MemberPress vs Wild Apricot: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for MemberPress and Wild Apricot side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, MemberPress leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
MemberPress
Sell memberships, courses, and downloads on WordPress
Best for you if:
- • You want comprehensive suite of features for membership, courses, coaching, and community building within WordPress
Wild Apricot
Membership management software
Best for you if:
- • You want true all-in-one for membership orgs: database, events, email, website, and payments
| At a Glance | MemberPress | Wild Apricot |
|---|---|---|
Starts at | From $33.25/mo, billed yearly Launch plan | Not published |
Category | Membership Sites E-commerce | Membership Sites CRM |
Rating | 4.7/5 Capterra 4.8 · G2 4.6 644 reviews | 4.2/5 Capterra 4.4 · G2 3.8 602 reviews |
Free plan | No | No |
Watch out for | n/a | Add-ons like text messaging cost extra |
Choose MemberPress or Wild Apricot?
Choose MemberPress if
- You want comprehensive suite of features for membership, courses, coaching, and community building within WordPress
- You want easy setup and user-friendly interface with tools like ReadyLaunch™ and a Setup Wizard, requiring no coding skills
Choose Wild Apricot if
- You want true all-in-one for membership orgs: database, events, email, website, and payments
- You want automated renewals reduce manual work and improve retention
In-Depth Analysis
MemberPress
Sell memberships, courses, and downloads on WordPress
MemberPress offers a tiered pricing structure that, while initially appearing high, provides significant value for dedicated membership site owners.
Strengths
- Pro: Comprehensive suite of features for membership, courses, coaching, and community building within WordPress.
- Pro: Easy setup and user-friendly interface with tools like ReadyLaunch™ and a Setup Wizard, requiring no coding skills.
- Pro: Extensive content access control (paywalling) for various content types, including posts, pages, and custom post types.
- Pro: Supports a wide range of payment gateways, including credit cards, digital wallets (Apple Pay, Google Wallet), PayPal, Square, and Authorize.net.
- Pro: Includes advanced features like content dripping, customizable coupons, order bumps, and bulk membership sales (Corporate Accounts).
Weaknesses
- Con: Transaction fees are applied to the lowest-tier plan (Launch), which can reduce profit margins.
- Con: Some advanced features like the complete Easy Affiliate™ Platform, full API access, and Amazon S3 integration are only available on the highest-tier plan (Scale).
- Con: While offering extensive features, the sheer number of options might present a learning curve for absolute beginners despite the ease-of-use claims.
Key features
Wild Apricot
Membership management software
It's best suited for small to medium-sized non-profits and associations prioritizing an all-in-one solution.
Watch out
Add-ons like text messaging cost extra
Strengths
- Pro: True all-in-one for membership orgs: database, events, email, website, and payments
- Pro: Automated renewals reduce manual work and improve retention
- Pro: A generous evaluation period with no credit card required
- Pro: Consistently rated a top membership management software
- Pro: Mobile apps for both admin management and member self-service
Weaknesses
- Con: Contact-based pricing can get expensive for large organizations
- Con: Website builder is functional but limited compared to dedicated platforms
- Con: Email editor lacks the sophistication of specialized tools
- Con: Limited customization options for the member-facing portal
- Con: Add-ons like text messaging and job board cost extra
Key features
Plans and prices: MemberPress vs Wild Apricot
| Tool | Plans and prices | Source |
|---|---|---|
| MemberPress |
| memberpress.com/plans/pricingread Oct 15, 2026 |
| Wild Apricot |
| wildapricot.com/pricingread Oct 4, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on MemberPress pricing and Wild Apricot pricing.
Key Takeaways
MemberPress
- Higher user rating: 4.7/5 vs 4.2/5
Wild Apricot
- Choose if you want membership management software
What the data shows
On the data below, MemberPress leads on higher user rating. We do not name an overall winner for this pair.
- MemberPress has the higher user rating (4.7/5 from 644 reviews for MemberPress, 4.2/5 from 602 reviews for Wild Apricot).
- MemberPress starts at $33.25/mo, billed yearly; Wild Apricot has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do MemberPress and Wild Apricot compare in 2026?
On the data below, MemberPress leads on higher user rating. We do not name an overall winner for this pair. MemberPress has the higher user rating (4.7/5 from 644 reviews for MemberPress, 4.2/5 from 602 reviews for Wild Apricot). MemberPress starts at $33.25/mo, billed yearly; Wild Apricot has no public paid plan price on file.
What are MemberPress and Wild Apricot used for?
MemberPress: Sell memberships, courses, and downloads on WordPress. Wild Apricot: Membership management software.
What does MemberPress cost vs Wild Apricot?
MemberPress's cheapest paid plan is Launch at $33.25/mo, billed yearly. Wild Apricot has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 15, 2026.
What's the main difference between MemberPress and Wild Apricot?
MemberPress's main strength: comprehensive suite of features for membership, courses, coaching, and community building within WordPress. Wild Apricot's main strength: true all-in-one for membership orgs: database, events, email, website, and payments.