Kajabi

Name: Kajabi
Brand: Kajabi
Price: 55 USD
Rating: 4.3 (323 reviews)

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Unify your course, marketing, and community business

Creator Platforms Online Course Platforms Membership Sites Marketing Automation

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4.3(323 across the web)

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Reviews onG2Capterra

323 reviews tracked

The Bottom Line

Entry price

From $55/mo

Biggest pro

All-in-one solution

Biggest con

Expensive

TL;DR - Kajabi

Kajabi is an all-in-one platform for selling courses, memberships, and digital products
It provides website building, email marketing, and payment processing for creators
Offers paid tiers

Pricing: Paid only

Best for: Enterprises & pros

4.3/5 across review platforms

What is Kajabi?

Editorial review

Kajabi is an all-in-one platform for selling courses, memberships, and digital products. Course builder, website, email marketing, and payments unified. Pipelines automate marketing funnels and customer journeys. Community features engage members beyond content. Mobile app for learning on the go. Built for creators who want one platform for their entire business.

Available on: Web

LCLouis CorneloupUpdated Jul 20, 2026 · how we evaluateSourcekajabi.com ↗

Pros & Cons

Pros

All-in-one solution
Marketing automation
Premium features

Cons

Expensive
Overkill for beginners

Ratings Across the Web

4.3(323 reviews)

Kajabi holds an aggregate rating of 4.3 out of 5 from 323 reviews across G2 and Capterra, last checked August 28, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Creator platformCoursesWebsite builderEmail marketingCommunityCoaching

Pricing Plans

14-day Free Trial

Pricing checked Aug 20, 2026

Kickstarter

$55/month

Annual ($69 monthly)

1 product
1 funnel
1K contacts
10K emails/mo

Basic

$119/month

Annual ($149 monthly)

3 products
3 funnels
10K contacts
Unlimited emails

Growth

$159/month

Annual ($199 monthly)

15 products
15 funnels
25K contacts
Affiliates

Pro

$319/month

Annual ($399 monthly)

100 products
100 funnels
100K contacts
3 websites

Calculate your cost View full pricing

Is Kajabi worth the price?

70/100

Kajabi's pricing is on the higher end, especially for beginners, with the 'Kickstarter' tier at $55/month offering limited features.

The 'Basic' tier at $119/month provides better value with unlimited emails and more products/funnels. It's best for established creators and businesses looking for an all-in-one solution.

Hidden Costs & Gotchas

Annual commitment for advertised prices

Higher monthly cost without annual plan

Limited contacts/emails on lower tiers

No free plan available

How Kajabi Compares to Competitors

Compared to Teachable, which starts around $39/month for its Basic plan, Kajabi's 'Kickstarter' at $55/month is more expensive but offers more integrated marketing tools. Thinkific's Start plan at $99/month is closer in price to Kajabi's Basic, but Kajabi often provides more robust marketing automation and website building capabilities within its platform.

Reviews

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4.3/5

Across 323 verified user reviews on Capterra, G2

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Best Kajabi Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

LearnWorldsPaid

Online course platform for creators

4.7

Mighty NetworksPaid

Community platform for creators and brands

4.4

ThinkificFreemium

Turn your knowledge into income with an easy-to-use course platform

4.5

KartraPaid

All-in-one online business platform

4.0

PodiaPaid

Sell courses, downloads, coaching and more, commission-free

4.5

SamCartPaid

E-commerce platform for creators

4.3

TeachableFreemium

Create and sell online courses

See all creator platforms tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Kajabi FAQ

How does Kajabi support creators in selling digital products?

Kajabi provides an all-in-one platform for selling courses, memberships, and other digital products. It includes a course builder, website functionality, email marketing tools, and integrated payment processing to manage sales from start to finish.

Which teams or users would benefit most from Kajabi?

Kajabi is best suited for creators who are looking for a single, unified platform to manage their entire online business. It's designed for those who need integrated solutions for course creation, marketing, and community engagement.

How does Kajabi's marketing automation work?

Kajabi utilizes 'Pipelines' to automate marketing funnels and customer journeys. These pipelines help creators streamline their marketing efforts and guide customers through various stages, from initial interest to purchase.

What kind of community features does Kajabi offer?

Kajabi includes community features designed to engage members beyond just content consumption. These tools help foster interaction and build a sense of belonging among users within the platform.

How is Kajabi priced?

Kajabi is a paid product and does not offer a permanently free tier. Its pricing model is structured for users who are ready to invest in a comprehensive, all-in-one solution for their online business.

Can users access learning content on the go with Kajabi?

Yes, Kajabi provides a mobile app that allows for learning on the go. This feature enables members to access courses and community content conveniently from their mobile devices.

What are the main trade-offs to consider when choosing Kajabi?

A primary trade-off for Kajabi is that it can be expensive, and its extensive features might be overkill for beginners. It is designed for creators who need a robust, all-in-one solution rather than a basic starting point.

How does Kajabi compare to Thinkific?

Kajabi distinguishes itself from platforms like Thinkific by offering a more comprehensive, all-in-one solution that integrates marketing automation, email marketing, and community features directly within the platform. While both offer course building, Kajabi aims to unify the entire business operation.

Source: kajabi.com

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