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Coverage from Business Insider Financial Post
353 reviews tracked 2 press mentions

The Bottom Line

Price
From $25/user/mo, billed monthly. Compare plans

Key facts

  • All-in-one real estate CRM with MLS integration.
  • AI-powered lead generation, marketing automation, and follow-up.
  • Tools for transaction management, market reports, and social insights.

Pros

  • Comprehensive all-in-one solution for real estate professionals.
  • AI-powered features enhance efficiency in communication and lead targeting.
  • Strong focus on automated follow-up and lead nurturing.
  • Extensive integrations with lead sources and common productivity tools.
  • Offers specialized solutions for lead generation and farming.

Cons

  • Can be expensive, especially for individual agents or small teams.
  • Pricing structure varies based on lead volume and farm size, potentially leading to unpredictable costs.
  • Some advanced features like lead generation and farming are add-ons or part of higher-tier plans.

What is Top Producer?

Top Producer is a comprehensive business management platform designed for real estate agents to streamline operations, enhance client relationships, and grow their business. It combines a powerful CRM with MLS integration, advanced lead generation tools, marketing automation, and AI-powered assistance. The platform helps agents maximize productivity through centralized business management tools, third-party integrations, and an AI-powered assistant for writing emails and texts. It offers smart follow-up technology to increase lead conversion and generate repeat business, along with cutting-edge lead generation and automated nurture campaigns. Top Producer also includes features like transaction management, MLS market reports, dynamic workflows, and social insights to provide a 360-degree view of contacts and properties. Top Producer is ideal for new agents, seasoned veterans, and growing teams looking to manage their client database, automate marketing, and effectively follow up with leads and clients. It aims to simplify daily tasks and build long-term repeat and referral business through reliable, cutting-edge, and easy-to-use technology.

Available on: Web

Ratings Across the Web

3.6 (353 reviews)

Top Producer holds an aggregate rating of 3.6 out of 5 from 353 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

  • AI-Powered Engagement Assistant (AI Author) for emails and texts
  • Affordable online lead generation with Facebook and Instagram ads
  • Smart Real Estate Farming with AI-powered predictive analytics
  • Smart Follow-up System with Follow Up Coach and suggested touch points
  • Branded MLS Market Reports and real-time alerts
  • Dynamic Workflows + Tasks for client action plans
  • Automated Lead Response with customizable messages
  • Integration with 150+ lead sources and everyday tools (Gmail, iCloud, Outlook)

Pricing Plans

Pricing checked Oct 28, 2026. Source: topproducer.com/pricing, read Oct 28, 2026

Top Producer plans and prices, checked October 2026
Plan Price Details
Pro

$179 / user / month

  • Market Snapshot: Branded reports w/ MLS data
  • Automated SMS/email lead response
  • Built-in transaction management
+1 more
  • MLS integration with 320+ boards
Pro + Leads

$479* starting from, per month

  • Everything in Pro + Social Connect
  • Steady stream of exclusive leads
  • Automated multi-touch lead response
+1 more
  • Affordable leads in your target market
Pro + Farming

$599* starting from, per month

  • Everything in Pro + Smart Targeting
  • Dominate your farm area
  • Automated multi-channel marketing
+1 more
  • Build your listing pipeline
Pro Teams 5

$399 up to 5 users / month

  • Everything in Pro
  • Additional team functionality
  • Shared access to contacts
+1 more
  • Option to add Farming & Leads
Pro Teams 10

$699 for up to 10 users / month

  • Everything in Pro
  • Additional team functionality
  • Shared access to contacts
+1 more
  • Option to add Farming & Leads
Pro Teams 25

$1199 for up to 25 users / month

  • Everything in Pro
  • Additional team functionality
  • Shared access to contacts
+1 more
  • Option to add Farming & Leads
Pro (Organize your business)

$98 / user / month

  • Automated SMS/email lead response
  • Built-in transaction management
  • MLS integration with 320+ boards
+1 more
  • Market Snapshot: Branded reports w/ MLS data
Pro + Smart Targeting

Contact Us to get your quote

  • Everything in Pro
  • Predictive farming insights
  • Automated multi-channel marketing campaign
+1 more
  • Build your listing pipeline
Pro Teams

$299 for up to 5 users

  • Everything in Pro
  • Additional team functionality
  • Shared access to contacts
+1 more
  • Communications & calendars
Top Producer Website

$35 / user / month

FiveStreet

$25 / user / month

Is Top Producer worth the price?

Fair value

Top Producer's pricing is on the expensive side, especially for individual agents.

The 'Pro' tier at $179/month per user is high, and adding leads or farming pushes it to $479-$599/month, which is significantly more than many competitors. It's best for established real estate teams or agents who prioritize an all-in-one solution and have a substantial budget for lead generation and CRM.

Full Top Producer pricing: every plan, hidden costs and alternatives

Email me when Top Producer changes its price

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Top Producer by the numbers

Top Producer compared with 24 Real Estate CRM tools on Toolradar, as of Nov 2026
Metric Top Producer Peer median Position (1 is best)
Free plan No 4 of 24 have one n/a
Listed as an alternative to 14 tools 3 #2 of 24 (joint)
User rating 3.6/5 (across the web, 353 ratings) 4.5/5 #14 of 18 tools with 20+ reviews

Listed as an alternative to: #2 on 2026-10-16 to #2 on 2026-11-02 (rank among 24 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All Real Estate CRM data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Top Producer by the numbers”, Nov 2026.

Reviews

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3.6/5

Across 353 verified user reviews on Capterra, G2

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Top Producer FAQ

How does Top Producer assist real estate agents with client communication?

Top Producer includes an AI-powered assistant that helps agents write emails and texts, streamlining communication. It also offers smart follow-up technology to increase lead conversion and generate repeat business through automated nurture campaigns.

Which teams would benefit most from using Top Producer?

Top Producer is well-suited for new agents, seasoned veterans, and growing teams who need to manage their client database, automate marketing efforts, and effectively follow up with leads and clients. It helps simplify daily tasks and build long-term repeat and referral business.

How does Top Producer compare to BoomTown for real estate professionals?

Top Producer offers a comprehensive all-in-one solution with MLS integration, marketing automation, and an AI-powered assistant, focusing on centralized business management. While BoomTown also serves real estate professionals, Top Producer emphasizes its smart follow-up technology and 360-degree view of contacts and properties.

What kind of lead generation capabilities does Top Producer offer?

Top Producer provides cutting-edge lead generation tools and automated nurture campaigns to help agents attract and convert prospects. It also offers specialized solutions for lead generation and farming, which can be add-ons or part of higher-tier plans.

What are the potential trade-offs when considering Top Producer?

Top Producer can be expensive, particularly for individual agents or smaller teams. Its pricing structure varies based on lead volume and farm size, which may lead to unpredictable costs, and some advanced features are add-ons or part of higher-tier plans.

How is Top Producer priced?

Top Producer is a paid product and does not include a permanently free tier. The pricing structure is variable, influenced by factors such as lead volume and the size of the farm area an agent manages.

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