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Lofty

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Automate real estate lead generation, nurturing, and transactions with AI-powered efficiency.

Paid plans only
Paid Real Estate CRM Lead Generation AI Agents Workflow Automation
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Reviews on G2 Trustpilot
543 reviews tracked

The Bottom Line

Price
Paid plans only. Compare plans

Key facts

  • AI-powered platform for real estate lead generation and conversion.
  • Automates marketing, CRM, and transaction management for agents, teams, and brokerages.
  • Reduces manual effort and integrates multiple tools into one cohesive system.

Pros

  • Saves 3+ hours daily through AI automation
  • Increases call quality by 30%+ with AI lead filtering and guidance
  • Replaces multiple tools, saving $4K+ on services
  • Provides 24/7 AI team for continuous lead engagement
  • Enables quick creation of custom AI workflows

Cons

  • The product heavily emphasizes AI and automation, which might lead to a steep learning curve for users less familiar with advanced technology.
  • While Lofty claims significant savings and increased productivity, specific pricing models and detailed cost breakdowns are not readily available without requesting a demo.
  • The focus on agentic AI and autonomous actions, while beneficial, might raise concerns for some users regarding the level of human oversight and control over critical real estate processes.

What is Lofty?

Lofty is an award-winning, AI-powered platform designed for real estate professionals, including individual agents, teams, and brokerages. It aims to put business growth on auto-pilot by leveraging agentic AI to automate marketing programs, capture and convert leads, and streamline sales processes. The platform integrates an intelligent IDX website, an AI-powered CRM specifically built for real estate, and a mobile app to keep users connected. Lofty's core strength lies in its AI agents that autonomously engage leads, book appointments, handle follow-ups, and create content, significantly reducing manual effort. It replaces disconnected tools and human-reliant processes with workflow-centric automation and output-driven performance. Lofty helps agents generate their own leads, manage customer relationships, and simplify transactions. For teams, it optimizes performance with multi-channel communications, advanced lead routing, and customizable roles. Brokerages can accelerate profitable growth by boosting agent productivity and lowering operational costs, making it a comprehensive solution for various real estate business needs.

Available on: Web, iOS, Android

Data compiled by Toolradar Pricing checked · How we evaluate
Source lofty.com

Ratings Across the Web

3.2 (543 reviews)

Lofty holds an aggregate rating of 3.2 out of 5 from 543 reviews across G2 and Trustpilot, last checked September 17, 2026.

G2 406 reviews
4.3/5
Trustpilot 137 reviews
1.8/5

Ratings aggregated from independent review platforms. Learn more

Key Features

  • Intelligent IDX Website
  • AI-Powered CRM
  • Mobile App
  • AI Automation (Agentic AI)
  • Automated Marketing "Smart Plans"
  • Lead Generation (Google PPC, Branding Ads, Direct Mail, Social Studio)
  • Transaction Management
  • Custom Team Roles & Lead Routing

Pricing Plans

Pricing checked Nov 1, 2026. Source: lofty.com/pricing, read Nov 1, 2026

Lofty plans and prices, checked November 2026
Plan Price Details
Lofty Agent

Request Pricing
Lofty Team

Request Pricing

  • Advanced Lead Routing
  • Team Management
  • External Listing Widget
+2 more
  • Lofty AI Copilot
  • 1:1 Onboarding & Training
Lofty Broker

Request Pricing

  • Advanced Lead Routing
  • Team Management
  • External Listing Widget
+6 more
  • Lofty AI Copilot
  • Single Sign-On
  • White Label
  • Customizable Org Structure
  • 1:1 Onboarding & Training
  • Dedicated Customer Success Rep
Lofty Enterprise

Request Pricing

  • Advanced Lead Routing
  • Team Management
  • External Listing Widget
+7 more
  • Lofty AI Copilot
  • Single Sign-On
  • White Label
  • Customizable Org Structure
  • 1:1 Onboarding & Training
  • Dedicated Customer Success Rep
  • 8+ Seats

Included in all plans

  • IDX Website
  • Fully Customizable
  • AI-Powered CRM
  • Contact/Lead Limit
  • Email/Mass Email/Auto Email
  • Text/Mass Text/Auto Text
  • Mobile Apps
  • Dynamic Lead Scoring
View full pricing

Is Lofty worth the price?

