Shopify vs Wix eCommerce: Which Should You Choose in 2026?
Choosing between Shopify and Wix eCommerce comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Shopify
All-in-one commerce platform
Best for you if:
- • You want the higher-rated option (9.2/10 vs 8.5/10)
- • E-commerce platform
- • Online store builder
Wix eCommerce
Build, run, and scale your online store with an AI-powered eCommerce platform.
Best for you if:
- • You want to try before committing
- • Build customizable eCommerce websites with no-code tools and AI features.
- • Sell various product types across multiple channels, including marketplaces and in-person.
| At a Glance |  Shopify | |
|---|---|---|
Price | Paid | Free + Paid |
Best For | E-commerce Platforms | E-commerce Platforms |
Rating | 92/100 | 85/100 |
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 92 | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | E-commerce PlatformsWebsite Builders | E-commerce PlatformsWebsite Builders |
Understanding the Differences
Both Shopify and Wix eCommerce solve similar problems, but they approach them differently.Shopify positions itself as "all-in-one commerce platform" while Wix eCommercefocuses on "build, run, and scale your online store with an ai-powered ecommerce platform.". These differences matter depending on what you're trying to accomplish.
When to Choose Shopify
Shopify makes sense if you're looking for a comprehensive paid solution. With a score of 92/100, it's our top pick in this comparison.
When to Choose Wix eCommerce
Wix eCommerce is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
Wix eCommerce won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Wix eCommerce
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Shopify handles scale better in our testing.
We'd pick: Shopify
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Shopify is built for organizations like yours.
We'd pick: Shopify
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Wix eCommerce has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Shopify higher (92/100). But the community has upvoted Wix eCommerce more (0 votes). Pick your source of truth.
Key Takeaways
What Shopify Does Better
- Higher overall score (92/100)
- Our recommendation for most use cases
Consider Wix eCommerce If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Shopify (92/100). But the honest answer is that "better" depends on your situation. Shopify scores higher in our analysis, but Wix eCommerce might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Shopify or Wix eCommerce better?
Based on our analysis, Shopify scores higher with 92/100. Shopify ispaid while Wix eCommerce is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Shopify to Wix eCommerce easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Shopify and Wix eCommerce offer free trials?
Most software in this category offers free trials or free tiers. Shopify is paid with potential trial.Wix eCommerce is freemium with a free tier. Visit their websites for current trial offers.