10 Best Real Estate CRM Tools in 2026

Zillow is a comprehensive online real estate marketplace that helps users find homes for sale, apartments for rent, and provides tools for understanding home values and mortgage options. It offers extensive listings across numerous cities and states, allowing users to browse properties, save searches, and receive recommendations based on their activity. Beyond property search, Zillow also provides a financing guide with articles on mortgages, personal finance, and homeownership, and offers pre-qualification services through Zillow Home Loans. For real estate professionals, Zillow offers a suite of tools designed to grow their business. This includes Zillow Pro for exclusive insights, lead engagement, and profile customization, as well as Showcase for enhanced listing visuals. Agents can also access market insights, research reports, and training resources to better serve their clients and stay informed about industry trends. The platform aims to connect buyers and sellers and provide agents with the resources needed to manage their client journey effectively.

Real Geeks provides an all-in-one platform designed for real estate agents and small teams to generate leads, manage client relationships, and streamline operations. It combines a personalized, SEO-optimized IDX website with a powerful CRM, lead generation tools, and marketing automation to help real estate professionals grow their business. The platform is built to help agents own their brand and leads, track client activity, and automate follow-ups. It aims to maximize agents' natural talent by providing systems that support lead conversion and business scaling, allowing them to focus on client interactions and closing deals rather than system management. Real Geeks offers ongoing training, support, and resources to ensure users can effectively leverage the technology.

Top Producer is a comprehensive business management platform designed for real estate agents to streamline operations, enhance client relationships, and grow their business. It combines a powerful CRM with MLS integration, advanced lead generation tools, marketing automation, and AI-powered assistance. The platform helps agents maximize productivity through centralized business management tools, third-party integrations, and an AI-powered assistant for writing emails and texts. It offers smart follow-up technology to increase lead conversion and generate repeat business, along with cutting-edge lead generation and automated nurture campaigns. Top Producer also includes features like transaction management, MLS market reports, dynamic workflows, and social insights to provide a 360-degree view of contacts and properties. Top Producer is ideal for new agents, seasoned veterans, and growing teams looking to manage their client database, automate marketing, and effectively follow up with leads and clients. It aims to simplify daily tasks and build long-term repeat and referral business through reliable, cutting-edge, and easy-to-use technology.

BoomTown provides a comprehensive suite of tools and services designed for real estate professionals to generate leads, manage client relationships, and grow their business. It offers flexible packages that scale with business needs, from individual agents to large teams and enterprises. The platform integrates IDX websites, an intelligent CRM, and lead management services to streamline operations and maximize conversion opportunities. A core offering is 'Success Assurance,' which leverages a team of Lead Concierges to monitor lead behavior, qualify leads 24/7, and engage them with appropriate messages. This service aims to offload the heavy lifting of lead nurturing, allowing agents to focus on active buyers and sellers. BoomTown is trusted by real estate agents, brokers, and lenders to build consistent pipelines and improve efficiency through technology.

Propertybase offers two distinct solutions for the real estate industry, both now part of Lone Wolf. Propertybase CRM, built on the Salesforce platform, is designed for real estate agents and enterprises to streamline operations and enhance client relationships. It provides a robust system for managing leads, contacts, and deals, leveraging the power of Salesforce for comprehensive customer relationship management. The second solution, Front Office (formerly Propertybase Go), is an all-in-one platform focused on establishing a professional web presence for brokers and agents. It aims to attract audiences, convert leads, and optimize digital strategies, likely including website building, lead capture tools, and marketing functionalities. Together, these tools provide a comprehensive suite for real estate professionals to manage their business from client relations to online marketing.

Dotloop is a complete real estate transaction management software designed for agents, teams, and brokerages. It acts as a virtual real estate assistant, empowering users with tools for document editing, secure eSignatures, compliance, and collaboration. The platform integrates various aspects of a real estate deal, from initial offers to closing, providing real-time visibility and simplifying complex workflows. Dotloop helps real estate professionals manage documents, communicate with clients and service providers, and ensure compliance throughout the transaction lifecycle. It offers features like robust document editing, MLS and association form feeds, audit trails, and mobile access. For teams and brokerages, it provides enhanced visibility into transactions, simplifies compliance, and offers custom task and document templates to improve efficiency and consistency.

