Is Zillow worth the price?
Zillow's pricing is fair and generous for consumers, offering extensive property search and valuation tools for $0.
For real estate professionals, the 'Premier Agent' custom pricing can be expensive, but offers significant lead generation and marketing value. It's best for individual homebuyers and sellers, as well as real estate agents seeking to expand their client base.
Pricing
Zillow offers a generous free tier with optional paid upgrades for advanced features.
Hidden Costs & Gotchas
Premier Agent lead volume varies by market.
Additional marketing spend for agents.
CRM integrations may incur extra fees.
Which Plan Do You Need?
Homebuyers & sellers
Real estate agents
Mortgage shoppers
How Zillow Compares to Competitors
Compared to Realtor.com, Zillow offers similar free consumer tools. For agents, Zillow's Premier Agent model is similar to Homes.com's agent advertising, where costs are custom and depend on market competition and lead volume, often ranging from hundreds to thousands per month.
Zillow Pricing FAQ
How much does Zillow cost?
Zillow uses custom pricing. Contact Zillow directly for a quote based on your team size and requirements.
Does Zillow have a free plan?
Zillow does not offer a permanent free plan. Paid plans are required from day one.
Is there a cheaper alternative to Zillow?
Yes. Popular alternatives to Zillow include IDX Broker, Sierra Interactive, Home Inspector Pro, Spacewise. Free alternatives include Home Inspector Pro, Encompass. Compare them side-by-side on Toolradar.
Cheaper alternatives to Zillow
2 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