Good value

However, the comprehensive feature sets across all tiers, especially the AI-powered CRM and extensive marketing automation, suggest a premium offering.

It's likely best suited for established real estate professionals, teams, and brokers who prioritize an all-in-one, AI-driven solution and are prepared for a significant investment.

Hidden Costs & Gotchas

Enterprise tier has a minimum of 8 seats.

Full Lofty pricing: every plan, hidden costs and alternatives

Email me when Lofty changes its price

One email per change, found on the vendor's own pricing page. Unsubscribe any time.

Lofty by the numbers

Lofty compared with 24 Real Estate CRM tools on Toolradar, as of Nov 2026
Metric Lofty Peer median Position (1 is best)
Free plan No 4 of 24 have one n/a
Listed as an alternative to 7 tools 3 #8 of 24
User rating 3.2/5 (across the web, 543 ratings) 4.5/5 #18 of 18 tools with 20+ reviews

Listed as an alternative to: #8 on 2026-10-16 to #8 on 2026-11-02 (rank among 24 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All Real Estate CRM data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Lofty by the numbers”, Nov 2026.

Reviews

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3.2/5

Across 543 verified user reviews on G2, Trustpilot

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Best Lofty Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →
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3.6
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Follow Up Boss Paid

The Real Estate Team OS for managing leads, automating follow-up, and boosting sales.

4.6
Real Geeks logo
Real Geeks Paid

The all-in-one growth software for ambitious real estate agents and teams.

4.5
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LionDesk Paid

Simplify client management and nurture relationships for real estate agents to close more deals.

See all real estate CRM tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Lofty alternatives 7+ tools ranked, pricing + verdict per pick Lofty vs BoomTown Head-to-head: features, pricing, who wins Lofty vs kvCORE Head-to-head: features, pricing, who wins Lofty vs Wise Agent Head-to-head: features, pricing, who wins

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Lofty FAQ

How does Lofty help real estate agents with lead generation?

Lofty automates lead generation by leveraging agentic AI to capture and convert leads through marketing programs. It also provides an intelligent IDX website and AI agents that autonomously engage leads and book appointments, significantly reducing manual effort for agents.

Which teams would benefit most from using Lofty?

Real estate teams can optimize their performance with Lofty through multi-channel communications, advanced lead routing, and customizable roles. Brokerages can also accelerate profitable growth by boosting agent productivity and lowering operational costs.

How does Lofty compare to Follow Up Boss?

Lofty differentiates itself by replacing disconnected tools and human-reliant processes with workflow-centric automation and output-driven performance, leveraging AI agents to autonomously engage leads and handle follow-ups. It aims to put business growth on auto-pilot, whereas Follow Up Boss focuses on CRM and lead management.

What kind of trade-offs should users consider when adopting Lofty?

Users should consider that Lofty's heavy emphasis on AI and automation might present a steep learning curve for those less familiar with advanced technology. Additionally, the autonomous actions of its agentic AI may raise concerns for some regarding the level of human oversight required.

How is Lofty priced?

Lofty is a paid product and does not offer a permanently free tier. Specific pricing models and detailed cost breakdowns are not readily available without requesting a demo.

Can Lofty integrate with existing real estate workflows?

Lofty is designed to replace multiple disconnected tools and human-reliant processes with workflow-centric automation. It integrates an intelligent IDX website, an AI-powered CRM, and a mobile app to streamline sales processes and manage customer relationships.

How does Lofty's AI improve call quality for agents?

Lofty's AI improves call quality by over 30% through intelligent lead filtering and guidance. This allows agents to focus on more promising leads and have more productive conversations.

Source: lofty.com

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