BoomTown vs Lofty: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for BoomTown and Lofty side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, BoomTown leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
BoomTown
All-in-one real estate marketing software with lead generation, CRM, and lead management services.
Best for you if:
- • You want comprehensive suite of tools for real estate professionals
Lofty
Automate real estate lead generation, nurturing, and transactions with AI-powered efficiency.
Best for you if:
- • You want saves 3+ hours daily through AI automation
| At a Glance | Lofty | |
|---|---|---|
Starts at | Not published | Not published |
Category | Real Estate CRM Lead Generation | Real Estate CRM Lead Generation |
Rating | 4.6/5 G2 4.7 · Capterra 4.5 827 reviews | 3.2/5 G2 4.3 · Trustpilot 1.8 543 reviews |
Free plan | No | No |
Watch out for | Add-on features not in base plans | Enterprise tier has a minimum of 8 seats. |
Choose BoomTown or Lofty?
Choose BoomTown if
- You want comprehensive suite of tools for real estate professionals
- You want includes human-powered lead qualification and nurturing (Success Assurance)
Choose Lofty if
- You want saves 3+ hours daily through AI automation
- You want increases call quality by 30%+ with AI lead filtering and guidance
In-Depth Analysis
BoomTown
All-in-one real estate marketing software with lead generation, CRM, and lead management services.
Watch out
Add-on features not in base plans
Strengths
- Pro: Comprehensive suite of tools for real estate professionals
- Pro: Includes human-powered lead qualification and nurturing (Success Assurance)
- Pro: Scalable packages to fit different business sizes
- Pro: Integrates lead generation, CRM, and websites
- Pro: Mobile app for on-the-go lead management
Weaknesses
- Con: No free option available
- Con: Requires a demo to understand full pricing and features for specific needs
- Con: May have a learning curve due to extensive features
Key features
Lofty
Automate real estate lead generation, nurturing, and transactions with AI-powered efficiency.
However, the comprehensive feature sets across all tiers, especially the AI-powered CRM and extensive marketing automation, suggest a premium offering.
Watch out
Enterprise tier has a minimum of 8 seats.
Strengths
- Pro: Saves 3+ hours daily through AI automation
- Pro: Increases call quality by 30%+ with AI lead filtering and guidance
- Pro: Replaces multiple tools, saving $4K+ on services
- Pro: Provides 24/7 AI team for continuous lead engagement
- Pro: Enables quick creation of custom AI workflows
Weaknesses
- Con: The product heavily emphasizes AI and automation, which might lead to a steep learning curve for users less familiar with advanced technology.
- Con: While Lofty claims significant savings and increased productivity, specific pricing models and detailed cost breakdowns are not readily available without requesting a demo.
- Con: The focus on agentic AI and autonomous actions, while beneficial, might raise concerns for some users regarding the level of human oversight and control over critical real estate processes.
Key features
Plans and prices: BoomTown vs Lofty
| Tool | Plans and prices | Source |
|---|---|---|
| BoomTown |
| boomtownroi.com read Sep 30, 2026 |
| Lofty |
| lofty.com/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on BoomTown pricing and Lofty pricing.
Key Takeaways
BoomTown
- Higher user rating: 4.6/5 vs 3.2/5
Lofty
- Choose if you want automate real estate lead generation, nurturing, and transactions with AI-powered efficiency
What the data shows
On the data below, BoomTown leads on higher user rating. We do not name an overall winner for this pair.
- BoomTown has the higher user rating (4.6/5 from 827 reviews for BoomTown, 3.2/5 from 543 reviews for Lofty).
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do BoomTown and Lofty compare in 2026?
On the data below, BoomTown leads on higher user rating. We do not name an overall winner for this pair. BoomTown has the higher user rating (4.6/5 from 827 reviews for BoomTown, 3.2/5 from 543 reviews for Lofty).
What are BoomTown and Lofty used for?
BoomTown: All-in-one real estate marketing software with lead generation, CRM, and lead management services. Lofty: Automate real estate lead generation, nurturing, and transactions with AI-powered efficiency.
What does BoomTown cost vs Lofty?
BoomTown has no public paid-plan price on file. Lofty has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between BoomTown and Lofty?
BoomTown's main strength: comprehensive suite of tools for real estate professionals. Lofty's main strength: saves 3+ hours daily through AI automation.