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Zurple

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Automated, intelligent client generation and nurturing for real estate agents.

Real Estate CRMLead GenerationMarketing AutomationSales Engagement
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Reviews onG2Capterra
85 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Provides exclusive leads not shared with competitors.

Biggest con

Pricing information is not publicly available and requires a consultation.

TL;DR - Zurple

  • Generates exclusive, ready-to-engage real estate leads.
  • Automates personalized, behavior-driven lead nurturing via email and SMS.
  • Manages lead pipeline by identifying and prioritizing hot leads for agents.
Pricing: Paid only
Best for: Enterprises & pros
3.7/5 across review platforms

What is Zurple?

Editorial review
Zurple is a comprehensive platform designed for real estate agents to automate lead generation, intelligent lead nurturing, and pipeline management. It aims to streamline the process of converting leads into clients by handling the initial engagement and identification of hot leads. The platform provides exclusive, ready-to-engage leads in an agent's target markets, ensuring they are not shared with competitors. It then employs behavior-driven automation to send personalized email and SMS messages, keeping agents connected with their leads. Zurple also includes automated pipeline management, which analyzes lead behavior to identify those most likely to buy or sell soon, alerting the agent to these high-priority opportunities. Zurple is ideal for real estate agents who want to scale their business, reduce the time spent on manual lead nurturing, and focus on active client relationships. It helps overcome challenges like inconsistent lead generation and the difficulty of maintaining personalized engagement with a large lead database, ultimately aiming to increase commission income.

Available on: Web

how we evaluateSourcezurple.com ↗

Pros & Cons

Pros

  • Provides exclusive leads not shared with competitors.
  • Significantly reduces manual lead nurturing efforts through automation.
  • Identifies and prioritizes hot leads, allowing agents to focus on high-potential opportunities.
  • Offers deep insights into lead preferences and behavior.
  • Can integrate with leads from other sources like Zillow and Realtor.com.

Cons

  • Pricing information is not publicly available and requires a consultation.
  • Relies on automated messaging, which may require careful monitoring to maintain a personal touch.
  • Effectiveness is dependent on the quality of leads generated in specific markets.

Ratings Across the Web

3.7(85 reviews)
G256 reviews
3.8/5
Capterra29 reviews
3.6/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Exclusive lead generation in target marketsAutomated, behavior-driven lead nurturing (email & SMS)Personalized messaging based on lead behaviorAutomated pipeline management and lead prioritizationBranded IDX website with MLS listings and community dataDigital advertising management by expertsLead activity tracking and insights (search behavior, preferred properties)New listing alerts and market updates for leads

Pricing Plans

Pricing checked May 30, 2026

Zurple

Contact us

  • Exclusive Leads in Your Market
  • Intelligent Lead Nurturing
  • Automated Pipeline Management
Calculate your costView full pricing

Reviews

3.7/5

Across 85 verified user reviews on G2, Capterra

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Best Zurple Alternatives

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Real GeeksPaid

The all-in-one growth software for ambitious real estate agents and teams.

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Top ProducerPaid

All-in-one real estate software for lead generation, automation, and smart follow-up.

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Chime CRM logo
Chime CRMPaid

AI-powered platform for real estate professionals to automate marketing, lead conversion, and sales.

See all Real Estate CRM tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Zurple FAQ

How does Zurple ensure the leads provided are exclusive and not shared with other agents?

Zurple's team of digital advertising experts generates leads in your specified target markets. These leads are delivered exclusively to you and are never shared with your competitors, ensuring you have a unique opportunity to convert them.

Can Zurple's intelligent lead nurturing system be applied to leads I generate from other sources, such as Zillow or Realtor.com?

Yes, Zurple's system is designed to engage and convert all your leads, including those from external listing portals like Zillow and Realtor.com. It also supports importing leads from most other real estate lead providers via Zapier.

What kind of behavioral insights does Zurple provide about my leads, and how does it use this information for nurturing?

Zurple tracks your leads' online activity on your branded website, including their search behavior, preferred properties, price range, and geographic location. This data is used to tailor personalized email and SMS content, ensuring messages are relevant and timely, and designed to elicit replies.

If I don't need lead generation services or if leads are not available in my specific area, can I still utilize Zurple's automated lead nurturing and pipeline management system?

Yes, you are not required to purchase leads from Zurple to use its system. The platform's intelligent lead nurturing and automated pipeline management are effective for engaging and converting leads obtained from other sources.

How does Zurple's automated pipeline management identify 'hot leads' and what actions does it prompt me to take?

Zurple continuously analyzes your leads' behavior and automatically categorizes them based on their likelihood to buy or sell soon. When a lead becomes 'hot,' the system alerts you, prioritizing your daily activities and indicating exactly who you should reach out to and when, allowing you to focus on timely connections.

Source: zurple.com

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