ActiveCampaign vs ConvertKit: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for ActiveCampaign and ConvertKit side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, ActiveCampaign leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
ActiveCampaign
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Best for you if:
- • You want AI agents dramatically speed up campaign creation and personalization
ConvertKit
Email marketing for creators: newsletters, landing pages, and monetization
Best for you if:
- • You want built specifically for creators
| At a Glance | ActiveCampaign | ConvertKit |
|---|---|---|
Starts at | Free plan, paid from $15/mo, billed monthly Starter plan | Free plan, paid from $33/mo, billed monthly Creator plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.5/5 G2 4.4 · Capterra 4.6 17,363 reviews | 4.5/5 Capterra 4.6 · G2 4.4 480 reviews |
Free plan | Yes | Yes |
Choose ActiveCampaign or ConvertKit?
Choose ActiveCampaign if
- You want AI agents dramatically speed up campaign creation and personalization
- You want excellent email deliverability with dedicated IP management and monitoring
- Budget matters ($15/mo, billed monthly vs $33/mo, billed monthly)
Choose ConvertKit if
- You want built specifically for creators
- You want simple automation builder
In-Depth Analysis
ActiveCampaign
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Strengths
- Pro: AI agents dramatically speed up campaign creation and personalization.
- Pro: Excellent email deliverability with dedicated IP management and monitoring.
- Pro: Robust integration ecosystem connects with most major business tools.
- Pro: 30-day satisfaction guarantee and free 1:1 coaching for new users.
Weaknesses
- Con: Pricing can become expensive as contact lists grow, especially with add-ons.
- Con: Advanced features like WhatsApp, SMS, and enhanced CRM are paid add-ons.
- Con: Some users may find the initial setup and breadth of features overwhelming.
Key features
ConvertKit
Email marketing for creators: newsletters, landing pages, and monetization
ConvertKit's pricing is fair for creators, with a generous free tier up to 10,000 subscribers.
Strengths
- Pro: Built specifically for creators
- Pro: Simple automation builder
- Pro: Good free tier
- Pro: Paid newsletter support
Weaknesses
- Con: Limited design customization
- Con: Basic analytics
- Con: More expensive than competitors at scale
Key features
Plans and prices: ActiveCampaign vs ConvertKit
| Tool | Plans and prices | Source |
|---|---|---|
| ActiveCampaign |
| activecampaign.com/pricing read Oct 30, 2026 |
| ConvertKit |
| convertkit.com/pricing read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on ActiveCampaign pricing and ConvertKit pricing.
Key Takeaways
ActiveCampaign
- Lower entry price: $15/mo, billed monthly vs $33/mo, billed monthly
ConvertKit
- Choose if you want email marketing for creators: newsletters, landing pages, and monetization
What the data shows
On the data below, ActiveCampaign leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 17,363 reviews for ActiveCampaign, 4.5/5 from 480 reviews for ConvertKit).
- ActiveCampaign has the lower entry price: $15/mo, billed monthly (Starter) against $33/mo, billed monthly (Creator) for ConvertKit.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do ActiveCampaign and ConvertKit compare in 2026?
On the data below, ActiveCampaign leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.5/5 from 17,363 reviews for ActiveCampaign, 4.5/5 from 480 reviews for ConvertKit). ActiveCampaign has the lower entry price: $15/mo, billed monthly (Starter) against $33/mo, billed monthly (Creator) for ConvertKit. Both have a free plan.
What are ActiveCampaign and ConvertKit used for?
ActiveCampaign: Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation. ConvertKit: Email marketing for creators: newsletters, landing pages, and monetization.
What does ActiveCampaign cost vs ConvertKit?
ActiveCampaign's cheapest paid plan is Starter at $15/mo, billed monthly; it also has a free plan. ConvertKit's cheapest paid plan is Creator at $33/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between ActiveCampaign and ConvertKit?
ActiveCampaign's main strength: AI agents dramatically speed up campaign creation and personalization. ConvertKit's main strength: built specifically for creators.