Follow Up Boss

Name: Follow Up Boss
Brand: Follow
Price: 58 USD
Rating: 4.6 (170 reviews)

Unclaimed

The Real Estate Team OS for managing leads, automating follow-up, and boosting sales.

Real Estate CRM CRM Sales Engagement

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4.6(170 across the web)

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Reviews onG2Capterra

170 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Simplified yet powerful system for lead management

Biggest con

Calling feature is a paid add-on for the lowest tier plan

TL;DR - Follow Up Boss

Real estate CRM for lead management and follow-up automation.
Integrates calling, texting, and email for unified communication.
Offers AI features, reporting, and team collaboration tools.

Pricing: Paid only

Best for: Enterprises & pros

4.6/5 across review platforms

What is Follow Up Boss?

Editorial review

Follow Up Boss is a comprehensive CRM and lead management platform specifically designed for real estate agents and teams. It acts as a central operating system, allowing users to connect various lead sources, organize contacts with Smart Lists, and automate follow-up processes using Action Plans. The platform integrates communication tools like calling, texting, and email directly within the system, and syncs with calendars and email for a unified workflow. This tool is ideal for individual agents, small teams, and large real estate brokerages looking to streamline their lead management, improve agent accountability, and enhance client engagement. Key benefits include increased efficiency through automation, better lead conversion rates, improved team collaboration, and data-driven insights into agent and lead source performance, ultimately helping real estate professionals achieve massive success and take more market share.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcefollowupboss.com ↗

Pros & Cons

Pros

Simplified yet powerful system for lead management
Excellent reporting capabilities
Strong customer support and onboarding
Continual innovation and API integrations
Easy to use for agents, reducing complexity compared to other CRMs

Cons

Calling feature is a paid add-on for the lowest tier plan
No free tier available

Ratings Across the Web

4.6(170 reviews)

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Connect any lead source and websiteCustomize lead distributionOrganize leads with Smart ListsAutomate follow up with Action PlansCall, text and email directly from the platformSync calendar & emailReport on agent & lead source performanceMobile app

Pricing Plans

Free Trial

Pricing checked Jun 19, 2026

Grow

$69 / month/per user

Connect any lead source and website
Customize lead distribution
Organize leads with Smart Lists
Automate follow up with Action Plans
Call, text and email directly from FUB
Sync your calendar & email
Report on agent & lead source performance
Mobile app

Pro

$499 / month/includes 10 users

Everything in Grow, plus:
Unlimited calling & texting for all users
Team inboxes
Call reporting
Enhanced support & training
Personalized onboarding
AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization

Platform

$1000 / month/includes 30 users

Everything in Pro, plus:
Teams within teams
Enhanced onboarding
Dedicated Success Manager
Priority support
AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization

Grow (Annual)

$58 / month/per user

Connect any lead source and website
Customize lead distribution
Organize leads with Smart Lists
Automate follow up with Action Plans
Call, text and email directly from FUB
Sync your calendar & email
Report on agent & lead source performance
Mobile app

Pro (Annual)

$416 / month/includes 10 users

Everything in Grow, plus:
Unlimited calling & texting for all users
Team inboxes
Call reporting
Enhanced support & training
Personalized onboarding
AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization

Platform (Annual)

$833 / month/includes 30 users

Everything in Pro, plus:
Teams within teams
Enhanced onboarding
Dedicated Success Manager
Priority support
AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization

Calculate your cost View full pricing

How Follow Up Boss's pricing compares

At $27.77/mo, Follow Up Boss is mid-range of its 2 direct competitors ($25 to $41.58/mo across the set).

Top Producer

$25

Follow Up Boss

$27.77

Wise Agent

$41.58

Entry paid plan, monthly. Pricing checked Jun 19, 2026.

Reviews

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4.6/5

Across 170 verified user reviews on G2, Capterra

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Best Follow Up Boss Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

kvCOREPaid

Intelligent tools to convert leads, boost productivity, and drive measurable growth for real estate.

4.7

BoomTownPaid

All-in-one real estate marketing software with lead generation, CRM, and lead management services.

4.6

Wise AgentPaid

The all-in-one CRM solution designed to help real estate agents generate leads, manage contacts, and close more deals.

4.2

Real GeeksPaid

The all-in-one growth software for ambitious real estate agents and teams.

4.5

Top ProducerPaid

All-in-one real estate software for lead generation, automation, and smart follow-up.

3.3

LionDeskPaid

Simplify client management and nurture relationships for real estate agents to close more deals.

See all real estate CRM tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Follow Up Boss alternatives6+ tools ranked, pricing + verdict per pick Follow Up Boss vs kvCOREHead-to-head: features, pricing, who wins Follow Up Boss vs BoomTownHead-to-head: features, pricing, who wins Follow Up Boss vs Wise AgentHead-to-head: features, pricing, who wins

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Follow Up Boss FAQ

How does Follow Up Boss help real estate teams manage their leads effectively?

Follow Up Boss functions as a central operating system for real estate teams, allowing them to connect various lead sources and organize contacts using Smart Lists. It automates follow-up processes with Action Plans, streamlining lead management and ensuring consistent engagement.

Which teams benefit most from using Follow Up Boss?

Follow Up Boss is ideal for individual agents, small teams, and large real estate brokerages. It helps these groups streamline lead management, improve agent accountability, and enhance client engagement, leading to better lead conversion rates and team collaboration.

How does Follow Up Boss compare to LionDesk for real estate professionals?

Follow Up Boss provides a simplified yet powerful system for lead management with excellent reporting capabilities and strong customer support. While both serve real estate professionals, Follow Up Boss focuses on reducing complexity for agents through its user-friendly interface and continual innovation.

What kind of integrations does Follow Up Boss offer?

Follow Up Boss offers API integrations and syncs with calendars and email for a unified workflow. It also integrates communication tools like calling, texting, and email directly within the system to centralize agent activities.

What are the main limitations of Follow Up Boss?

A limitation of Follow Up Boss is that its calling feature is a paid add-on for the lowest tier plan. Additionally, there is no free tier available, as it is a paid product.

How is Follow Up Boss priced?

Follow Up Boss is a paid product and does not include a permanently free tier. Specific features, such as the calling function, may be offered as paid add-ons depending on the chosen plan.

Can Follow Up Boss automate communication with leads?

Yes, Follow Up Boss can automate communication with leads through its Action Plans feature. This allows real estate professionals to set up automated follow-up processes for consistent engagement with their contacts.

Source: followupboss.com

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