Wix

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Design unique websites with unparalleled drag-and-drop freedom

Website Builders No-Code CMS

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4.3(10,866 across the web)

FreemiumVisit Website

Reviews onG2CapterraSourceForge

10866 reviews tracked

The Bottom Line

Entry price

From $17/mo (free plan available)

Biggest pro

Very easy to use

Biggest con

Not for serious sites

TL;DR - Wix

Drag-and-drop website builder with 2,000+ templates, ecommerce, and AI-powered content creation.
Features built-in hosting, SEO tools, booking systems, and mobile-responsive design editor.
Free plan with Wix branding and Light at 17 dollars per month with custom domain.

Pricing: Free plan available

Best for: Growing teams

4.3/5 across review platforms

What is Wix?

Editorial review

Wix is a powerful website builder that pairs thousands of designer-made templates with genuine drag-and-drop customization, so non-technical users can ship a polished, responsive site without touching code. It spans everything from personal pages to business sites and online stores, with hosting, SEO tools, and an app market built in. There is a real free tier (with Wix branding and a wix.com subdomain) that lets you build and publish before deciding whether to upgrade for a custom domain and more storage.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcewix.com ↗

Pros & Cons

Pros

Very easy to use
Drag and drop
Many templates
AI builder
App market

Cons

Not for serious sites
Code bloat
SEO issues
Hard to export
Template restrictions

Ratings Across the Web

4.3(10,866 reviews)

Wix holds an aggregate rating of 4.3 out of 5 from 10,866 reviews across G2, Capterra and SourceForge, last checked March 18, 2026.

G21,846 reviews

4.2/5

Capterra9,000 reviews

4.4/5

SourceForge20 reviews

4.3/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Drag-and-drop editorTemplatesADIApp MarketE-commerceVelo coding

Pricing Plans

Pricing checked Aug 22, 2026

Free

Wix-branded subdomain

500 MB storage
Wix ads displayed
Wix subdomain only
Basic templates
No ecommerce

Light

$17/month (annual)

$24/month if billed monthly

Custom domain
2 GB storage
No Wix ads
2 collaborators
Light marketing suite

Core

$29/month (annual)

$36/month if billed monthly

50 GB storage
5 collaborators
Basic ecommerce
Accept payments
Site analytics
Customer accounts

Business

$39/month (annual)

$46/month if billed monthly

100 GB storage
10 collaborators
Automated sales tax (100 tx/mo)
Standard ecommerce
HIPAA-compliant bookings
Multiple currencies

Business Elite

$159/month (annual)

$172/month if billed monthly

Unlimited storage
100 collaborators
Automated sales tax (500 tx/mo)
Advanced ecommerce
Priority support
Loyalty programs

Calculate your cost View full pricing

Is Wix worth the price?

70/100

Wix is a solid all-in-one website builder at reasonable prices, but costs add up fast once you factor in payment processing, apps, and the steep jump to Business Elite.

Core at $29/mo is the sweet spot for most small businesses.

Hidden Costs & Gotchas

Payment processing fees

2.9% + $0.30 per transaction on top of plan cost

Wix App Market apps often have their own monthly subscriptions ($5-50/mo each)

Light plan cannot accept any payments, Core minimum for ecommerce

Automated sales tax limited to 100 transactions/mo on Business (500 on Elite)

Business Elite at $159/mo is a 4x jump from Business for unlimited storage and priority support

No way to export your site, you are locked into the Wix platform

How Wix Compares to Competitors

Squarespace starts at $16/mo (Personal) with better templates but no free plan. Shopify starts at $39/mo with superior ecommerce but no free tier. WordPress.com starts at $4/mo but requires more technical skill. Wix wins on ease-of-use but loses on vendor lock-in, you cannot export your site.

How Wix's pricing compares

At $2.42/mo, Wix is the most affordable of its 6 direct competitors.

Wix

$2.42

$2.99

$23

$25

$29

$33

$39

Entry paid plan, monthly. Pricing checked Aug 22, 2026.

Reviews

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4.3/5

Across 10,866 verified user reviews on Capterra, G2, SourceForge

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Best Wix Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

WordPressFree

Build any site, from blogs to e-commerce, with a flexible CMS

3.9

ShopifyPaid

Launch and grow your online store with ease

4.5

WooCommerceFree

Open-source e-commerce for WordPress

4.5

SquarespacePaid

Build beautiful, code-free websites with integrated e-commerce and scheduling

4.5

WeeblyFreemium

Build beautiful websites with drag-and-drop ease

4.3

BigCommercePaid

Enterprise e-commerce platform

4.3

WebflowFreemium

Visual web development platform

4.5

HostingerPaid

Affordable, capable web hosting for individuals and small sites

4.4

See all website builders tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Wix FAQ

How does the AI website builder function to create a site from a description?

The AI website builder allows users to describe their desired website, and it generates a unique site in minutes. Users can then refine any detail using the platform's intuitive tools, blending instant generation with hand-crafted design.

What kind of customization is available beyond template selection?

Beyond selecting from over 2000 templates, users have extreme customization control with a drag-and-drop editor. This allows for pixel-level precision in moving, adjusting, and layering any element on a fluid canvas, along with a library of thousands of free components, graphics, and animations.

Can Wix assist with marketing efforts after a website is launched?

Yes, Wix offers integrated marketing tools to promote a site from launch to scale. These include SEO tools and AI visibility features, direct integration for running Google, Facebook, and Instagram ads, social media marketing post creation, and AI-generated email marketing campaigns.

What business management features are integrated into the Wix dashboard?

The Wix dashboard provides a comprehensive suite of business management tools. Users can accept payments, send invoices, manage customer relationships with a full CRM solution, set up custom automations for emails and reminders, and access in-depth data and analytics.

How does Wix ensure the performance and security of websites built on its platform?

Wix sites are engineered for top speed with fast loading times and built on a powerful infrastructure that supports millions of websites. Security is enterprise-grade, protecting against threats, and multi-cloud hosting ensures 99.99% uptime even during traffic spikes.

Source: wix.com

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