Follow Up Boss Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is Follow Up Boss worth the price?

75/10

Follow Up Boss offers a tiered pricing structure that can be expensive for smaller teams but provides good value for larger real estate operations.

The 'Grow' tier at $69/month/per user is on the higher side for individual agents or very small teams, especially considering some AI features rely on a paid add-on. However, the 'Pro' tier at $499/month for 10 users ($49.90/user) and 'Platform' at $1000/month for 30 users ($33.33/user) offer significantly better per-user value with comprehensive features.

This pricing is best for established real estate teams and brokerages looking for a robust CRM and lead management system.

Pricing Plans

Free Trial

Grow

$69/month/per user

Connect any lead source and website
Customize lead distribution
Organize leads with Smart Lists
Automate follow up with Action Plans
Call, text and email directly from FUB
Sync your calendar & email
Report on agent & lead source performance
Mobile app
AI features are included (some use data from FUB Calling, a paid add-on)

Pro

$499/month/includes 10 users

Everything in Grow, plus:
Unlimited calling & texting for all users
Team inboxes
Call reporting
Enhanced support & training
Personalized onboarding
AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization

Platform

$1000/month/includes 30 users

Everything in Pro, plus:
Teams within teams
Enhanced onboarding
Dedicated Success Manager
Priority support
AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization

Grow (Annual)

$58/month/per user

Connect any lead source and website
Customize lead distribution
Organize leads with Smart Lists
Automate follow up with Action Plans
Call, text and email directly from FUB
Sync your calendar & email
Report on agent & lead source performance
Mobile app
AI features are included (some use data from FUB Calling, a paid add-on)

Pro (Annual)

$416/month/includes 10 users

Everything in Grow, plus:
Unlimited calling & texting for all users
Team inboxes
Call reporting
Enhanced support & training
Personalized onboarding
AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization

Platform (Annual)

$833/month/includes 30 users

Everything in Pro, plus:
Teams within teams
Enhanced onboarding
Dedicated Success Manager
Priority support
AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization

Calculate your cost View full pricing

Hidden Costs & Gotchas

FUB Calling is a paid add-on for some AI features.

Grow tier is expensive for single users.

Annual plans require upfront payment for discounts.

Which Plan Do You Need?

Established real estate teams

Brokerages with multiple agents

High-volume lead management

How Follow Up Boss Compares to Competitors

Compared to competitors like LionDesk, which starts around $25/month, or kvCORE, which often has higher base fees and per-user costs, Follow Up Boss's 'Grow' tier is more expensive. However, its 'Pro' and 'Platform' tiers offer more comprehensive features and better per-user value than many CRMs when scaling to 10+ users, making it competitive for larger teams seeking advanced automation and support.

Follow Up Boss Pricing FAQ

How much does Follow Up Boss cost?

Follow Up Boss starts at $27.77/month on the Platform (Annual) plan. It offers 6 paid tiers ranging from $27.77/month up to $27.77/month.

Does Follow Up Boss have a free plan?

Follow Up Boss does not offer a permanent free plan. However, a free trial is available.

Does Follow Up Boss offer a free trial?

Yes, Follow Up Boss offers a free trial. No credit card is typically required to start the trial, though this may vary.

What is the cheapest Follow Up Boss paid plan?

The cheapest paid plan for Follow Up Boss is "Platform (Annual)" at $27.77/month. Key features include: Everything in Pro, plus:, Teams within teams, Enhanced onboarding.