BoomTown vs Follow Up Boss: Which is Better in 2026?
Choosing between BoomTown and Follow Up Boss comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: BoomTown is our overall Real Estate CRM pick. Pick Follow Up Boss if you need its specific feature set.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
BoomTown
All-in-one real estate marketing software with lead generation, CRM, and lead management services.
Best for you if:
- • You want comprehensive suite of tools for real estate professionals
Follow Up Boss
The Real Estate Team OS for managing leads, automating follow-up, and boosting sales.
Best for you if:
- • You want simplified yet powerful system for lead management
| At a Glance | Follow Up Boss | |
|---|---|---|
Starts at | Custom | $58/mo Grow (Annual) |
Category | Real Estate CRM Lead Generation | Real Estate CRM CRM |
Rating | 4.6/5 G2 4.7 · Capterra 4.5 827 reviews | 4.6/5 G2 4.6 118 reviews |
Free plan | No | No |
Watch out for | Add-on features not in base plans | FUB Calling is a paid add-on for some AI features. |
Choose BoomTown or Follow Up Boss?
Choose BoomTown if
- You want comprehensive suite of tools for real estate professionals
- You want includes human-powered lead qualification and nurturing (Success Assurance)
Choose Follow Up Boss if
- You want simplified yet powerful system for lead management
- You want excellent reporting capabilities
In-Depth Analysis
BoomTown
All-in-one real estate marketing software with lead generation, CRM, and lead management services.
Watch out
Add-on features not in base plans
Strengths
- Pro: Comprehensive suite of tools for real estate professionals
- Pro: Includes human-powered lead qualification and nurturing (Success Assurance)
- Pro: Scalable packages to fit different business sizes
- Pro: Integrates lead generation, CRM, and websites
- Pro: Mobile app for on-the-go lead management
Weaknesses
- Con: No free option available
- Con: Requires a demo to understand full pricing and features for specific needs
- Con: May have a learning curve due to extensive features
Key features
Follow Up Boss
The Real Estate Team OS for managing leads, automating follow-up, and boosting sales.
Follow Up Boss offers a tiered pricing structure that can be expensive for smaller teams but provides good value for larger real estate operations.
Watch out
FUB Calling is a paid add-on for some AI features.
Strengths
- Pro: Simplified yet powerful system for lead management
- Pro: Excellent reporting capabilities
- Pro: Strong customer support and onboarding
- Pro: Continual innovation and API integrations
- Pro: Easy to use for agents, reducing complexity compared to other CRMs
Weaknesses
- Con: Calling feature is a paid add-on for the lowest tier plan
- Con: No free tier available
Key features
Pricing: BoomTown vs Follow Up Boss
| Plan | BoomTown | Follow Up Boss |
|---|---|---|
| Tier 1 | Contact us Launch | $69/month/per user Grow |
| Tier 2 | Contact us Core | $499/month/includes 10 users Pro |
| Tier 3 | Contact us Grow | $1000/month/includes 30 users Platform |
| Tier 4 | Contact us Advance | $58/month/per user Grow (Annual) |
| Tier 5 | N/A | $416/month/includes 10 users Pro (Annual) |
| Tier 6 | N/A | $833/month/includes 30 users Platform (Annual) |
Pricing verified from each vendor's public pricing page. Compare in detail on BoomTown pricing and Follow Up Boss pricing.
Key Takeaways
BoomTown
- Larger review base (827 reviews)
- Our pick for this comparison
Follow Up Boss
- Choose if you want the Real Estate Team OS for managing leads, automating follow-up, and boosting sales
The Bottom Line
BoomTown is our overall Real Estate CRM pick.
Frequently Asked Questions
Is BoomTown or Follow Up Boss better in 2026?
BoomTown is our overall Real Estate CRM pick. Pick BoomTown for real estate CRM workflows (main strength: comprehensive suite of tools for real estate professionals). Pick Follow Up Boss for real estate CRM workflows (main strength: simplified yet powerful system for lead management).
What are BoomTown and Follow Up Boss used for?
BoomTown: All-in-one real estate marketing software with lead generation, CRM, and lead management services. Follow Up Boss: The Real Estate Team OS for managing leads, automating follow-up, and boosting sales.
What does BoomTown cost vs Follow Up Boss?
BoomTown pricing is on their site. Follow Up Boss's paid plans start at $58/mo (Grow (Annual)).
What's the main difference between BoomTown and Follow Up Boss?
BoomTown's main strength: comprehensive suite of tools for real estate professionals. Follow Up Boss's main strength: simplified yet powerful system for lead management.