BoomTown vs Follow Up Boss: Which is Better in 2026?
Choosing between BoomTown and Follow Up Boss comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: BoomTown is our overall pick for real estate CRM workflows. Pick Follow Up Boss if you need its specific feature set.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
BoomTown
All-in-one real estate marketing software with lead generation, CRM, and lead management services.
Best for you if:
- • Provides expert lead generation and IDX websites for real estate.
- • Features an intelligent CRM and lead management services.
Follow Up Boss
The Real Estate Team OS for managing leads, automating follow-up, and boosting sales.
Best for you if:
- • Real estate CRM for lead management and follow-up automation.
- • Integrates calling, texting, and email for unified communication.
| At a Glance |  Follow Up Boss | |
|---|---|---|
Starts at | Contact us/moLaunch | $69/month/per user/moGrow |
Best For | Real Estate CRM | Real Estate CRM |
Rating | - | - |
Choose BoomTown or Follow Up Boss?
Choose BoomTown if
All-in-one real estate marketing software with lead generation, CRM, and lead management services.
- Comprehensive suite of tools for real estate professionals
- Includes human-powered lead qualification and nurturing (Success Assurance)
- Scalable packages to fit different business sizes
Choose Follow Up Boss if
The Real Estate Team OS for managing leads, automating follow-up, and boosting sales.
- Simplified yet powerful system for lead management
- Excellent reporting capabilities
- Strong customer support and onboarding
| Feature | BoomTown | Follow Up Boss |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.6/5 826 reviews | ★4.6/5 170 reviews |
| Categories | Real Estate CRMLead Generation | Real Estate CRMCRM |
In-Depth Analysis
BoomTown
All-in-one real estate marketing software with lead generation, CRM, and lead management services.
Strengths
- +Comprehensive suite of tools for real estate professionals
- +Includes human-powered lead qualification and nurturing (Success Assurance)
- +Scalable packages to fit different business sizes
- +Integrates lead generation, CRM, and websites
- +Mobile app for on-the-go lead management
Weaknesses
- -No free option available
- -Requires a demo to understand full pricing and features for specific needs
- -May have a learning curve due to extensive features
Key features
Follow Up Boss
The Real Estate Team OS for managing leads, automating follow-up, and boosting sales.
Strengths
- +Simplified yet powerful system for lead management
- +Excellent reporting capabilities
- +Strong customer support and onboarding
- +Continual innovation and API integrations
- +Easy to use for agents, reducing complexity compared to other CRMs
Weaknesses
- -Calling feature is a paid add-on for the lowest tier plan
- -No free tier available
Key features
Pricing: BoomTown vs Follow Up Boss
| Plan | BoomTown | Follow Up Boss |
|---|---|---|
| Tier 1 | Contact us Launch | $69/month/per user Grow |
| Tier 2 | Contact us Core | $499/month/includes 10 users Pro |
| Tier 3 | Contact us Grow | $1000/month/includes 30 users Platform |
| Tier 4 | Contact us Advance | $58/month/per user Grow (Annual) |
| Tier 5 | N/A | $416/month/includes 10 users Pro (Annual) |
| Tier 6 | N/A | $833/month/includes 30 users Platform (Annual) |
Pricing verified from each vendor's public pricing page. Compare in detail on BoomTown pricing and Follow Up Boss pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: BoomTown
Want the highest-rated option?
Neither has user reviews yet.
Go with: BoomTown
Value user reviews?
Neither has user reviews yet.
Go with: BoomTown
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are real estate crm tools. Compare their specific features to decide.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
BoomTown
- Larger review base (826 reviews)
- Our pick for this comparison
Follow Up Boss
- Choose if you want the Real Estate Team OS for managing leads, automating follow-up, and boosting sales
The Bottom Line
BoomTown is our pick.
Frequently Asked Questions
Is BoomTown or Follow Up Boss better?
BoomTown is rated in our evaluation. Both are paid.
What are BoomTown and Follow Up Boss used for?
BoomTown: All-in-one real estate marketing software with lead generation, CRM, and lead management services.. Follow Up Boss: The Real Estate Team OS for managing leads, automating follow-up, and boosting sales..
What does BoomTown cost vs Follow Up Boss?
BoomTown is a paid tool. Follow Up Boss is a paid tool. Visit their websites for detailed pricing.