Follow Up Boss vs Lofty: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Follow Up Boss and Lofty side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Follow Up Boss leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Follow Up Boss
The Real Estate Team OS for managing leads, automating follow-up, and boosting sales.
Best for you if:
- • You want simplified yet powerful system for lead management
Lofty
Automate real estate lead generation, nurturing, and transactions with AI-powered efficiency.
Best for you if:
- • You want saves 3+ hours daily through AI automation
| At a Glance | Follow Up Boss | Lofty |
|---|---|---|
Starts at | From $69/user/mo, billed monthly Grow plan | Not published |
Category | Real Estate CRM CRM | Real Estate CRM Lead Generation |
Rating | 4.6/5 G2 4.6 118 reviews | 3.2/5 G2 4.3 · Trustpilot 1.8 543 reviews |
Free plan | No | No |
Watch out for | FUB Calling is a paid add-on for some AI features. | Enterprise tier has a minimum of 8 seats. |
Choose Follow Up Boss or Lofty?
Choose Follow Up Boss if
- You want simplified yet powerful system for lead management
- You want excellent reporting capabilities
Choose Lofty if
- You want saves 3+ hours daily through AI automation
- You want increases call quality by 30%+ with AI lead filtering and guidance
In-Depth Analysis
Follow Up Boss
The Real Estate Team OS for managing leads, automating follow-up, and boosting sales.
Follow Up Boss offers a tiered pricing structure that can be expensive for smaller teams but provides good value for larger real estate operations.
Watch out
FUB Calling is a paid add-on for some AI features.
Strengths
- Pro: Simplified yet powerful system for lead management
- Pro: Excellent reporting capabilities
- Pro: Strong customer support and onboarding
- Pro: Continual innovation and API integrations
- Pro: Easy to use for agents, reducing complexity compared to other CRMs
Weaknesses
- Con: Calling feature is a paid add-on for the lowest tier plan
- Con: No free tier available
Key features
Lofty
Automate real estate lead generation, nurturing, and transactions with AI-powered efficiency.
However, the comprehensive feature sets across all tiers, especially the AI-powered CRM and extensive marketing automation, suggest a premium offering.
Watch out
Enterprise tier has a minimum of 8 seats.
Strengths
- Pro: Saves 3+ hours daily through AI automation
- Pro: Increases call quality by 30%+ with AI lead filtering and guidance
- Pro: Replaces multiple tools, saving $4K+ on services
- Pro: Provides 24/7 AI team for continuous lead engagement
- Pro: Enables quick creation of custom AI workflows
Weaknesses
- Con: The product heavily emphasizes AI and automation, which might lead to a steep learning curve for users less familiar with advanced technology.
- Con: While Lofty claims significant savings and increased productivity, specific pricing models and detailed cost breakdowns are not readily available without requesting a demo.
- Con: The focus on agentic AI and autonomous actions, while beneficial, might raise concerns for some users regarding the level of human oversight and control over critical real estate processes.
Key features
Plans and prices: Follow Up Boss vs Lofty
| Tool | Plans and prices | Source |
|---|---|---|
| Follow Up Boss |
| followupboss.com/pricing read Nov 2, 2026 |
| Lofty |
| lofty.com/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Follow Up Boss pricing and Lofty pricing.
Key Takeaways
Follow Up Boss
- Higher user rating: 4.6/5 vs 3.2/5
Lofty
- Choose if you want automate real estate lead generation, nurturing, and transactions with AI-powered efficiency
What the data shows
On the data below, Follow Up Boss leads on higher user rating. We do not name an overall winner for this pair.
- Follow Up Boss has the higher user rating (4.6/5 from 118 reviews for Follow Up Boss, 3.2/5 from 543 reviews for Lofty).
- Follow Up Boss starts at $69/user/mo, billed monthly; Lofty has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Follow Up Boss and Lofty compare in 2026?
On the data below, Follow Up Boss leads on higher user rating. We do not name an overall winner for this pair. Follow Up Boss has the higher user rating (4.6/5 from 118 reviews for Follow Up Boss, 3.2/5 from 543 reviews for Lofty). Follow Up Boss starts at $69/user/mo, billed monthly; Lofty has no public paid plan price on file.
What are Follow Up Boss and Lofty used for?
Follow Up Boss: The Real Estate Team OS for managing leads, automating follow-up, and boosting sales. Lofty: Automate real estate lead generation, nurturing, and transactions with AI-powered efficiency.
What does Follow Up Boss cost vs Lofty?
Follow Up Boss's cheapest paid plan is Grow at $69/user/mo, billed monthly. Lofty has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.
What's the main difference between Follow Up Boss and Lofty?
Follow Up Boss's main strength: simplified yet powerful system for lead management. Lofty's main strength: saves 3+ hours daily through AI automation.