 2,000+ templates, ecommerce, and AI-powered content creation.
  • Features built-in hosting, SEO tools, booking systems, and mobile-responsive design editor.
  • Free plan with Wix branding and Light at 17 dollars per month with custom domain.
Pricing: Free plan available
Best for: Growing teams
4.3/5 across review platforms

What is Wix?

Editorial review
Wix builds websites through a drag-and-drop editor with maximum flexibility. Place elements anywhere, resize freely, and create layouts that match your vision exactly. The control is greater than template-constrained builders. The editor is powerful but requires design sense. Because you can place anything anywhere, the results depend on your choices. This freedom enables unique designs and enables messy ones. Templates provide starting points, and there are hundreds. Find something close to your needs and customize from there. The templates cover most industries and use cases. Wix ADI (Artificial Design Intelligence) creates sites from questions. Answer prompts about your business, and it generates a starting point. For people intimidated by blank canvases, this helps. Apps extend functionality through the Wix App Market. Forms, booking, chat, marketing tools-add capabilities without coding. Some apps are free; others cost monthly. Velo adds code capability for developers. Write JavaScript to customize behavior, connect to APIs, and build complex functionality. This unlocks advanced use cases that visual editing can't handle. The free tier includes Wix branding and a Wix subdomain. Premium plans remove branding and add custom domains. For business use, premium is necessary.

Available on: Web

Pros & Cons

Pros

  • Very easy to use
  • Drag and drop
  • Many templates
  • AI builder
  • App market

Cons

  • Not for serious sites
  • Code bloat
  • SEO issues
  • Hard to export
  • Template restrictions

Ratings Across the Web

4.3(10,866 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Drag-and-drop editorTemplatesADIApp MarketE-commerceVelo coding

Pricing Plans

Free

Free

Wix-branded subdomain

  • 500 MB storage
  • Wix ads displayed
  • Wix subdomain only
  • Basic templates
  • No ecommerce

Light

$17/month (annual)

$24/month if billed monthly

  • Custom domain
  • 2 GB storage
  • No Wix ads
  • 2 collaborators
  • Light marketing suite
Most Popular

Core

$29/month (annual)

$36/month if billed monthly

  • 50 GB storage
  • 5 collaborators
  • Basic ecommerce
  • Accept payments
  • Site analytics
  • Customer accounts

Business

$39/month (annual)

$46/month if billed monthly

  • 100 GB storage
  • 10 collaborators
  • Automated sales tax (100 tx/mo)
  • Standard ecommerce
  • HIPAA-compliant bookings
  • Multiple currencies

Business Elite

$159/month (annual)

$172/month if billed monthly

  • Unlimited storage
  • 100 collaborators
  • Automated sales tax (500 tx/mo)
  • Advanced ecommerce
  • Priority support
  • Loyalty programs

How Wix's pricing compares

At $2.42/mo, Wix is the most affordable of its 6 direct competitors.

Entry paid plan, monthly.

Reviews

4.3/5

Across 10,866 verified user reviews on Capterra, G2, SourceForge

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Wix FAQ

How does the AI website builder function to create a site from a description?

The AI website builder allows users to describe their desired website, and it generates a unique site in minutes. Users can then refine any detail using the platform's intuitive tools, blending instant generation with hand-crafted design.

What kind of customization is available beyond template selection?

Beyond selecting from over 2000 templates, users have extreme customization control with a drag-and-drop editor. This allows for pixel-level precision in moving, adjusting, and layering any element on a fluid canvas, along with a library of thousands of free components, graphics, and animations.

Can Wix assist with marketing efforts after a website is launched?

Yes, Wix offers integrated marketing tools to promote a site from launch to scale. These include SEO tools and AI visibility features, direct integration for running Google, Facebook, and Instagram ads, social media marketing post creation, and AI-generated email marketing campaigns.

What business management features are integrated into the Wix dashboard?

The Wix dashboard provides a comprehensive suite of business management tools. Users can accept payments, send invoices, manage customer relationships with a full CRM solution, set up custom automations for emails and reminders, and access in-depth data and analytics.

How does Wix ensure the performance and security of websites built on its platform?

Wix sites are engineered for top speed with fast loading times and built on a powerful infrastructure that supports millions of websites. Security is enterprise-grade, protecting against threats, and multi-cloud hosting ensures 99.99% uptime even during traffic spikes.

Source: wix.com

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