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Follow Up Boss

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The Real Estate Team OS for managing leads, automating follow-up, and boosting sales.

Real Estate CRMCRMSales Engagement
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Reviews onG2
118 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Simplified yet powerful system for lead management

Biggest con

Calling feature is a paid add-on for the lowest tier plan

TL;DR - Follow Up Boss

  • Real estate CRM for lead management and follow-up automation.
  • Integrates calling, texting, and email for unified communication.
  • Offers AI features, reporting, and team collaboration tools.
Pricing: Paid only
Best for: Enterprises & pros
4.6/5 across review platforms

What is Follow Up Boss?

Editorial review
Follow Up Boss is a comprehensive CRM and lead management platform specifically designed for real estate agents and teams. It acts as a central operating system, allowing users to connect various lead sources, organize contacts with Smart Lists, and automate follow-up processes using Action Plans. The platform integrates communication tools like calling, texting, and email directly within the system, and syncs with calendars and email for a unified workflow. This tool is ideal for individual agents, small teams, and large real estate brokerages looking to streamline their lead management, improve agent accountability, and enhance client engagement. Key benefits include increased efficiency through automation, better lead conversion rates, improved team collaboration, and data-driven insights into agent and lead source performance, ultimately helping real estate professionals achieve massive success and take more market share.

Available on: Web

how we evaluateSourcefollowupboss.com ↗

Pros & Cons

Pros

  • Simplified yet powerful system for lead management
  • Excellent reporting capabilities
  • Strong customer support and onboarding
  • Continual innovation and API integrations
  • Easy to use for agents, reducing complexity compared to other CRMs

Cons

  • Calling feature is a paid add-on for the lowest tier plan
  • No free tier available

Ratings Across the Web

4.6(118 reviews)

Follow Up Boss holds an aggregate rating of 4.6 out of 5 from 118 reviews across G2, last checked September 17, 2026.

G2118 reviews
4.6/5

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Connect any lead source and websiteCustomize lead distributionOrganize leads with Smart ListsAutomate follow up with Action PlansCall, text and email directly from the platformSync calendar & emailReport on agent & lead source performanceMobile app

Pricing Plans

Free Trial

Pricing checked Sep 16, 2026

Grow

$69 / month/per user

  • Connect any lead source and website
  • Customize lead distribution
  • Organize leads with Smart Lists
  • Automate follow up with Action Plans
  • Call, text and email directly from FUB
  • Sync your calendar & email
  • Report on agent & lead source performance
  • Mobile app

Pro

$499 / month/includes 10 users

  • Everything in Grow, plus:
  • Unlimited calling & texting for all users
  • Team inboxes
  • Call reporting
  • Enhanced support & training
  • Personalized onboarding
  • AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization

Platform

$1000 / month/includes 30 users

  • Everything in Pro, plus:
  • Teams within teams
  • Enhanced onboarding
  • Dedicated Success Manager
  • Priority support
  • AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization

Grow (Annual)

$58 / month/per user

  • Connect any lead source and website
  • Customize lead distribution
  • Organize leads with Smart Lists
  • Automate follow up with Action Plans
  • Call, text and email directly from FUB
  • Sync your calendar & email
  • Report on agent & lead source performance
  • Mobile app

Pro (Annual)

$416 / month/includes 10 users

  • Everything in Grow, plus:
  • Unlimited calling & texting for all users
  • Team inboxes
  • Call reporting
  • Enhanced support & training
  • Personalized onboarding
  • AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization

Platform (Annual)

$833 / month/includes 30 users

  • Everything in Pro, plus:
  • Teams within teams
  • Enhanced onboarding
  • Dedicated Success Manager
  • Priority support
  • AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization
Calculate your costView full pricing

Is Follow Up Boss worth the price?

75/100

Follow Up Boss offers a tiered pricing structure that can be expensive for smaller teams but provides good value for larger real estate operations.

The 'Grow' tier at $69/month/per user is on the higher side for individual agents or very small teams, especially considering some AI features rely on a paid add-on. However, the 'Pro' tier at $499/month for 10 users ($49.90/user) and 'Platform' at $1000/month for 30 users ($33.33/user) offer significantly better per-user value with comprehensive features.

This pricing is best for established real estate teams and brokerages looking for a robust CRM and lead management system.

Hidden Costs & Gotchas

FUB Calling is a paid add-on for some AI features.

How Follow Up Boss's pricing compares

At $27.77/mo, Follow Up Boss is mid-range of its 2 direct competitors ($25 to $41.58/mo across the set).

Top Producer
$25
Follow Up Boss
$27.77
Wise Agent
$41.58

Entry paid plan, monthly. Pricing checked Sep 16, 2026.

Reviews

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4.6/5

Across 118 verified user reviews on G2

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Best Follow Up Boss Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →
BoomTown logo
BoomTownPaid

All-in-one real estate marketing software with lead generation, CRM, and lead management services.

4.6
kvCORE logo
kvCOREPaid

Intelligent tools to convert leads, boost productivity, and drive measurable growth for real estate.

3.8
Wise Agent logo
Wise AgentPaid

The all-in-one CRM solution designed to help real estate agents generate leads, manage contacts, and close more deals.

4.2
Top Producer logo
Top ProducerPaid

All-in-one real estate software for lead generation, automation, and smart follow-up.

3.6
Real Geeks logo
Real GeeksPaid

The all-in-one growth software for ambitious real estate agents and teams.

4.5
LionDesk logo
LionDeskPaid

Simplify client management and nurture relationships for real estate agents to close more deals.

See all real estate CRM tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Follow Up Boss alternatives6+ tools ranked, pricing + verdict per pickFollow Up Boss vs BoomTownHead-to-head: features, pricing, who winsFollow Up Boss vs kvCOREHead-to-head: features, pricing, who winsFollow Up Boss vs Wise AgentHead-to-head: features, pricing, who wins

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Follow Up Boss FAQ

How does Follow Up Boss help real estate agents manage leads from multiple sources?

Follow Up Boss aggregates leads from various sources into one central system, organizes them with Smart Lists, and automates follow-up via Action Plans, increasing efficiency and lead conversion rates.

How does Follow Up Boss compare to LionDesk in terms of ease of use?

Follow Up Boss is designed to be easy to use for agents, reducing complexity compared to other CRMs like LionDesk, while still providing powerful lead management and reporting capabilities.

What are the main trade-offs of using Follow Up Boss?

The calling feature requires a paid add-on on the lowest tier plan, and there is no permanently free tier available, meaning all users must purchase a subscription.

Which teams benefit most from Follow Up Boss?

Individual agents, small teams, and large real estate brokerages benefit most from Follow Up Boss, as it streamlines lead management, improves agent accountability, and enhances client engagement.

How is Follow Up Boss priced?

Follow Up Boss is a paid product with tiered plans; the lowest tier does not include calling unless an add-on is purchased, and there is no permanently free tier.

Can Follow Up Boss integrate with calendars and email?

Yes, Follow Up Boss syncs with calendars and email for a unified workflow, allowing agents to manage their schedule and communications within the platform.

Does Follow Up Boss offer built-in communication tools?

Yes, Follow Up Boss includes calling, texting, and email directly within the platform, enabling agents to communicate with leads without switching apps, though calling requires a paid add-on on the lowest tier.

How does Follow Up Boss improve team collaboration?

Follow Up Boss improves team collaboration through centralized lead management, agent accountability features, and data-driven insights that help teams track performance and share leads effectively.

Source: followupboss.com

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