Shopify vs Wix eCommerce: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Shopify and Wix eCommerce side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Shopify leads on higher user rating; Wix eCommerce leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Shopify
Launch and grow your online store with ease
Best for you if:
- • You want easy to use
Wix eCommerce
No-code e-commerce with built-in payments and marketing
Best for you if:
- • You want a free tier before you commit
| At a Glance | Shopify | Wix eCommerce |
|---|---|---|
Starts at | From $29/mo, billed monthly Basic plan | Free plan, paid from $29/mo, billed yearly Core plan |
Category | E-commerce Platforms Website Builders | Website Builders E-commerce Platforms |
Rating | 4.5/5 Capterra 4.5 · G2 4.4 11,858 reviews | 4.3/5 Capterra 4.4 · G2 4.2 12,672 reviews |
Free plan | No | Yes |
Watch out for | Third-party payment surcharge: using PayPal, Stripe, or any non-Shopify payment processor triggers a 2% (Basic), 1% (Grow), or 0.6% (Advanced) surcharge ON TOP of the processor's own fees. | App Market reviews, upsell, and email tools are extra monthly bills |
Choose Shopify or Wix eCommerce?
Choose Shopify if
- You want easy to use
- You want all-in-one solution
- You work in e-commerce platforms, not website builders
Choose Wix eCommerce if
- You want a free tier before you commit
- You want launch a store in the same editor as the rest of the Wix site, no separate stack
- You want the entry-level paid plan unlocks payments, a custom domain, and no Wix ads
- You work in website builders, not e-commerce platforms
In-Depth Analysis
Shopify
Launch and grow your online store with ease
The biggest cost driver is transaction fees: using any payment provider other than Shopify Payments triggers a 2% surcharge ON TOP of the processor's fees, effectively forcing you into Shopify Payments.
Watch out
Third-party payment surcharge: using PayPal, Stripe, or any non-Shopify payment processor triggers a 2% (Basic), 1% (Grow), or 0.6% (Advanced) surcharge ON TOP of the processor's own fees.
Strengths
- Pro: Easy to use
- Pro: All-in-one solution
- Pro: Great app ecosystem
- Pro: Good for scaling
Weaknesses
- Con: Transaction fees unless using Shopify Payments
- Con: Monthly costs add up
- Con: Limited customization on lower plans
Key features
Wix eCommerce
No-code e-commerce with built-in payments and marketing
Wix eCommerce starts at Core, $29/mo billed annually on wix.com/pricing (September 2026).
Watch out
App Market reviews, upsell, and email tools are extra monthly bills
Strengths
- Pro: Launch a store in the same editor as the rest of the Wix site, no separate stack
- Pro: The entry-level paid plan unlocks payments, a custom domain, and no Wix ads
- Pro: Subscriptions, shipping, and tax tools land on higher plans without a second vendor
- Pro: Large template and App Market catalog for a first store
Weaknesses
- Con: Lower tiers cannot sell; ecommerce starts on the first paid plan
- Con: High-SKU, B2B, or headless teams hit the ceiling faster than on Shopify
- Con: Apps, email, and payment processing sit on top of the plan price
- Con: Higher-tier plans are a steep jump for capacity, not design quality
Key features
Plans and prices: Shopify vs Wix eCommerce
| Tool | Plans and prices | Source |
|---|---|---|
| Shopify |
| shopify.com/pricing read Oct 11, 2026 |
| Wix eCommerce |
| wix.com/plans read Oct 14, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Shopify pricing and Wix eCommerce pricing.
Key Takeaways
Shopify
- Higher user rating: 4.5/5 vs 4.3/5
Wix eCommerce
- Has a free plan
What the data shows
On the data below, Shopify leads on higher user rating; Wix eCommerce leads on a free plan. We do not name an overall winner for this pair.
- Shopify has the higher user rating (4.5/5 from 11,858 reviews for Shopify, 4.3/5 from 12,672 reviews for Wix eCommerce).
- Entry prices are not ranked, they are charged on different bases: Shopify $29/mo, billed monthly; Wix eCommerce $29/mo, billed yearly.
- Only Wix eCommerce has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Shopify and Wix eCommerce compare in 2026?
On the data below, Shopify leads on higher user rating; Wix eCommerce leads on a free plan. We do not name an overall winner for this pair. Shopify has the higher user rating (4.5/5 from 11,858 reviews for Shopify, 4.3/5 from 12,672 reviews for Wix eCommerce). Entry prices are not ranked, they are charged on different bases: Shopify $29/mo, billed monthly; Wix eCommerce $29/mo, billed yearly. Only Wix eCommerce has a free plan.
What are Shopify and Wix eCommerce used for?
Shopify: Launch and grow your online store with ease. Wix eCommerce: No-code e-commerce with built-in payments and marketing.
What does Shopify cost vs Wix eCommerce?
Shopify's cheapest paid plan is Basic at $29/mo, billed monthly. Wix eCommerce's cheapest paid plan is Core at $29/mo, billed yearly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 14, 2026.
What's the main difference between Shopify and Wix eCommerce?
Shopify's main strength: easy to use. Wix eCommerce's main strength: launch a store in the same editor as the rest of the Wix site, no separate stack.