Wise Agent is a comprehensive all-in-one CRM software specifically designed for real estate professionals. It helps agents streamline their business operations by offering tools for lead generation, contact management, transaction management, and team collaboration. The platform aims to simplify the sales process, improve client communication, and provide valuable insights into business performance. The software is built to be user-friendly, catering to agents regardless of their tech expertise, and offers extensive customer support. It integrates with various popular business tools to create a seamless workflow and automates tasks for greater efficiency. Wise Agent helps real estate agents identify and target potential customers, provide valuable real estate content to buyers and sellers, and manage their entire transaction process from contract to close, ultimately leading to increased sales and revenue. It also includes mobile access for managing business on the go and reporting tools for data-driven decisions. Wise Agent is ideal for individual real estate agents, teams, and brokerages looking for an affordable, integrated solution to manage their client relationships, marketing efforts, and daily operations. It emphasizes building meaningful relationships with clients through personalized communication and efficient follow-up, aiming to convert conversations into opportunities and ultimately into transactions.

AppFolio is a comprehensive real estate performance management platform designed to help property managers and investors optimize their operations, enhance resident and client experiences, and drive new revenue streams. It moves beyond basic property management software by integrating AI-native capabilities and unified data across property and investment management. The platform caters to various real estate portfolios, including multifamily, single-family, student housing, affordable housing, community associations, commercial properties, and investment management. It aims to streamline workflows, automate tasks, and provide actionable insights, allowing teams to focus on strategic initiatives and customer satisfaction rather than manual busywork. AppFolio offers a single, cohesive interface for managing an entire portfolio, supporting operations from anywhere and integrating with other proptech solutions. AppFolio is ideal for real estate operators looking to scale their businesses, standardize processes, and gain deeper insights into their portfolio's performance. It's built for businesses of all sizes, from those managing 50 units to large enterprises, offering flexible plans that can be customized with value-added services.

Buildium is a comprehensive, cloud-based property management software designed for property managers and real estate professionals. It centralizes day-to-day operations, offering tools for accounting, rent collection, leasing, maintenance, and communication. The platform aims to save time and money by automating routine tasks, improving efficiency, and providing insights for informed decision-making across various property types, including residential, community associations, commercial, and student housing. The software includes purpose-built accounting features with guided workflows, automatic bank reconciliation, and 1099 e-filing. It automates rent and bill payments via ACH and credit card, and offers online leasing with listing syndication, tenant screening, and digital lease management. Buildium also provides maintenance and operations management with 24/7 status tracking, recurring task scheduling, and integrated bill management. Its mobile apps enhance communication with residents and owners, offering self-service options. Recently, Buildium introduced Lumina AI, an intelligent automation suite that further streamlines tasks like financial operations, communications, maintenance insights, and leasing workflows, aiming to reduce manual effort and improve accuracy.

AppFolio Property Manager is a comprehensive property management software designed to streamline operations and drive performance for various real estate portfolios, including single-family, multifamily, student housing, affordable housing, community associations, commercial, and investment management. It consolidates multiple systems into a single platform, leveraging native agentic AI to automate routine tasks and enhance efficiency. The platform offers a unified experience for communication, accounting, maintenance, staffing, workflow automation, and marketing & leasing. It aims to reduce errors, improve decision-making, and free up property management teams to focus on building relationships and strategic growth rather than administrative busywork. AppFolio Property Manager is suitable for businesses of all sizes, from out-of-the-box solutions for small operations to configurable and enterprise-level solutions for large portfolios with complex needs. By integrating AI into core functions like maintenance and workflow automation, AppFolio helps property managers optimize their processes, reduce vacancies, increase resident satisfaction, and ultimately maximize profitability and property value. It provides tools for end-to-end management, from prospect engagement to resident retention and financial reporting.