Wild Apricot

Name: Wild Apricot
Brand: Wild
Rating: 4.2 (601 reviews)

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Membership management software

Membership Sites CRM Website Builders Nonprofit Tools

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4.2(601 across the web)

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Reviews onG2Capterra

601 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

True all-in-one for membership orgs: database, events, email, website, and payments

Biggest con

Contact-based pricing can get expensive for large organizations

TL;DR - Wild Apricot

All-in-one membership management for nonprofits, associations, and clubs
Combines member database, events, email, website builder, payments, and donations
Contact-based pricing starting at $66/mo for 100 contacts with 60-day free trial

Pricing: Paid only

Best for: Enterprises & pros

4.2/5 across review platforms

What is Wild Apricot?

Editorial review

Wild Apricot is a cloud-based membership management platform built for nonprofits, associations, clubs, and chambers of commerce. It combines a member database with automated renewals, event registration, email campaigns, a drag-and-drop website builder, online payments, donation management, and an online store-all in one system. With mobile apps for both admins and members, 1,600+ third-party integrations, and PCI Level 1 compliant payment processing, Wild Apricot serves 15,000+ organizations and has been rated the #1 membership management software for six consecutive years.

Available on: Web, iOS, Android

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcewildapricot.com ↗

Pros & Cons

Pros

True all-in-one for membership orgs: database, events, email, website, and payments
Automated renewals reduce manual work and improve retention
60-day free trial with no credit card required-generous evaluation period
Rated #1 membership management software six years running
Mobile apps for both admin management and member self-service

Cons

Contact-based pricing can get expensive for large organizations
Website builder is functional but limited compared to dedicated platforms
Email editor lacks the sophistication of tools like Mailchimp
Limited customization options for the member-facing portal
Add-ons like text messaging and job board cost extra

Ratings Across the Web

4.2(601 reviews)

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Member database with segmentation and advanced searchAutomated membership renewals and recurring paymentsEvent management with registration, waitlists, and calendar syncDrag-and-drop website builder with mobile-responsive templatesEmail campaigns with scheduling, segmentation, and analyticsPCI Level 1 compliant payment processing (Personify Payments)Online donation forms with recurring giving and fundraising goalsOnline store for merchandise and ticket salesMobile apps for administrators and members1,600+ integrations via API and third-party connectors

Pricing

Paid

Wild Apricot offers paid plans. Visit their website for current pricing details.

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Is Wild Apricot worth the price?

75/100

Wild Apricot's pricing is fair for smaller organizations, with the 100-contact tier at $59.40/month annually being competitive.

However, the 'scales up' model for larger contact bases can become expensive quickly without specific pricing details. It's best suited for small to medium-sized non-profits and associations prioritizing an all-in-one solution.

Hidden Costs & Gotchas

Add-ons like text messaging cost extra

Pricing for larger contact tiers is opaque

Monthly payment is 10% more expensive

Potential for high costs as contacts grow

How Wild Apricot Compares to Competitors

Compared to MemberClicks, which can start around $100-$200/month for basic plans, Wild Apricot's $59.40/month for 100 contacts is more accessible for smaller groups. However, for larger organizations, competitors like Neon CRM might offer more transparent scaling or advanced features for similar or potentially lower overall costs once Wild Apricot's 'scales up' pricing is revealed.

Reviews

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4.2/5

Across 601 verified user reviews on Capterra, G2

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Best Wild Apricot Alternatives

Top alternatives based on features, pricing, and user needs.

EventbriteFreemium

Event management and ticketing

4.5

GivebutterFreemium

All-in-one fundraising software for nonprofits with 0% fees and built-in rewards.

4.8

CventPaid

Manage in-person, virtual, and hybrid events

4.4

MemberPressPaid

Sell memberships, courses, and downloads on WordPress

4.7

Mighty NetworksPaid

Community platform for creators and brands

4.4

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Wild Apricot FAQ

How does Wild Apricot support membership organizations with their online presence?

Wild Apricot provides a drag-and-drop website builder that allows organizations to create and manage their online presence. This builder integrates with other features like event registration and an online store, offering a unified platform for member engagement.

Which teams benefit most from using Wild Apricot?

Nonprofits, associations, clubs, and chambers of commerce are the primary beneficiaries of Wild Apricot. It is designed to streamline operations for teams managing memberships, events, communications, and fundraising within these types of organizations.

How does Wild Apricot's email functionality compare to dedicated email marketing platforms?

Wild Apricot includes an email campaign feature for member communication, but its email editor is not as sophisticated as specialized tools like Mailchimp. It focuses on integrating email directly within the membership management workflow rather than offering advanced marketing automation.

Does Wild Apricot offer mobile access for both administrators and members?

Yes, Wild Apricot provides mobile apps for both administrators and members. This allows admins to manage operations on the go and members to access their profiles and organizational information conveniently from their mobile devices.

How is Wild Apricot priced?

Wild Apricot is a paid product and does not offer a permanently free tier. Its pricing model is contact-based, which means the cost can increase for organizations with a large number of members or contacts.

Can Wild Apricot handle online payments and donations securely?

Wild Apricot supports online payments and donation management, offering PCI Level 1 compliant payment processing. This ensures secure transactions for membership fees, event registrations, and contributions.

What kind of third-party integrations does Wild Apricot support?

Wild Apricot supports over 1,600 third-party integrations, allowing organizations to connect with various other tools and services. This extensive integration capability helps extend its functionality beyond its core features.

How does Wild Apricot compare to Mighty Networks for membership management?

Wild Apricot is an all-in-one membership management platform designed for nonprofits and associations, integrating a member database, event registration, and website builder. Mighty Networks, while also supporting communities, focuses more on community building and online courses, whereas Wild Apricot emphasizes comprehensive administrative tools for membership organizations.

Source: wildapricot.com

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