Follow Up Boss

Name: Follow Up Boss
Brand: Follow Up Boss
Price: 69 USD
Rating: 4.6 (118 reviews)

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The Real Estate Team OS for managing leads, automating follow-up, and boosting sales.

From $69/user/mo, billed monthly, free trial

Paid Real Estate CRM CRM Sales Engagement

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4.6 (118 across the web)

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Reviews on G2

118 reviews tracked

The Bottom Line

Updated Nov 2, 2026

Price: From $69/user/mo, billed monthly, free trial. Compare plans

Key facts

Real estate CRM for lead management and follow-up automation.
Integrates calling, texting, and email for unified communication.
Offers AI features, reporting, and team collaboration tools.

Pros

Simplified yet powerful system for lead management
Excellent reporting capabilities
Strong customer support and onboarding
Continual innovation and API integrations
Easy to use for agents, reducing complexity compared to other CRMs

Cons

Calling feature is a paid add-on for the lowest tier plan
No free tier available

What is Follow Up Boss?

Follow Up Boss is a comprehensive CRM and lead management platform specifically designed for real estate agents and teams. It acts as a central operating system, allowing users to connect various lead sources, organize contacts with Smart Lists, and automate follow-up processes using Action Plans. The platform integrates communication tools like calling, texting, and email directly within the system, and syncs with calendars and email for a unified workflow. This tool is ideal for individual agents, small teams, and large real estate brokerages looking to streamline their lead management, improve agent accountability, and enhance client engagement. Key benefits include increased efficiency through automation, better lead conversion rates, improved team collaboration, and data-driven insights into agent and lead source performance, ultimately helping real estate professionals achieve massive success and take more market share.

Available on: Web

Data compiled by Toolradar Pricing checked Nov 2, 2026 · How we evaluate

Source followupboss.com

Ratings Across the Web

4.6 (118 reviews)

Follow Up Boss holds an aggregate rating of 4.6 out of 5 from 118 reviews across G2, last checked September 17, 2026.

G2 118 reviews

4.6/5

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Connect any lead source and website
Customize lead distribution
Organize leads with Smart Lists
Automate follow up with Action Plans
Call, text and email directly from the platform
Sync calendar & email
Report on agent & lead source performance
Mobile app

Pricing Plans

Free Trial

Pricing checked Nov 2, 2026. Source: followupboss.com/pricing, read Nov 2, 2026

Follow Up Boss plans and prices, checked November 2026
Plan	Price	Details
Grow	$69 / user/month	Connect any lead source and website Customize lead distribution Organize leads with Smart Lists +6 more Show less Automate follow up with Action Plans Call, text and email directly from FUB Sync your calendar & email Report on agent & lead source performance Mobile app AI features are included (some use data from FUB Calling, a paid add-on)
Pro	$499 / month	Everything in Grow, plus: Unlimited calling & texting for all users Team inboxes +4 more Show less Call reporting Enhanced support & training Personalized onboarding AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization
Platform	$1000 / month	Everything in Pro, plus: Teams within teams Enhanced onboarding +3 more Show less Dedicated Success Manager Priority support AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization

Calculate your cost View full pricing

Is Follow Up Boss worth the price?

Good value

Follow Up Boss offers a tiered pricing structure that can be expensive for smaller teams but provides good value for larger real estate operations.

The 'Grow' tier at $69/month/per user is on the higher side for individual agents or very small teams, especially considering some AI features rely on a paid add-on. This pricing is best for established real estate teams and brokerages looking for a robust CRM and lead management system.

Hidden Costs & Gotchas

FUB Calling is a paid add-on for some AI features.

Full Follow Up Boss pricing: every plan, hidden costs and alternatives

How Follow Up Boss's pricing compares

Follow Up Boss starts at $69/user/mo, billed monthly. Its direct competitors are priced on a different basis (per user, or in another currency), so each entry price below is shown with its own unit and currency and is not ranked against the others.

