Drip vs Klaviyo: Which Should You Choose in 2026?
Choosing between Drip and Klaviyo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Drip
Ecommerce marketing automation
Best for you if:
- • Drip is an e-commerce marketing automation platform for online retailers
- • It provides email campaigns, SMS, pop-ups, and customer behavior tracking for stores
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want the higher-rated option (8.8/10 vs 8.3/10)
- • You want to try before committing
- • Klaviyo is an email and SMS marketing platform built specifically for e-commerce
- • It provides advanced segmentation, automation flows, and predictive analytics for online stores
| At a Glance |  Drip |  Klaviyo |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Email Marketing | Email Marketing |
Rating | 83/100 | 88/100 |
| Feature | Drip | Klaviyo |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 83 | 88 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
How Drip and Klaviyo Compare
Drip
Ecommerce marketing automation
Paid · 83/100 score
Klaviyo
Email marketing for e-commerce
Free tier available · 88/100 score
Who Should Use What?
On a budget?
Klaviyo has a free tier. Drip is paid only.
Go with: Klaviyo
Want the highest-rated option?
Drip: 83/100. Klaviyo: 88/100.
Go with: Klaviyo
Value user reviews?
Neither has user reviews yet.
Go with: Klaviyo
3 Questions to Help You Decide
What's your budget?
Drip is paid. Klaviyo is freemium. Klaviyo lets you start free.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Klaviyo scores higher: 88/100 vs 83/100.
Key Takeaways
Klaviyo
- Higher score: 88/100 vs 83
- Free tier available
- Our pick for this comparison
Drip
The Bottom Line
Klaviyo (88/100) is our pick.
Frequently Asked Questions
Is Drip or Klaviyo better?
Klaviyo scores 88/100 in our evaluation. Drip is paid and Klaviyo is freemium.
What are Drip and Klaviyo used for?
Drip: Ecommerce marketing automation. Klaviyo: Email marketing for e-commerce.
What does Drip cost vs Klaviyo?
Drip is a paid tool. Klaviyo is freemium (free tier + paid plans). Visit their websites for detailed pricing.