Lofty
UnclaimedAutomate real estate lead generation, nurturing, and transactions with AI-powered efficiency.
Visit WebsiteTL;DR - Lofty
- AI-powered platform for real estate lead generation and conversion.
- Automates marketing, CRM, and transaction management for agents, teams, and brokerages.
- Reduces manual effort and integrates multiple tools into one cohesive system.
Pricing: Paid only
Best for: Enterprises & pros
4.0/5 across review platforms
What is Lofty?
Lofty is an award-winning, AI-powered platform designed for real estate professionals, including individual agents, teams, and brokerages. It aims to put business growth on auto-pilot by leveraging agentic AI to automate marketing programs, capture and convert leads, and streamline sales processes.
The platform integrates an intelligent IDX website, an AI-powered CRM specifically built for real estate, and a mobile app to keep users connected. Lofty's core strength lies in its AI agents that autonomously engage leads, book appointments, handle follow-ups, and create content, significantly reducing manual effort. It replaces disconnected tools and human-reliant processes with workflow-centric automation and output-driven performance.
Lofty helps agents generate their own leads, manage customer relationships, and simplify transactions. For teams, it optimizes performance with multi-channel communications, advanced lead routing, and customizable roles. Brokerages can accelerate profitable growth by boosting agent productivity and lowering operational costs, making it a comprehensive solution for various real estate business needs.
Available on: Web, iOS, Android
Pros & Cons
Pros
- Saves 3+ hours daily through AI automation
- Increases call quality by 30%+ with AI lead filtering and guidance
- Replaces multiple tools, saving $4K+ on services
- Provides 24/7 AI team for continuous lead engagement
- Enables quick creation of custom AI workflows
Cons
- The product heavily emphasizes AI and automation, which might lead to a steep learning curve for users less familiar with advanced technology.
- While Lofty claims significant savings and increased productivity, specific pricing models and detailed cost breakdowns are not readily available without requesting a demo.
- The focus on agentic AI and autonomous actions, while beneficial, might raise concerns for some users regarding the level of human oversight and control over critical real estate processes.
Ratings Across the Web
4(487 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Intelligent IDX WebsiteAI-Powered CRMMobile AppAI Automation (Agentic AI)Automated Marketing "Smart Plans"Lead Generation (Google PPC, Branding Ads, Direct Mail, Social Studio)Transaction ManagementCustom Team Roles & Lead Routing
Pricing Plans
Pricing checked Jul 26, 2026
Lofty Agent
Request Pricing
- IDX Website
- Fully Customizable
- AI-Powered CRM
- Contact/Lead Limit
- Email/Mass Email/Auto Email
- Text/Mass Text/Auto Text
- Mobile Apps
- Dynamic Lead Scoring
- Marketing Automation w/ Smart Plans
- Listing Tools
- Reporting
- Agent Subdomains
- Basic Dialer
- CMA Tool
- Social Studio Basic
- Customer Success Help Center
- Phone & Chat Support
- LIVE Webinar Onboarding
- LIVE Training Classes
Lofty Team
Request Pricing
- IDX Website
- Fully Customizable
- AI-Powered CRM
- Contact/Lead Limit
- Email/Mass Email/Auto Email
- Text/Mass Text/Auto Text
- Mobile Apps
- Dynamic Lead Scoring
- Marketing Automation w/ Smart Plans
- Listing Tools
- Reporting
- Agent Subdomains
- Advanced Lead Routing
- Team Management
- External Listing Widget
- Lofty AI Copilot
- Basic Dialer
- CMA Tool
- Social Studio Basic
- Customer Success Help Center
- Phone & Chat Support
- LIVE Webinar Onboarding
- LIVE Training Classes
- 1:1 Onboarding & Training
Lofty Broker
Request Pricing
- IDX Website
- Fully Customizable
- AI-Powered CRM
- Contact/Lead Limit
- Email/Mass Email/Auto Email
- Text/Mass Text/Auto Text
- Mobile Apps
- Dynamic Lead Scoring
- Marketing Automation w/ Smart Plans
- Listing Tools
- Reporting
- Agent Subdomains
- Advanced Lead Routing
- Team Management
- External Listing Widget
- Lofty AI Copilot
- Basic Dialer
- CMA Tool
- Social Studio Basic
- Single Sign-On
- White Label
- Customizable Org Structure
- Customer Success Help Center
- Phone & Chat Support
- LIVE Webinar Onboarding
- LIVE Training Classes
- 1:1 Onboarding & Training
- Dedicated Customer Success Rep
Lofty Enterprise
Request Pricing
- IDX Website
- Fully Customizable
- AI-Powered CRM
- Contact/Lead Limit
- Email/Mass Email/Auto Email
- Text/Mass Text/Auto Text
- Mobile Apps
- Dynamic Lead Scoring
- Marketing Automation w/ Smart Plans
- Listing Tools
- Reporting
- Agent Subdomains
- Advanced Lead Routing
- Team Management
- External Listing Widget
- Lofty AI Copilot
- Basic Dialer
- CMA Tool
- Social Studio Basic
- Single Sign-On
- White Label
- Customizable Org Structure
- Customer Success Help Center
- Phone & Chat Support
- LIVE Webinar Onboarding
- LIVE Training Classes
- 1:1 Onboarding & Training
- Dedicated Customer Success Rep
- 8+ Seats
Reviews
4.0/5
Across 487 verified user reviews on g2, capterra
Add your hands-on experience to help the next buyer.
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Lofty FAQ
How does Lofty help real estate agents with lead generation?
Lofty automates lead generation by leveraging agentic AI to capture and convert leads through marketing programs. It also provides an intelligent IDX website and AI agents that autonomously engage leads and book appointments, significantly reducing manual effort for agents.
Which teams would benefit most from using Lofty?
Real estate teams can optimize their performance with Lofty through multi-channel communications, advanced lead routing, and customizable roles. Brokerages can also accelerate profitable growth by boosting agent productivity and lowering operational costs.
How does Lofty compare to Follow Up Boss?
Lofty differentiates itself by replacing disconnected tools and human-reliant processes with workflow-centric automation and output-driven performance, leveraging AI agents to autonomously engage leads and handle follow-ups. It aims to put business growth on auto-pilot, whereas Follow Up Boss focuses on CRM and lead management.
What kind of trade-offs should users consider when adopting Lofty?
Users should consider that Lofty's heavy emphasis on AI and automation might present a steep learning curve for those less familiar with advanced technology. Additionally, the autonomous actions of its agentic AI may raise concerns for some regarding the level of human oversight required.
How is Lofty priced?
Lofty is a paid product and does not offer a permanently free tier. Specific pricing models and detailed cost breakdowns are not readily available without requesting a demo.
Can Lofty integrate with existing real estate workflows?
Lofty is designed to replace multiple disconnected tools and human-reliant processes with workflow-centric automation. It integrates an intelligent IDX website, an AI-powered CRM, and a mobile app to streamline sales processes and manage customer relationships.
How does Lofty's AI improve call quality for agents?
Lofty's AI improves call quality by over 30% through intelligent lead filtering and guidance. This allows agents to focus on more promising leads and have more productive conversations.
Source: lofty.com