Brevo vs Klaviyo: Which is Better in 2026?
Choosing between Brevo and Klaviyo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Klaviyo wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. Pick Brevo if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Best for you if:
- • You want very generous free tier (300 emails/day)
- • You want affordable paid plans
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want e-commerce focused
- • You want powerful segmentation
| At a Glance | Brevo | Klaviyo |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Email Marketing | Email Marketing |
Rating | 4.6/5 | 4.6/5 |
Free plan | Yes | Yes |
Choose Brevo or Klaviyo?
Choose Brevo if
All-in-one marketing platform for email, SMS, and customer engagement
- You want very generous free tier (300 emails/day)
- You want affordable paid plans
Choose Klaviyo if
Email marketing for e-commerce
- You want e-commerce focused
- You want powerful segmentation
| Feature | Brevo | Klaviyo |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.6/5 6,219 reviews | ★4.6/5 1,901 reviews |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
In-Depth Analysis
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Brevo's pricing is quite competitive, especially at the entry level.
Watch out
Removing branding is an add-on
Strengths
- +Very generous free tier (300 emails/day)
- +Affordable paid plans
- +All-in-one platform
- +Good deliverability
- +GDPR compliant (EU-based)
Weaknesses
- -Interface can be clunky
- -Limited templates
- -Brevo branding on free tier
- -Learning curve for automation
Key features
Klaviyo
Email marketing for e-commerce
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- +E-commerce focused
- +Powerful segmentation
- +Revenue attribution
Weaknesses
- -Expensive at scale
- -Learning curve
Key features
Pricing: Brevo vs Klaviyo
| Plan | Brevo | Klaviyo |
|---|---|---|
| Tier 1 | $0 Free | Free Free |
| Tier 2 | $9 Starter | $20 Email |
| Tier 3 | $18 Business | From $35 Email + SMS |
| Tier 4 | Custom Enterprise | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Brevo pricing and Klaviyo pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Brevo
Want the highest-rated option?
Brevo: 4.6/5 (6,219 reviews). Klaviyo: 4.6/5 (1,901 reviews).
Go with: Brevo
Value user reviews?
Brevo: 6,219 reviews (4.6/5). Klaviyo: 1,901 reviews (4.6/5).
Go with: Brevo
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Both are rated 4.6/5.
Key Takeaways
Klaviyo
- Free tier available
- Our pick for this comparison
Brevo
- Larger review base (6,219 reviews)
The Bottom Line
Klaviyo wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan.
Frequently Asked Questions
Is Brevo or Klaviyo better?
Klaviyo is rated in our evaluation. Both are freemium.
What are Brevo and Klaviyo used for?
Brevo: All-in-one marketing platform for email, SMS, and customer engagement. Klaviyo: Email marketing for e-commerce.
What does Brevo cost vs Klaviyo?
Brevo is freemium (free tier + paid plans). Klaviyo is freemium (free tier + paid plans). Visit their websites for detailed pricing.