Lofty
UnclaimedAutomate real estate lead generation, nurturing, and transactions with AI-powered efficiency.
Visit WebsiteWhat is Lofty?
Lofty (marketing automation): Automate real estate lead generation, nurturing, and transactions with AI-powered efficiency. Lofty is an award-winning, AI-powered platform designed for real estate professionals, including individual agents, teams, and brokerages. It aims to put business growth on auto-pilot by leveraging agentic AI to automate marketing programs, capture and convert leads, and streamline sales processes. Key capabilities: Intelligent IDX Website, AI-Powered CRM, Mobile App, AI Automation (Agentic AI), Automated Marketing "Smart Plans". Lofty is paid-only, with most plans including a trial period.
TL;DR - Lofty
- AI-powered platform for real estate lead generation and conversion.
- Automates marketing, CRM, and transaction management for agents, teams, and brokerages.
- Reduces manual effort and integrates multiple tools into one cohesive system.
Pricing: Paid only
Best for: Enterprises & pros
4.0/5 across review platforms
Pros & Cons
Pros
- Saves 3+ hours daily through AI automation
- Increases call quality by 30%+ with AI lead filtering and guidance
- Replaces multiple tools, saving $4K+ on services
- Provides 24/7 AI team for continuous lead engagement
- Enables quick creation of custom AI workflows
Cons
- The product heavily emphasizes AI and automation, which might lead to a steep learning curve for users less familiar with advanced technology.
- While Lofty claims significant savings and increased productivity, specific pricing models and detailed cost breakdowns are not readily available without requesting a demo.
- The focus on agentic AI and autonomous actions, while beneficial, might raise concerns for some users regarding the level of human oversight and control over critical real estate processes.
Ratings Across the Web
4(487 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Intelligent IDX WebsiteAI-Powered CRMMobile AppAI Automation (Agentic AI)Automated Marketing "Smart Plans"Lead Generation (Google PPC, Branding Ads, Direct Mail, Social Studio)Transaction ManagementCustom Team Roles & Lead Routing
Pricing Plans
Lofty Agent
Request Pricing
- IDX Website
- Fully Customizable
- AI-Powered CRM
- Contact/Lead Limit
- Email/Mass Email/Auto Email
- Text/Mass Text/Auto Text
- Mobile Apps
- Dynamic Lead Scoring
- Marketing Automation w/ Smart Plans
- Listing Tools
- Reporting
- Agent Subdomains
- Basic Dialer
- CMA Tool
- Social Studio Basic
- Customer Success Help Center
- Phone & Chat Support
- LIVE Webinar Onboarding
- LIVE Training Classes
Lofty Team
Request Pricing
- IDX Website
- Fully Customizable
- AI-Powered CRM
- Contact/Lead Limit
- Email/Mass Email/Auto Email
- Text/Mass Text/Auto Text
- Mobile Apps
- Dynamic Lead Scoring
- Marketing Automation w/ Smart Plans
- Listing Tools
- Reporting
- Agent Subdomains
- Advanced Lead Routing
- Team Management
- External Listing Widget
- Lofty AI Copilot
- Basic Dialer
- CMA Tool
- Social Studio Basic
- Customer Success Help Center
- Phone & Chat Support
- LIVE Webinar Onboarding
- LIVE Training Classes
- 1:1 Onboarding & Training
Lofty Broker
Request Pricing
- IDX Website
- Fully Customizable
- AI-Powered CRM
- Contact/Lead Limit
- Email/Mass Email/Auto Email
- Text/Mass Text/Auto Text
- Mobile Apps
- Dynamic Lead Scoring
- Marketing Automation w/ Smart Plans
- Listing Tools
- Reporting
- Agent Subdomains
- Advanced Lead Routing
- Team Management
- External Listing Widget
- Lofty AI Copilot
- Basic Dialer
- CMA Tool
- Social Studio Basic
- Single Sign-On
- White Label
- Customizable Org Structure
- Customer Success Help Center
- Phone & Chat Support
- LIVE Webinar Onboarding
- LIVE Training Classes
- 1:1 Onboarding & Training
- Dedicated Customer Success Rep
Lofty Enterprise
Request Pricing
- IDX Website
- Fully Customizable
- AI-Powered CRM
- Contact/Lead Limit
- Email/Mass Email/Auto Email
- Text/Mass Text/Auto Text
- Mobile Apps
- Dynamic Lead Scoring
- Marketing Automation w/ Smart Plans
- Listing Tools
- Reporting
- Agent Subdomains
- Advanced Lead Routing
- Team Management
- External Listing Widget
- Lofty AI Copilot
- Basic Dialer
- CMA Tool
- Social Studio Basic
- Single Sign-On
- White Label
- Customizable Org Structure
- Customer Success Help Center
- Phone & Chat Support
- LIVE Webinar Onboarding
- LIVE Training Classes
- 1:1 Onboarding & Training
- Dedicated Customer Success Rep
- 8+ Seats
About Lofty
By Toolradar Team·
Lofty is an award-winning, AI-powered platform designed for real estate professionals, including individual agents, teams, and brokerages. It aims to put business growth on auto-pilot by leveraging agentic AI to automate marketing programs, capture and convert leads, and streamline sales processes.
The platform integrates an intelligent IDX website, an AI-powered CRM specifically built for real estate, and a mobile app to keep users connected. Lofty's core strength lies in its AI agents that autonomously engage leads, book appointments, handle follow-ups, and create content, significantly reducing manual effort. It replaces disconnected tools and human-reliant processes with workflow-centric automation and output-driven performance.
Lofty helps agents generate their own leads, manage customer relationships, and simplify transactions. For teams, it optimizes performance with multi-channel communications, advanced lead routing, and customizable roles. Brokerages can accelerate profitable growth by boosting agent productivity and lowering operational costs, making it a comprehensive solution for various real estate business needs.
How we evaluate tools →Source: lofty.com
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Lofty FAQ
What is Lofty?
Lofty is an AI-powered platform designed for real estate professionals (agents, teams, and brokerages) to automate lead generation, marketing, CRM, and transaction management, ultimately aiming to accelerate business growth and streamline operations.
How much does Lofty cost?
The website does not explicitly state pricing details but offers a "Guaranteed lowest price on new subscriptions and add-ons" upon scheduling a demo, indicating it is a paid service.
Is Lofty free?
No, Lofty is not free. It is a paid service, and interested users are encouraged to request a demo to receive a personalized tour and pricing information.
Who is Lofty for?
Lofty is designed for individual real estate agents looking to automate marketing and convert leads, real estate teams aiming to streamline sales and maximize collaboration, and real estate brokerages seeking to accelerate profitable growth and boost agent productivity.
Source: lofty.com