Follow Up Boss
UnclaimedThe Real Estate Team OS for managing leads, automating follow-up, and boosting sales.
Visit WebsiteTL;DR - Follow Up Boss
- Real estate CRM for lead management and follow-up automation.
- Integrates calling, texting, and email for unified communication.
- Offers AI features, reporting, and team collaboration tools.
Pricing: Paid only
Best for: Enterprises & pros
4.6/5 across review platforms
What is Follow Up Boss?
Follow Up Boss is a comprehensive CRM and lead management platform specifically designed for real estate agents and teams. It acts as a central operating system, allowing users to connect various lead sources, organize contacts with Smart Lists, and automate follow-up processes using Action Plans. The platform integrates communication tools like calling, texting, and email directly within the system, and syncs with calendars and email for a unified workflow.
This tool is ideal for individual agents, small teams, and large real estate brokerages looking to streamline their lead management, improve agent accountability, and enhance client engagement. Key benefits include increased efficiency through automation, better lead conversion rates, improved team collaboration, and data-driven insights into agent and lead source performance, ultimately helping real estate professionals achieve massive success and take more market share.
Available on: Web
Pros & Cons
Pros
- Simplified yet powerful system for lead management
- Excellent reporting capabilities
- Strong customer support and onboarding
- Continual innovation and API integrations
- Easy to use for agents, reducing complexity compared to other CRMs
Cons
- Calling feature is a paid add-on for the lowest tier plan
- No free tier available
Ratings Across the Web
4.6(170 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Connect any lead source and websiteCustomize lead distributionOrganize leads with Smart ListsAutomate follow up with Action PlansCall, text and email directly from the platformSync calendar & emailReport on agent & lead source performanceMobile app
Pricing Plans
Free TrialPricing checked Jul 28, 2026
Grow
$69/month/per user
- Connect any lead source and website
- Customize lead distribution
- Organize leads with Smart Lists
- Automate follow up with Action Plans
- Call, text and email directly from FUB
- Sync your calendar & email
- Report on agent & lead source performance
- Mobile app
- AI features are included (some use data from FUB Calling, a paid add-on)
Pro
$499/month/includes 10 users
- Everything in Grow, plus:
- Unlimited calling & texting for all users
- Team inboxes
- Call reporting
- Enhanced support & training
- Personalized onboarding
- AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization
Platform
$1000/month/includes 30 users
- Everything in Pro, plus:
- Teams within teams
- Enhanced onboarding
- Dedicated Success Manager
- Priority support
- AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization
Grow (Annual)
$58/month/per user
- Connect any lead source and website
- Customize lead distribution
- Organize leads with Smart Lists
- Automate follow up with Action Plans
- Call, text and email directly from FUB
- Sync your calendar & email
- Report on agent & lead source performance
- Mobile app
- AI features are included (some use data from FUB Calling, a paid add-on)
Pro (Annual)
$416/month/includes 10 users
- Everything in Grow, plus:
- Unlimited calling & texting for all users
- Team inboxes
- Call reporting
- Enhanced support & training
- Personalized onboarding
- AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization
Platform (Annual)
$833/month/includes 30 users
- Everything in Pro, plus:
- Teams within teams
- Enhanced onboarding
- Dedicated Success Manager
- Priority support
- AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization
Reviews
4.6/5
Across 170 verified user reviews on g2, capterra
Add your hands-on experience to help the next buyer.
Best Follow Up Boss Alternatives
Top alternatives based on features, pricing, and user needs.
kvCOREPaid
Intelligent tools to convert leads, boost productivity, and drive measurable growth for real estate.
BoomTownPaid
All-in-one real estate marketing software with lead generation, CRM, and lead management services.
Wise AgentPaid
The all-in-one CRM solution designed to help real estate agents generate leads, manage contacts, and close more deals.
Real GeeksPaid
The all-in-one growth software for ambitious real estate agents and teams.
Top ProducerPaid
All-in-one real estate software for lead generation, automation, and smart follow-up.
LionDeskPaid
Simplify client management and nurture relationships for real estate agents to close more deals.
Explore More
Follow Up Boss FAQ
How does Follow Up Boss help real estate agents manage leads from multiple sources?
Follow Up Boss aggregates leads from various sources into one central system, organizes them with Smart Lists, and automates follow-up via Action Plans, increasing efficiency and lead conversion rates.
How does Follow Up Boss compare to LionDesk in terms of ease of use?
Follow Up Boss is designed to be easy to use for agents, reducing complexity compared to other CRMs like LionDesk, while still providing powerful lead management and reporting capabilities.
What are the main trade-offs of using Follow Up Boss?
The calling feature requires a paid add-on on the lowest tier plan, and there is no permanently free tier available, meaning all users must purchase a subscription.
Which teams benefit most from Follow Up Boss?
Individual agents, small teams, and large real estate brokerages benefit most from Follow Up Boss, as it streamlines lead management, improves agent accountability, and enhances client engagement.
How is Follow Up Boss priced?
Follow Up Boss is a paid product with tiered plans; the lowest tier does not include calling unless an add-on is purchased, and there is no permanently free tier.
Can Follow Up Boss integrate with calendars and email?
Yes, Follow Up Boss syncs with calendars and email for a unified workflow, allowing agents to manage their schedule and communications within the platform.
Does Follow Up Boss offer built-in communication tools?
Yes, Follow Up Boss includes calling, texting, and email directly within the platform, enabling agents to communicate with leads without switching apps, though calling requires a paid add-on on the lowest tier.
How does Follow Up Boss improve team collaboration?
Follow Up Boss improves team collaboration through centralized lead management, agent accountability features, and data-driven insights that help teams track performance and share leads effectively.
Source: followupboss.com