Follow Up Boss

$69/user/mo, billed monthly

Wise Agent

$41.58/mo, billed yearly

Top Producer

$25/user/mo, billed monthly

Entry paid plan, monthly price (billing term shown per row), in each tool's own currency. Pricing checked Nov 2, 2026.

Recent pricing updates

Changes we detected on the Follow Up Boss pricing page.

Nov 2, 2026 Plans changed: Pro went from $49.90 to $499 a month; Platform went from $33.33 to $1,000 a month; Grow (Annual), Pro (Annual), Platform (Annual) removed.

Follow Up Boss by the numbers

Follow Up Boss compared with 24 Real Estate CRM tools on Toolradar, as of Nov 2026
Metric	Follow Up Boss	Peer median	Position (1 is best)
Free plan	No	4 of 24 have one	n/a
Listed as an alternative to	12 tools	3	#5 of 24 (joint)
User rating	4.6/5 (across the web, 118 ratings)	4.5/5	#3 of 18 (joint) tools with 20+ reviews

Listed as an alternative to: #5 on 2026-10-16 to #5 on 2026-11-02 (rank among 24 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All Real Estate CRM data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Follow Up Boss by the numbers”, Nov 2026.

Reviews

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4.6/5

Across 118 verified user reviews on G2

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Best Follow Up Boss Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

BoomTown Paid

All-in-one real estate marketing software with lead generation, CRM, and lead management services.

4.6

kvCORE Paid

Intelligent tools to convert leads, boost productivity, and drive measurable growth for real estate.

4.4

Wise Agent Paid

The all-in-one CRM solution designed to help real estate agents generate leads, manage contacts, and close more deals.

4.2

Top Producer Paid

All-in-one real estate software for lead generation, automation, and smart follow-up.

3.6

Real Geeks Paid

The all-in-one growth software for ambitious real estate agents and teams.

4.5

LionDesk Paid

Simplify client management and nurture relationships for real estate agents to close more deals.

See all real estate CRM tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Follow Up Boss alternatives 6+ tools ranked, pricing + verdict per pick Follow Up Boss vs BoomTown Head-to-head: features, pricing, who wins Follow Up Boss vs kvCORE Head-to-head: features, pricing, who wins Follow Up Boss vs Wise Agent Head-to-head: features, pricing, who wins

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Follow Up Boss FAQ

How does Follow Up Boss help real estate agents manage leads from multiple sources?

Follow Up Boss aggregates leads from various sources into one central system, organizes them with Smart Lists, and automates follow-up via Action Plans, increasing efficiency and lead conversion rates.

How does Follow Up Boss compare to LionDesk in terms of ease of use?

Follow Up Boss is designed to be easy to use for agents, reducing complexity compared to other CRMs like LionDesk, while still providing powerful lead management and reporting capabilities.

What are the main trade-offs of using Follow Up Boss?

The calling feature requires a paid add-on on the lowest tier plan, and there is no permanently free tier available, meaning all users must purchase a subscription.

Which teams benefit most from Follow Up Boss?

Individual agents, small teams, and large real estate brokerages benefit most from Follow Up Boss, as it streamlines lead management, improves agent accountability, and enhances client engagement.

How is Follow Up Boss priced?

Follow Up Boss is a paid product with tiered plans; the lowest tier does not include calling unless an add-on is purchased, and there is no permanently free tier.

Can Follow Up Boss integrate with calendars and email?

Yes, Follow Up Boss syncs with calendars and email for a unified workflow, allowing agents to manage their schedule and communications within the platform.

Does Follow Up Boss offer built-in communication tools?

Yes, Follow Up Boss includes calling, texting, and email directly within the platform, enabling agents to communicate with leads without switching apps, though calling requires a paid add-on on the lowest tier.

How does Follow Up Boss improve team collaboration?

Follow Up Boss improves team collaboration through centralized lead management, agent accountability features, and data-driven insights that help teams track performance and share leads effectively.

Source: followupboss.com

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