Top Producer
UnclaimedAll-in-one real estate software for lead generation, automation, and smart follow-up.
Visit WebsiteWhat is Top Producer?
Top Producer (marketing automation): All-in-one real estate software for lead generation, automation, and smart follow-up. Top Producer is a comprehensive business management platform designed for real estate agents to streamline operations, enhance client relationships, and grow their business. It combines a powerful CRM with MLS integration, advanced lead generation tools, marketing automation, and AI-powered assistance. Key capabilities: AI-Powered Engagement Assistant (AI Author) for emails and texts, Affordable online lead generation with Facebook and Instagram ads, Smart Real Estate Farming with AI-powered predictive analytics, Smart Follow-up System with Follow Up Coach and suggested touch points, Branded MLS Market Reports and real-time alerts. Top Producer is paid-only, with most plans including a trial period. Buyers most often compare Top Producer against Zurple, BoldLeads.
TL;DR - Top Producer
- All-in-one real estate CRM with MLS integration.
- AI-powered lead generation, marketing automation, and follow-up.
- Tools for transaction management, market reports, and social insights.
Pricing: Paid only
Best for: Enterprises & pros
3.3/5 across review platforms
Pros & Cons
Pros
- Comprehensive all-in-one solution for real estate professionals.
- AI-powered features enhance efficiency in communication and lead targeting.
- Strong focus on automated follow-up and lead nurturing.
- Extensive integrations with lead sources and common productivity tools.
- Offers specialized solutions for lead generation and farming.
Cons
- Can be expensive, especially for individual agents or small teams.
- Pricing structure varies based on lead volume and farm size, potentially leading to unpredictable costs.
- Some advanced features like lead generation and farming are add-ons or part of higher-tier plans.
Ratings Across the Web
3.3(125 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
AI-Powered Engagement Assistant (AI Author) for emails and textsAffordable online lead generation with Facebook and Instagram adsSmart Real Estate Farming with AI-powered predictive analyticsSmart Follow-up System with Follow Up Coach and suggested touch pointsBranded MLS Market Reports and real-time alertsDynamic Workflows + Tasks for client action plansAutomated Lead Response with customizable messagesIntegration with 150+ lead sources and everyday tools (Gmail, iCloud, Outlook)
Pricing Plans
Pro
$179 per user/month
- Market Snapshot: Branded reports w/ MLS data
- Automated SMS/email lead response
- Built-in transaction management
- MLS integration with 320+ boards
Pro + Leads
$479* starting from, per month
- Everything in Pro + Social Connect
- Steady stream of exclusive leads
- Automated multi-touch lead response
- Affordable leads in your target market
Pro + Farming
$599* starting from, per month
- Everything in Pro + Smart Targeting
- Dominate your farm area
- Automated multi-channel marketing
- Build your listing pipeline
Pro Teams 5
$399 up to 5 users/month
- Everything in Pro
- Additional team functionality
- Shared access to contacts
- Option to add Farming & Leads
Pro Teams 10
$699 for up to 10 users/month
- Everything in Pro
- Additional team functionality
- Shared access to contacts
- Option to add Farming & Leads
Pro Teams 25
$1199 for up to 25 users/month
- Everything in Pro
- Additional team functionality
- Shared access to contacts
- Option to add Farming & Leads
Pro (Organize your business)
$98 per user/month
- Automated SMS/email lead response
- Built-in transaction management
- MLS integration with 320+ boards
- Market Snapshot: Branded reports w/ MLS data
Pro + Smart Targeting
Contact Us to get your quote
- Everything in Pro
- Predictive farming insights
- Automated multi-channel marketing campaign
- Build your listing pipeline
Pro Teams
$299 for up to 5 users
- Everything in Pro
- Additional team functionality
- Shared access to contacts
- Communications & calendars
Top Producer Website
$35 per user/month
FiveStreet
$25 per user/month
About Top Producer
By Toolradar Team·
Top Producer is a comprehensive business management platform designed for real estate agents to streamline operations, enhance client relationships, and grow their business. It combines a powerful CRM with MLS integration, advanced lead generation tools, marketing automation, and AI-powered assistance.
The platform helps agents maximize productivity through centralized business management tools, third-party integrations, and an AI-powered assistant for writing emails and texts. It offers smart follow-up technology to increase lead conversion and generate repeat business, along with cutting-edge lead generation and automated nurture campaigns. Top Producer also includes features like transaction management, MLS market reports, dynamic workflows, and social insights to provide a 360-degree view of contacts and properties.
Top Producer is ideal for new agents, seasoned veterans, and growing teams looking to manage their client database, automate marketing, and effectively follow up with leads and clients. It aims to simplify daily tasks and build long-term repeat and referral business through reliable, cutting-edge, and easy-to-use technology.
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Top Producer FAQ
How does the AI Author assistant help with communication?
The AI Author assistant helps users write emails and text messages more efficiently. It can generate messages for quick follow-ups or long-term nurturing based on pre-loaded prompts like 'market update' or custom prompts, and users can then edit the generated content.
What specific features are included in the Smart Real Estate Farming solution?
Smart Real Estate Farming utilizes advanced, AI-powered predictive analytics to identify the top 20% of homeowners most likely to sell within the next 12 months. It also includes automated marketing mailers and Facebook ads to consistently target these potential sellers.
How does the MLS Property Insights feature enhance client interactions?
MLS Property Insights allows users to label and take notes on properties of interest for their clients. It automatically populates listing data and status (for sale, sold, price change) within the MLS-integrated CRM, helping agents stay updated and provide timely information to buyers and sellers.
What is the primary benefit of the 360° Contact View with Social Insights?
The 360° Contact View centralizes all contact information, while Social Insights automatically adds points of interest from social media, such as profiles, photos, interests, jobs, and locations. This provides a comprehensive understanding of each contact for more personalized interactions.
Can Top Producer CRM integrate with existing lead sources and communication tools?
Yes, Top Producer CRM is designed to integrate with over 150 lead sources and common tools like Gmail, iCloud, and Outlook. It also allows for automatic lead import from Facebook ads and Google forms via Zapier, and syncs with Google, iCloud, or Microsoft contacts and calendars.
Source: topproducer.com