Zillow

Name: Zillow
Brand: Zillow
Rating: 4.1 (701 reviews)

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Find homes, apartments, mortgages, and home values, and empower real estate professionals.

Real Estate Mortgage & Lending CRM

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4.1(701 across the web)

FreemiumVisit Website

Reviews onG2Capterra

701 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Real estate platform

Biggest con

Data accuracy varies

TL;DR - Zillow

Comprehensive platform for buying, selling, and renting homes.
Provides tools for mortgage pre-qualification and financial guidance.
Offers a suite of professional tools for real estate agents to manage leads and market properties.

Pricing: Free plan available

Best for: Growing teams

4.1/5 across review platforms

What is Zillow?

Editorial review

Zillow is a comprehensive online real estate marketplace that helps users find homes for sale, apartments for rent, and provides tools for understanding home values and mortgage options. It offers extensive listings across numerous cities and states, allowing users to browse properties, save searches, and receive recommendations based on their activity. Beyond property search, Zillow also provides a financing guide with articles on mortgages, personal finance, and homeownership, and offers pre-qualification services through Zillow Home Loans. For real estate professionals, Zillow offers a suite of tools designed to grow their business. This includes Zillow Pro for exclusive insights, lead engagement, and profile customization, as well as Showcase for enhanced listing visuals. Agents can also access market insights, research reports, and training resources to better serve their clients and stay informed about industry trends. The platform aims to connect buyers and sellers and provide agents with the resources needed to manage their client journey effectively.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcezillow.com ↗

Pros & Cons

Pros

Real estate platform
Good for home search
Good data
Active development
Free to use

Cons

Data accuracy varies
Agent advertising
Privacy concerns
US focused
Feature limitations

Ratings Across the Web

4.1(701 reviews)

Zillow holds an aggregate rating of 4.1 out of 5 from 701 reviews across G2 and Capterra, last checked March 18, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Real estate listingsHome valuationsMortgage calculatorRental listingsAgent finderMarket data

Pricing

Freemium

Zillow offers a generous free tier with optional paid upgrades for advanced features.

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Is Zillow worth the price?

85/100

Zillow's pricing is fair and generous for consumers, offering extensive property search and valuation tools for $0.

For real estate professionals, the 'Premier Agent' custom pricing can be expensive, but offers significant lead generation and marketing value. It's best for individual homebuyers and sellers, as well as real estate agents seeking to expand their client base.

Hidden Costs & Gotchas

Premier Agent lead volume varies by market.

Additional marketing spend for agents.

CRM integrations may incur extra fees.

How Zillow Compares to Competitors

Compared to Realtor.com, Zillow offers similar free consumer tools. For agents, Zillow's Premier Agent model is similar to Homes.com's agent advertising, where costs are custom and depend on market competition and lead volume, often ranging from hundreds to thousands per month.

Reviews

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4.1/5

Across 701 verified user reviews on G2, Capterra

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Best Zillow Alternatives

Top alternatives based on features, pricing, and user needs.

Home Inspector ProFreemium

The industry-leading software for creating flexible, interactive, and easy-to-read home inspection reports.

4.6

IDX BrokerPaid

Streamlined IDX/MLS search tools, customizable websites, and lead management solutions for real estate professionals.

2.2

EncompassFreemium

The leading digital mortgage solution for lenders.

4.3

Sierra InteractivePaid

The only Real Estate Platform that lets you differentiate your brand and personalize lead nurture.

SpacewisePaid

Digital solution for property marketing and flexible leasing, driving revenue and efficiency for CRE professionals.

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Zillow vs Home Inspector ProHead-to-head: features, pricing, who wins Zillow vs IDX BrokerHead-to-head: features, pricing, who wins Zillow vs EncompassHead-to-head: features, pricing, who wins

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Zillow FAQ

How does Zillow assist real estate professionals?

Zillow provides a suite of tools for real estate professionals, including Zillow Pro for insights and lead engagement, and Showcase for enhanced listing visuals. Agents can also access market insights, research reports, and training resources to support their business and client interactions.

What kind of user is Zillow best suited for?

Zillow is best suited for individuals looking to find homes for sale or apartments for rent, as well as those seeking information on home values and mortgage options. It also serves real estate professionals who want to grow their business through specialized tools and market insights.

How is Zillow priced?

Zillow is available on a free tier, allowing users to access basic features and listings. Paid plans are offered for more extensive usage and additional features, particularly for real estate professionals seeking advanced tools.

Can Zillow help users understand mortgage options?

Yes, Zillow provides a financing guide with articles on mortgages, personal finance, and homeownership. It also offers pre-qualification services through Zillow Home Loans to help users explore their financing capabilities.

How does Zillow compare to IDX Broker for real estate professionals?

Zillow offers a comprehensive marketplace for finding homes and tools for agents like Zillow Pro and Showcase, while IDX Broker focuses on integrating MLS listings directly into agents' websites. Zillow also provides broader market insights and training resources.

What are the main limitations users might encounter with Zillow?

Users might encounter varying data accuracy and feature limitations within the platform. Additionally, Zillow is primarily focused on the US market, and some users may have privacy concerns regarding their data.

Which teams would benefit most from using Zillow's professional tools?

Real estate agencies and individual agents would benefit most from Zillow's professional tools. These tools are designed to help them manage client journeys, gain exclusive insights, engage leads, and enhance their property listings.

Source: zillow.com

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