What is the best real estate crm software in 2026?

Based on user reviews and our editorial analysis, Zillow is currently the top-rated real estate crm software with a score of 81/100. Other popular options include Real Geeks, Top Producer, BoomTown.

Are there free real estate crm tools?

Most real estate crm tools require payment, but many offer free trials. Check individual tool pages for current pricing and trial options.

How do I choose the right real estate crm software?

Consider your specific needs, team size, and budget. Look at user reviews, compare features, and take advantage of free trials when available. Our comparison tools can help you evaluate multiple options side by side.

Real Estate CRM Software

24 products available

CRM for real estate agents

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Zillow

Find homes, apartments, mortgages, and home values, and empower real estate professionals.

freemium

Real Geeks

The all-in-one growth software for ambitious real estate agents and teams.

paid

Top Producer

All-in-one real estate software for lead generation, automation, and smart follow-up.

paid

BoomTown

All-in-one real estate marketing software with lead generation, CRM, and lead management services.

paid

Propertybase

Salesforce-powered solutions for real estate professionals to manage clients and online presence.

paid

Dotloop

Streamline real estate transactions from offer to close with a single, comprehensive platform.

paid

Wise Agent

The all-in-one CRM solution designed to help real estate agents generate leads, manage contacts, and close more deals.

paid

AppFolio

Move beyond traditional property management software with a unified real estate performance platform.

paid

Buildium

All-in-one property management software for streamlining operations and maximizing revenue.

paid

AppFolio Property Manager

The unified platform for real estate performance management, powered by agentic AI.

paid

Propertyware

Powerful, customizable, and open platform for single-family rental property management.

paid

RealPage

Comprehensive property management software powered by AI for multifamily properties.

paid

Avail

freemium

RentRedi

All-in-one rental property management software for landlords to collect rent, manage repairs, and keep tenants happy.

paid

Rentec Direct

Cloud-based property management software for landlords and property managers.

paid

LionDesk

Simplify client management and nurture relationships for real estate agents to close more deals.

paid

Yardi Voyager

Integrated real estate software for comprehensive property and investment management.

paid

ShowingTime

Streamline real estate showings, offers, and market insights for agents, brokers, and MLSs.

paid

SkySlope

The AI-first platform for real estate transaction management, compliance, and back-office operations.

paid

Follow Up Boss

The Real Estate Team OS for managing leads, automating follow-up, and boosting sales.

paid

kvCORE

Intelligent tools to convert leads, boost productivity, and drive measurable growth for real estate.

paid

Chime CRM

AI-powered platform for real estate professionals to automate marketing, lead conversion, and sales.

paid

Placester

The AI website platform for real estate agents, teams, and brokers to grow their business.

paid

Lofty

Automate real estate lead generation, nurturing, and transactions with AI-powered efficiency.

paid

Popular Real Estate CRM Comparisons

ZillowvsReal Geeks ZillowvsTop Producer Real GeeksvsTop Producer Real GeeksvsBoomTown Top ProducervsBoomTown Top ProducervsPropertybase BoomTownvsPropertybase BoomTownvsDotloop PropertybasevsDotloop PropertybasevsWise Agent DotloopvsWise Agent DotloopvsAppFolio

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What is Real Estate CRM Software?

Real Estate CRM software helps businesses and individuals streamline their workflows by providing specialized tools designed for real estate crm-related tasks. These solutions range from simple, free tools to comprehensive enterprise platforms, each offering different capabilities to match various needs and budgets. Whether you're a solo entrepreneur or managing a large team, the right real estate crm tool can significantly improve your productivity and results.

Key Features to Look For

Intuitive user interface that minimizes the learning curve
Integration capabilities with popular tools and platforms
Collaboration features for team-based workflows
Analytics and reporting to track performance
Mobile accessibility for working on the go
Customization options to fit your specific needs
Reliable customer support and documentation

Benefits of Real Estate CRM Software

Save time by automating repetitive tasks
Improve accuracy and reduce human errors
Enhance team collaboration and communication
Gain insights through data-driven analytics
Scale your operations without proportional cost increases
Stay competitive with modern, efficient workflows

How to Choose the Right Real Estate CRM Software

When choosing real estate crm software, start by clearly defining your requirements. Consider your team size, budget constraints, and must-have features. Look for tools that offer free trials so you can test the interface and functionality before committing. Pay attention to integration options with your existing tech stack, and don't overlook the importance of good customer support. Reading user reviews on platforms like Toolradar can provide valuable insights from people who've actually used these tools in real-world scenarios.

Frequently Asked Questions About Real Estate CRM Software

Based on user reviews and our editorial analysis, Zillow is currently the top-rated real estate crm software. However, the "best" choice depends on your specific needs, budget, and use case. We recommend comparing multiple options using our detailed reviews and comparison tools.

This guide was last updated in February 2026. We regularly review and update our recommendations to ensure accuracy.