Brevo vs Klaviyo: Which is Better in 2026?
Choosing between Brevo and Klaviyo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Best for you if:
- • Formerly Sendinblue, now Brevo
- • 300 free emails/day forever
Klaviyo
Email marketing for e-commerce
Best for you if:
- • Klaviyo is an email and SMS marketing platform built specifically for e-commerce
- • It provides advanced segmentation, automation flows, and predictive analytics for online stores
| At a Glance |  Brevo |  Klaviyo |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Email Marketing | Email Marketing |
Rating | 4.6/5 | 4.6/5 |
Free plan | Yes | Yes |
Choose Brevo or Klaviyo?
Choose Brevo if
All-in-one marketing platform for email, SMS, and customer engagement
- Very generous free tier (300 emails/day)
- Affordable paid plans
- All-in-one platform
Choose Klaviyo if
Email marketing for e-commerce
- E-commerce focused
- Powerful segmentation
- Revenue attribution
| Feature | Brevo | Klaviyo |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.6/5 5,959 reviews | ★4.6/5 2,378 reviews |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
In-Depth Analysis
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Strengths
- +Very generous free tier (300 emails/day)
- +Affordable paid plans
- +All-in-one platform
- +Good deliverability
- +GDPR compliant (EU-based)
Weaknesses
- -Interface can be clunky
- -Limited templates
- -Brevo branding on free tier
- -Learning curve for automation
Key features
Klaviyo
Email marketing for e-commerce
Strengths
- +E-commerce focused
- +Powerful segmentation
- +Revenue attribution
Weaknesses
- -Expensive at scale
- -Learning curve
Key features
Pricing: Brevo vs Klaviyo
| Plan | Brevo | Klaviyo |
|---|---|---|
| Tier 1 | $0 Free | Free Free |
| Tier 2 | $9 Starter | $20 Email |
| Tier 3 | $18 Business | From $35 Email + SMS |
| Tier 4 | Custom Enterprise | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Brevo pricing and Klaviyo pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Brevo
Want the highest-rated option?
Brevo: 4.6/5 (5,959 reviews). Klaviyo: 4.6/5 (2,378 reviews).
Go with: Brevo
Value user reviews?
Brevo: 5,959 reviews (4.6/5). Klaviyo: 2,378 reviews (4.6/5).
Go with: Brevo
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Both are rated 4.6/5.
Key Takeaways
Klaviyo
- Free tier available
- Our pick for this comparison
Brevo
- Larger review base (5,959 reviews)
The Bottom Line
Klaviyo is our pick.
Frequently Asked Questions
Is Brevo or Klaviyo better?
Klaviyo is rated in our evaluation. Both are freemium.
What are Brevo and Klaviyo used for?
Brevo: All-in-one marketing platform for email, SMS, and customer engagement. Klaviyo: Email marketing for e-commerce.
What does Brevo cost vs Klaviyo?
Brevo is freemium (free tier + paid plans). Klaviyo is freemium (free tier + paid plans). Visit their websites for detailed pricing.