ConvertKit vs Klaviyo: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for ConvertKit and Klaviyo side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Klaviyo leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
ConvertKit
Email marketing for creators: newsletters, landing pages, and monetization
Best for you if:
- • You want built specifically for creators
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want e-commerce focused
| At a Glance | ConvertKit | Klaviyo |
|---|---|---|
Starts at | Free plan, paid from $33/mo, billed monthly Creator plan | Free plan, paid from $20/mo, billed monthly Email plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.5/5 Capterra 4.6 · G2 4.4 480 reviews | 4.6/5 G2 4.6 · Capterra 4.6 1,901 reviews |
Free plan | Yes | Yes |
Watch out for | n/a | Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing |
Choose ConvertKit or Klaviyo?
Choose ConvertKit if
- You want built specifically for creators
- You want simple automation builder
Choose Klaviyo if
- You want e-commerce focused
- You want powerful segmentation
- Budget matters ($20/mo, billed monthly vs $33/mo, billed monthly)
In-Depth Analysis
ConvertKit
Email marketing for creators: newsletters, landing pages, and monetization
ConvertKit's pricing is fair for creators, with a generous free tier up to 10,000 subscribers.
Strengths
- Pro: Built specifically for creators
- Pro: Simple automation builder
- Pro: Good free tier
- Pro: Paid newsletter support
Weaknesses
- Con: Limited design customization
- Con: Basic analytics
- Con: More expensive than competitors at scale
Key features
Klaviyo
Email marketing for e-commerce
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- Pro: E-commerce focused
- Pro: Powerful segmentation
- Pro: Revenue attribution
Weaknesses
- Con: Expensive at scale
- Con: Learning curve
Key features
Plans and prices: ConvertKit vs Klaviyo
| Tool | Plans and prices | Source |
|---|---|---|
| ConvertKit |
| convertkit.com/pricing read Oct 31, 2026 |
| Klaviyo |
| klaviyo.com/pricing read Oct 5, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on ConvertKit pricing and Klaviyo pricing.
Key Takeaways
ConvertKit
- Choose if you want email marketing for creators: newsletters, landing pages, and monetization
Klaviyo
- Lower entry price: $20/mo, billed monthly vs $33/mo, billed monthly
What the data shows
On the data below, Klaviyo leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 480 reviews for ConvertKit, 4.6/5 from 1,901 reviews for Klaviyo).
- Klaviyo has the lower entry price: $20/mo, billed monthly (Email) against $33/mo, billed monthly (Creator) for ConvertKit.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do ConvertKit and Klaviyo compare in 2026?
On the data below, Klaviyo leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.5/5 from 480 reviews for ConvertKit, 4.6/5 from 1,901 reviews for Klaviyo). Klaviyo has the lower entry price: $20/mo, billed monthly (Email) against $33/mo, billed monthly (Creator) for ConvertKit. Both have a free plan.
What are ConvertKit and Klaviyo used for?
ConvertKit: Email marketing for creators: newsletters, landing pages, and monetization. Klaviyo: Email marketing for e-commerce.
What does ConvertKit cost vs Klaviyo?
ConvertKit's cheapest paid plan is Creator at $33/mo, billed monthly; it also has a free plan. Klaviyo's cheapest paid plan is Email at $20/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between ConvertKit and Klaviyo?
ConvertKit's main strength: built specifically for creators. Klaviyo's main strength: e-commerce focused.