Turn your knowledge into income with an easy-to-use course platform
Visit WebsiteThe Bottom Line
Entry price
From $36/mo (free plan available)
Biggest pro
No transaction fees
Biggest con
Limited marketing tools
TL;DR - Thinkific
- Thinkific is a platform for creating and selling online courses
- It provides course building, student management, and commerce features
- A free tier is available, with paid plans offered
What is Thinkific?
Available on: Web
Pros & Cons
Pros
- No transaction fees
- Good free tier
- Customizable
Cons
- Limited marketing tools
- Support response times
Ratings Across the Web
Thinkific holds an aggregate rating of 4.5 out of 5 from 586 reviews across G2 and Capterra, last checked March 18, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
Pricing Plans
Free TrialPricing checked Aug 23, 2026
Basic
$36/month
Annual ($48 monthly)
- Unlimited courses
- 1 community
- 5 downloads
- Custom domain
Start
$73/month
Annual ($97 monthly)
- All Basic
- Live events
- Certificates
- Memberships
Grow
$146/month
Annual ($195 monthly)
- All Start
- 3 communities
- White-label
- API access
Plus
Custom
Contact sales
- All Grow
- SCORM
- SSO
- Dedicated onboarding
Is Thinkific worth the price?
Thinkific is well-positioned for course creators who want 0% transaction fees.
Basic at $36/mo (annual) gives unlimited courses with a custom domain, hard to beat at that price. The jump to Start at $73/mo unlocks live events, certificates, and memberships.
But the real cost trap is communities (1 per plan until Grow) and the branded mobile app add-on at $199/mo. Student limits of 10,000 across Basic/Start/Grow can also surprise growing creators.
Hidden Costs & Gotchas
Branded mobile app costs $199/mo on top of any plan, nearly doubles Grow pricing
10,000 student limit on Basic/Start/Grow means Plus (custom pricing) is required at scale
Payment processing fees (2.9%+ via Stripe/PayPal) apply on top of 0% Thinkific fee
Only 5 digital downloads on Basic, forces upgrade to Start for content-heavy creators
How Thinkific Compares to Competitors
Teachable Starter is $29/mo but charges 7.5% transaction fees, Thinkific Basic at $36/mo with 0% fees saves money after ~$100/mo in sales. Kajabi starts at $143/mo (annual), 4x Thinkific Basic, but includes email marketing, landing pages, and a full business platform. Podia Mover at $33/mo (annual) is comparable to Thinkific Basic but charges a 5% transaction fee. Thinkific wins on course features per dollar; Kajabi wins on all-in-one business tools.
How Thinkific's pricing compares
At $73/mo, Thinkific is mid-range of its 5 direct competitors ($29 to $79/mo across the set).
Entry paid plan, monthly. Pricing checked Aug 23, 2026.
Reviews
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Across 586 verified user reviews on G2, Capterra
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Best Thinkific Alternatives
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Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
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Thinkific FAQ
How does Thinkific help experts monetize their knowledge?
Which teams or individuals benefit most from using Thinkific?
How is Thinkific priced?
Can users customize the look and feel of their course pages on Thinkific?
What kind of content can be hosted within a Thinkific course?
How does Thinkific compare to Teachable regarding transaction fees?
What are the main trade-offs when choosing Thinkific?
Source: thinkific.com