Top Producer Pricing 2026
Plans, hidden costs, and cheaper alternatives compared
Is Top Producer worth the price?
Top Producer's pricing is on the expensive side, especially for individual agents.
The 'Pro' tier at $179/month per user is high, and adding leads or farming pushes it to $479-$599/month, which is significantly more than many competitors. It's best for established real estate teams or agents who prioritize an all-in-one solution and have a substantial budget for lead generation and CRM.
Pricing Plans
Pro
$179 per user/month
- Market Snapshot: Branded reports w/ MLS data
- Automated SMS/email lead response
- Built-in transaction management
- MLS integration with 320+ boards
Pro + Leads
$479* starting from, per month
- Everything in Pro + Social Connect
- Steady stream of exclusive leads
- Automated multi-touch lead response
- Affordable leads in your target market
Pro + Farming
$599* starting from, per month
- Everything in Pro + Smart Targeting
- Dominate your farm area
- Automated multi-channel marketing
- Build your listing pipeline
Pro Teams 5
$399 up to 5 users/month
- Everything in Pro
- Additional team functionality
- Shared access to contacts
- Option to add Farming & Leads
Pro Teams 10
$699 for up to 10 users/month
- Everything in Pro
- Additional team functionality
- Shared access to contacts
- Option to add Farming & Leads
Pro Teams 25
$1199 for up to 25 users/month
- Everything in Pro
- Additional team functionality
- Shared access to contacts
- Option to add Farming & Leads
Pro (Organize your business)
$98 per user/month
- Automated SMS/email lead response
- Built-in transaction management
- MLS integration with 320+ boards
- Market Snapshot: Branded reports w/ MLS data
Pro + Smart Targeting
Contact Us to get your quote
- Everything in Pro
- Predictive farming insights
- Automated multi-channel marketing campaign
- Build your listing pipeline
Pro Teams
$299 for up to 5 users
- Everything in Pro
- Additional team functionality
- Shared access to contacts
- Communications & calendars
Top Producer Website
$35 per user/month
FiveStreet
$25 per user/month
Hidden Costs & Gotchas
Lead/Farming tiers are 'starting from' prices
Per-user pricing for 'Pro' tier adds up
Separate costs for Website and FiveStreet
Team tiers have user limits, not per-user
Which Plan Do You Need?
Established real estate teams
Agents needing all-in-one CRM
Those with large marketing budgets
How Top Producer Compares to Competitors
Compared to platforms like Follow Up Boss (starting around $50/user/month) or LionDesk (starting around $25/month), Top Producer's 'Pro' tier at $179/user/month is considerably more expensive for core CRM functionality. While it offers lead generation, the 'Pro + Leads' at $479/month is also higher than many dedicated lead generation services combined with a more affordable CRM.
Top Producer Pricing FAQ
How much does Top Producer cost?
Top Producer starts at $25/user/month on the FiveStreet plan. It offers 10 paid tiers ranging from $25/user/month up to $25/user/month.
Does Top Producer have a free plan?
Top Producer does not offer a permanent free plan. Paid plans are required from day one.
What is the cheapest Top Producer paid plan?
The cheapest paid plan for Top Producer is "FiveStreet" at $25/user/month.
Is there a cheaper alternative to Top Producer?
Yes. Popular alternatives to Top Producer include Zurple, BoldLeads. Free alternatives include BoldLeads. Compare them side-by-side on Toolradar.
How much does Top Producer cost for a team of 10?
For a team of 10 users on the FiveStreet plan, Top Producer costs about $250/month, or $3,000/year. Larger teams may qualify for volume discounts on annual billing.
Cheaper alternatives to Top Producer
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
