Drip vs Klaviyo: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Drip and Klaviyo side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Klaviyo leads on lower entry price and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Drip
Ecommerce marketing automation
Best for you if:
- • You want e-commerce focused
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want a free tier before you commit
| At a Glance | Drip | Klaviyo |
|---|---|---|
Starts at | From $39/mo, billed monthly 2,500 People plan | Free plan, paid from $20/mo, billed monthly Email plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.4/5 G2 4.4 480 reviews | 4.6/5 G2 4.6 · Capterra 4.6 1,901 reviews |
Free plan | No | Yes |
Watch out for | n/a | Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing |
Choose Drip or Klaviyo?
Choose Drip if
- You want e-commerce focused
- You want strong integrations
Choose Klaviyo if
- You want a free tier before you commit
- You want e-commerce focused
- You want powerful segmentation
- Budget matters ($20/mo, billed monthly vs $39/mo, billed monthly)
In-Depth Analysis
Drip
Ecommerce marketing automation
Drip's pricing is on the higher side for smaller contact lists, with the 2,500 People tier at $39/month offering standard features.
Strengths
- Pro: E-commerce focused
- Pro: Strong integrations
- Pro: Behavior-based automation
Weaknesses
- Con: Pricey for small stores
- Con: Learning curve
Key features
Klaviyo
Email marketing for e-commerce
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- Pro: E-commerce focused
- Pro: Powerful segmentation
- Pro: Revenue attribution
Weaknesses
- Con: Expensive at scale
- Con: Learning curve
Key features
Plans and prices: Drip vs Klaviyo
| Tool | Plans and prices | Source |
|---|---|---|
| Drip |
| drip.com/pricing read Oct 7, 2026 |
| Klaviyo |
| klaviyo.com/pricing read Oct 5, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Drip pricing and Klaviyo pricing.
Key Takeaways
Drip
- Choose if you want ecommerce marketing automation
Klaviyo
- Lower entry price: $20/mo, billed monthly vs $39/mo, billed monthly
- Has a free plan
What the data shows
On the data below, Klaviyo leads on lower entry price and a free plan. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.4/5 from 480 reviews for Drip, 4.6/5 from 1,901 reviews for Klaviyo).
- Klaviyo has the lower entry price: $20/mo, billed monthly (Email) against $39/mo, billed monthly (2,500 People) for Drip.
- Only Klaviyo has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Drip and Klaviyo compare in 2026?
On the data below, Klaviyo leads on lower entry price and a free plan. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.4/5 from 480 reviews for Drip, 4.6/5 from 1,901 reviews for Klaviyo). Klaviyo has the lower entry price: $20/mo, billed monthly (Email) against $39/mo, billed monthly (2,500 People) for Drip. Only Klaviyo has a free plan.
What are Drip and Klaviyo used for?
Drip: Ecommerce marketing automation. Klaviyo: Email marketing for e-commerce.
What does Drip cost vs Klaviyo?
Drip's cheapest paid plan is 2,500 People at $39/mo, billed monthly. Klaviyo's cheapest paid plan is Email at $20/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 7, 2026.
What's the main difference between Drip and Klaviyo?
Drip's main strength: e-commerce focused. Klaviyo's main strength: e-commerce focused.