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All-in-one real estate marketing software with lead generation, CRM, and lead management services.

Paid plans only

Positions BoomTown holds among the tools of each category it belongs to (Toolradar data, Nov 2026):

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Reviews on G2 Capterra
827 reviews tracked 1 press mention

The Bottom Line

Price
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Key facts

  • Provides expert lead generation and IDX websites for real estate.
  • Features an intelligent CRM and lead management services.
  • Offers 'Success Assurance' with human concierges for lead qualification and nurturing.

Pros

  • Comprehensive suite of tools for real estate professionals
  • Includes human-powered lead qualification and nurturing (Success Assurance)
  • Scalable packages to fit different business sizes
  • Integrates lead generation, CRM, and websites
  • Mobile app for on-the-go lead management

Cons

  • No free option available
  • Requires a demo to understand full pricing and features for specific needs
  • May have a learning curve due to extensive features

What is BoomTown?

BoomTown provides a comprehensive suite of tools and services designed for real estate professionals to generate leads, manage client relationships, and grow their business. It offers flexible packages that scale with business needs, from individual agents to large teams and enterprises. The platform integrates IDX websites, an intelligent CRM, and lead management services to streamline operations and maximize conversion opportunities. A core offering is 'Success Assurance,' which leverages a team of Lead Concierges to monitor lead behavior, qualify leads 24/7, and engage them with appropriate messages. This service aims to offload the heavy lifting of lead nurturing, allowing agents to focus on active buyers and sellers. BoomTown is trusted by real estate agents, brokers, and lenders to build consistent pipelines and improve efficiency through technology.

Available on: Web

Ratings Across the Web

4.6 (827 reviews)

BoomTown holds an aggregate rating of 4.6 out of 5 from 827 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

  • IDX Site + Agent Subdomain(s)
  • Multiple Website Themes
  • Site Customization
  • Landing Pages
  • NOW Mobile App
  • Hot Sheet
  • Customizable Smart-Drip Plans
  • Bulk Actions

Pricing Plans

Pricing checked Sep 30, 2026. Source: boomtownroi.com, read Sep 30, 2026

BoomTown plans and prices, checked September 2026
Plan Price Details
Launch

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  • An entry tool to get your business off the ground.
Core

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  • The next step for growth and working your database
Grow

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  • A complete system to cultivate your team & market.
Advance

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  • An enterprise platform for market expansion.

Hidden Costs & Gotchas

Add-on features not in base plans

Full BoomTown pricing: every plan, hidden costs and alternatives

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BoomTown by the numbers

BoomTown compared with 24 Real Estate CRM tools on Toolradar, as of Nov 2026
Metric BoomTown Peer median Position (1 is best)
Free plan No 4 of 24 have one n/a
Listed as an alternative to 14 tools 3 #2 of 24 (joint)
User rating 4.6/5 (across the web, 827 ratings) 4.5/5 #3 of 18 (joint) tools with 20+ reviews

Listed as an alternative to: #2 on 2026-10-16 to #2 on 2026-11-02 (rank among 24 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All Real Estate CRM data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “BoomTown by the numbers”, Nov 2026.

Reviews

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4.6/5

Across 827 verified user reviews on G2, Capterra

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BoomTown FAQ

How does BoomTown assist real estate agents with lead nurturing?

BoomTown offers a service called 'Success Assurance' where a team of Lead Concierges monitors lead behavior and qualifies leads 24/7. This service engages leads with appropriate messages, allowing agents to focus on active buyers and sellers rather than initial nurturing.

Which teams would benefit most from using BoomTown?

BoomTown is designed for real estate professionals, including individual agents, large teams, and enterprises. Its scalable packages are built to grow with various business needs within the real estate sector.

How is BoomTown priced?

BoomTown is a paid product and does not include a permanently free tier. Prospective users need to request a demo to understand the full pricing and features tailored to their specific requirements.

Can BoomTown integrate with a real estate agent's existing website?

BoomTown integrates IDX websites as part of its comprehensive platform. This allows real estate professionals to streamline their online presence and lead capture directly within the system.

What kind of limitations should users be aware of with BoomTown?

BoomTown does not offer a free option, and understanding its full pricing and features requires a demo. Due to its extensive features, new users may also experience a learning curve.

How does BoomTown compare to Follow Up Boss for real estate professionals?

BoomTown provides a comprehensive suite that includes IDX websites, an intelligent CRM, and lead management services, along with human-powered lead qualification through Success Assurance. This contrasts with other CRMs by offering an all-in-one platform with integrated lead generation and nurturing services.

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