Rechat

The Real Estate Super App unifying CRM, marketing, and AI for brokerages.

CRM Real Estate CRM Real Estate Marketing

4.7(51 across the web)

What is Rechat?

Rechat is a crm tool. Rechat is an all-in-one platform designed specifically for real estate brokerages, consolidating disparate technologies into a single, seamless experience. It offers a comprehensive suite of tools including a CRM for contact and lead management, a marketing studio for creating branded content, deal tracking functionalities, and an AI assistant named Lucy. Key capabilities: CRM for contact and lead management, Marketing Studio for branded content (websites, emails, social posts, print), AI-powered assistant (Lucy) for drafting emails, creating campaigns, and managing listings, Deal tracking, listing management, contracts, and checklists, Website builder for listings and agents. Rechat is paid-only, with most plans including a trial period. Buyers most often compare Rechat against Propertybase, BoomTown, Follow Up Boss.

TL;DR - Rechat

Unifies CRM, marketing, and transaction management for real estate brokerages.
Features an AI assistant, Lucy, for content creation and task automation.
Offers a comprehensive marketing studio for branded digital and print assets.

Pricing: Paid only

Best for: Enterprises & pros

4.7/5 across review platforms

Pros & Cons

Pros

Consolidates multiple real estate tools into a single platform, reducing tech stack complexity.
AI assistant (Lucy) automates content creation and streamlines tasks, boosting efficiency.
Comprehensive marketing suite enables agents to easily create branded materials.
Designed specifically for real estate, addressing industry-specific workflows and needs.
Modular design allows brokerages to select specific tools or the full platform.

Cons

Pricing details are not publicly available, requiring a demo request.
Specific details on advanced customization options for the marketing studio are not explicitly detailed.

Ratings Across the Web

4.7(51 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

CRM for contact and lead managementMarketing Studio for branded content (websites, emails, social posts, print)AI-powered assistant (Lucy) for drafting emails, creating campaigns, and managing listingsDeal tracking, listing management, contracts, and checklistsWebsite builder for listings and agentsDigital ad creation for Facebook and InstagramAI-powered Agent Network for e-blasts to top agentsEmail builder with drag-and-drop functionality and autofill listing info

Pricing

Paid

Rechat offers paid plans. Visit their website for current pricing details.

View pricing

About Rechat

LCLouis CorneloupUpdated Mar 19, 2026

Rechat is an all-in-one platform designed specifically for real estate brokerages, consolidating disparate technologies into a single, seamless experience. It offers a comprehensive suite of tools including a CRM for contact and lead management, a marketing studio for creating branded content, deal tracking functionalities, and an AI assistant named Lucy. This platform aims to simplify operations, enhance agent productivity, and improve client engagement by providing integrated solutions for every stage of the real estate process. The platform is structured into modular components: Studio for marketing, People for CRM, Deals for transaction management, and Lucy for AI assistance. Brokerages can choose to implement individual modules or the full platform, allowing for scalability and customization based on their specific needs. Rechat focuses on streamlining workflows, from lead capture and nurturing to listing promotion, transaction management, and client communication, all within a unified interface.

How we evaluate tools →Source: rechat.com

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Best Rechat Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

PropertybasePaid

Salesforce-powered solutions for real estate professionals to manage clients and online presence.

BoomTownPaid

All-in-one real estate marketing software with lead generation, CRM, and lead management services.

Follow Up BossPaid

The Real Estate Team OS for managing leads, automating follow-up, and boosting sales.

LionDeskPaid

Simplify client management and nurture relationships for real estate agents to close more deals.

OdooFreemium

All-in-one open-source business management software with a vast app ecosystem.

HubSpotFreemium

CRM platform for scaling businesses

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Rechat FAQ

How does Rechat's AI-powered Agent Network facilitate transactions?

Rechat's AI-driven Agent Network allows users to send targeted e-blasts to top agents within a specified radius, simplifying the process of connecting with relevant professionals and accelerating potential transactions.

Can Rechat integrate with existing design workflows, specifically with Figma?

Yes, Rechat offers seamless integration with Figma. Users can design templates in Figma, assign smart placeholders for dynamic content, and lock layers to maintain brand consistency, then launch these designs directly within Rechat without rebuilding them.

What specific tasks can the AI assistant, Lucy, perform using voice commands?

Lucy, the AI assistant, can be interacted with via voice commands, similar to sending a voice message. This allows users to quickly draft emails, create campaigns, manage listings, and get instant answers while on the go.

How does Rechat ensure compliance for real estate deals?

Rechat includes a robust 'Deals' module with features like customizable checklists. These checklists help ensure that every form is complete and all necessary steps are followed, aiding brokerages in maintaining compliance throughout the transaction process.

What kind of data feeds does Rechat utilize for listing management?

Rechat leverages live data feeds, including MLS autofill and intelligent forms. This capability streamlines listing management by automatically populating information and ensuring data accuracy for both MLS and off-market listings.

Beyond standard marketing materials, what unique content can be created with Rechat's Studio?

In addition to standard websites, emails, and social posts, Rechat's Studio allows for the creation of online CMA & Presentations, AI-powered Agent Network e-blasts, and data-backed Market Reports powered by Local Logic, ensuring localized and accurate information.

Source: rechat.com

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