Constant Contact vs Klaviyo: Which is Better in 2026?
Choosing between Constant Contact and Klaviyo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Klaviyo wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. Pick Constant Contact if you need a free tier to start with.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Constant Contact
Established email marketing for small businesses
Best for you if:
- • You want easy to use
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want e-commerce focused
| At a Glance | Constant Contact | Klaviyo |
|---|---|---|
Starts at | Free Free plan | Free Free plan |
Category | Email Marketing Marketing Automation | Email Marketing Marketing Automation |
Rating | 4.2/5 G2 4.1 · Capterra 4.3 10,413 reviews | 4.6/5 G2 4.6 · Capterra 4.6 1,901 reviews |
Free plan | Yes | Yes |
Watch out for | Potential for increased costs with additional users on Lite. | Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing |
Choose Constant Contact or Klaviyo?
Choose Constant Contact if
- You want easy to use
- You want good for beginners
- Budget matters (Free vs Free)
Choose Klaviyo if
- You want e-commerce focused
- You want powerful segmentation
In-Depth Analysis
Constant Contact
Established email marketing for small businesses
Constant Contact's pricing is on the higher side compared to some market alternatives, especially for the Lite tier at $12/month which offers limited features and contacts.
Watch out
Potential for increased costs with additional users on Lite.
Strengths
- Pro: Easy to use
- Pro: Good for beginners
- Pro: Event marketing
- Pro: Templates
- Pro: Phone support
Weaknesses
- Con: Expensive for features
- Con: Limited automation
- Con: Dated interface
- Con: Competitors better value
- Con: Per-contact pricing
Key features
Klaviyo
Email marketing for e-commerce
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- Pro: E-commerce focused
- Pro: Powerful segmentation
- Pro: Revenue attribution
Weaknesses
- Con: Expensive at scale
- Con: Learning curve
Key features
Pricing: Constant Contact vs Klaviyo
| Plan | Constant Contact | Klaviyo |
|---|---|---|
| Tier 1 | $12 month Lite | Free Free |
| Tier 2 | $35 month Standard | $20 Email |
| Tier 3 | $80 month Premium | From $35 Email + SMS |
Pricing verified from each vendor's public pricing page. Compare in detail on Constant Contact pricing and Klaviyo pricing.
Key Takeaways
Klaviyo
- Higher user rating: 4.6/5 vs 4.2/5
- Free tier available
- Our pick for this comparison
Constant Contact
- Larger review base (10,413 reviews)
The Bottom Line
Klaviyo wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan.
Frequently Asked Questions
Is Constant Contact or Klaviyo better in 2026?
Klaviyo wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. Pick Constant Contact for email marketing workflows (main strength: easy to use). Pick Klaviyo for email marketing workflows (main strength: e-commerce focused).
What are Constant Contact and Klaviyo used for?
Constant Contact: Established email marketing for small businesses. Klaviyo: Email marketing for e-commerce.
What does Constant Contact cost vs Klaviyo?
Constant Contact's paid plans start at Free (Lite). Klaviyo's paid plans start at Free (Email).
What's the main difference between Constant Contact and Klaviyo?
Constant Contact's main strength: easy to use. Klaviyo's main strength: e-commerce focused.