Lofty

Name: Lofty
Brand: Lofty
Rating: 3.2 (543 reviews)

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Automate real estate lead generation, nurturing, and transactions with AI-powered efficiency.

Real Estate CRM Lead Generation AI Agents Workflow Automation

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3.2(543 across the web)

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Reviews onG2Trustpilot

543 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Saves 3+ hours daily through AI automation

Biggest con

The product heavily emphasizes AI and automation, which might lead to a steep learning curve for users less familiar with advanced technology.

TL;DR - Lofty

AI-powered platform for real estate lead generation and conversion.
Automates marketing, CRM, and transaction management for agents, teams, and brokerages.
Reduces manual effort and integrates multiple tools into one cohesive system.

Pricing: Paid only

Best for: Enterprises & pros

3.2/5 across review platforms

What is Lofty?

Editorial review

Lofty is an award-winning, AI-powered platform designed for real estate professionals, including individual agents, teams, and brokerages. It aims to put business growth on auto-pilot by leveraging agentic AI to automate marketing programs, capture and convert leads, and streamline sales processes. The platform integrates an intelligent IDX website, an AI-powered CRM specifically built for real estate, and a mobile app to keep users connected. Lofty's core strength lies in its AI agents that autonomously engage leads, book appointments, handle follow-ups, and create content, significantly reducing manual effort. It replaces disconnected tools and human-reliant processes with workflow-centric automation and output-driven performance. Lofty helps agents generate their own leads, manage customer relationships, and simplify transactions. For teams, it optimizes performance with multi-channel communications, advanced lead routing, and customizable roles. Brokerages can accelerate profitable growth by boosting agent productivity and lowering operational costs, making it a comprehensive solution for various real estate business needs.

Available on: Web, iOS, Android

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcelofty.com ↗

Pros & Cons

Pros

Saves 3+ hours daily through AI automation
Increases call quality by 30%+ with AI lead filtering and guidance
Replaces multiple tools, saving $4K+ on services
Provides 24/7 AI team for continuous lead engagement
Enables quick creation of custom AI workflows

Cons

The product heavily emphasizes AI and automation, which might lead to a steep learning curve for users less familiar with advanced technology.
While Lofty claims significant savings and increased productivity, specific pricing models and detailed cost breakdowns are not readily available without requesting a demo.
The focus on agentic AI and autonomous actions, while beneficial, might raise concerns for some users regarding the level of human oversight and control over critical real estate processes.

Ratings Across the Web

3.2(543 reviews)

Lofty holds an aggregate rating of 3.2 out of 5 from 543 reviews across G2 and Trustpilot, last checked September 17, 2026.

G2406 reviews

4.3/5

Trustpilot137 reviews

1.8/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Intelligent IDX WebsiteAI-Powered CRMMobile AppAI Automation (Agentic AI)Automated Marketing "Smart Plans"Lead Generation (Google PPC, Branding Ads, Direct Mail, Social Studio)Transaction ManagementCustom Team Roles & Lead Routing

Pricing Plans

Pricing checked Sep 15, 2026

Lofty Agent

Request Pricing

Everything in all plans.

Lofty Team

Request Pricing

Everything in all plans, plus:

Advanced Lead Routing
Team Management
External Listing Widget
Lofty AI Copilot
1:1 Onboarding & Training

Lofty Broker

Request Pricing

Everything in all plans, plus:

Advanced Lead Routing
Team Management
External Listing Widget
Lofty AI Copilot
Single Sign-On
White Label
Customizable Org Structure
1:1 Onboarding & Training

Lofty Enterprise

Request Pricing

Everything in all plans, plus:

Advanced Lead Routing
Team Management
External Listing Widget
Lofty AI Copilot
Single Sign-On
White Label
Customizable Org Structure
1:1 Onboarding & Training

Included in all plans

IDX Website
Fully Customizable
AI-Powered CRM
Contact/Lead Limit
Email/Mass Email/Auto Email
Text/Mass Text/Auto Text
Mobile Apps
Dynamic Lead Scoring

Calculate your cost View full pricing

Is Lofty worth the price?

70/100

Lofty's pricing structure, which requires requesting a quote for all tiers, makes it difficult to assess fairness directly against market rates.

However, the comprehensive feature sets across all tiers, especially the AI-powered CRM and extensive marketing automation, suggest a premium offering. It's likely best suited for established real estate professionals, teams, and brokers who prioritize an all-in-one, AI-driven solution and are prepared for a significant investment.

Hidden Costs & Gotchas

Enterprise tier has a minimum of 8 seats.

Advanced features might be add-ons.

Reviews

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3.2/5

Across 543 verified user reviews on G2, Trustpilot

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Best Lofty Alternatives

Top alternatives based on features, pricing, and user needs.

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BoomTownPaid

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4.6

kvCOREPaid

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Wise AgentPaid

The all-in-one CRM solution designed to help real estate agents generate leads, manage contacts, and close more deals.

4.2

Top ProducerPaid

All-in-one real estate software for lead generation, automation, and smart follow-up.

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Follow Up BossPaid

The Real Estate Team OS for managing leads, automating follow-up, and boosting sales.

4.6

Real GeeksPaid

The all-in-one growth software for ambitious real estate agents and teams.

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LionDeskPaid

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Lofty FAQ

How does Lofty help real estate agents with lead generation?

Lofty automates lead generation by leveraging agentic AI to capture and convert leads through marketing programs. It also provides an intelligent IDX website and AI agents that autonomously engage leads and book appointments, significantly reducing manual effort for agents.

Which teams would benefit most from using Lofty?

Real estate teams can optimize their performance with Lofty through multi-channel communications, advanced lead routing, and customizable roles. Brokerages can also accelerate profitable growth by boosting agent productivity and lowering operational costs.

How does Lofty compare to Follow Up Boss?

Lofty differentiates itself by replacing disconnected tools and human-reliant processes with workflow-centric automation and output-driven performance, leveraging AI agents to autonomously engage leads and handle follow-ups. It aims to put business growth on auto-pilot, whereas Follow Up Boss focuses on CRM and lead management.

What kind of trade-offs should users consider when adopting Lofty?

Users should consider that Lofty's heavy emphasis on AI and automation might present a steep learning curve for those less familiar with advanced technology. Additionally, the autonomous actions of its agentic AI may raise concerns for some regarding the level of human oversight required.

How is Lofty priced?

Lofty is a paid product and does not offer a permanently free tier. Specific pricing models and detailed cost breakdowns are not readily available without requesting a demo.

Can Lofty integrate with existing real estate workflows?

Lofty is designed to replace multiple disconnected tools and human-reliant processes with workflow-centric automation. It integrates an intelligent IDX website, an AI-powered CRM, and a mobile app to streamline sales processes and manage customer relationships.

How does Lofty's AI improve call quality for agents?

Lofty's AI improves call quality by over 30% through intelligent lead filtering and guidance. This allows agents to focus on more promising leads and have more productive conversations.

Source: lofty.com

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