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Editorial placements · permanent

Buy dofollow backlinks that Google actually trusts.

Editorial placements on Toolradar's SaaS directory and Dupple's 5 newsletters, 550K+ reader audience, real content, real context. No PBNs. No link farms. Just backlinks that compound.

9,300+

Indexed tool pages

550K+

Editorial readers

Dofollow

Every premium link

What you get when you place a link here

550K+

Editorial readers

9,000+

Indexed tool pages

Dofollow

Every premium link

100%

Real editorial content

Pricing at a glance

Transparent ranges, quote within 24-48h.

Premium directory listing

From $299

Dofollow link on your Toolradar profile + featured placement in category.

Editorial backlink

$$ tier

Single contextual dofollow inside a Dupple newsletter article, priced per publication and anchor.

Multi-placement bundle

$$$ tier

3-10 placements across the network. Volume pricing applies, bundles are 15-25% below à la carte.

See the full breakdown on /advertise/pricing or jump to request a quote.

Quality first

Most SEO backlinks are worthless. Here's what we do differently.

What good looks like

  • Real editorial context

    Your link sits in content humans actually read, 550K+ of them.

  • High-authority properties

    Toolradar and Dupple domains with years of editorial history and a clean link profile.

  • Topical relevance

    SaaS → SaaS directory. Dev tools → Devshot. Security → Cyberpresso. The link matches the topic.

  • Permanent placements

    No decay. Once live, the link stays unless the content is removed.

What we don't do

  • Private blog networks (PBNs)

    We don't run or sell links from bulk-purchased domains. Those get Googled-penalized eventually.

  • Link farms or footer link trades

    Sidebar and footer link swaps don't carry weight. We only place links in body copy.

  • Manipulative anchor stuffing

    Exact-match spam anchors flag your whole profile. We flag and suggest alternatives, it protects your ranking.

  • Bulk low-quality placements

    Five great links beat fifty scraper sites. Every time.

Placement types

Three ways to earn a dofollow link.

Pick the surface that fits your goals, directory authority, editorial context, or a concentrated multi-placement campaign.

Premium Toolradar listing

Upgrade your tool's Toolradar page to a premium listing with a dofollow link to your site. Comes with featured positioning and priority placement in categories.

Best for: SaaS tools wanting authority + discovery traffic

Editorial backlink

A contextual dofollow mention inside a Dupple newsletter article. Indexed, permanent, and surrounded by relevant editorial, not a link list.

Best for: SEO teams targeting specific topical keywords

Multi-placement bundles

3-10 placements across Toolradar + Dupple newsletters, covering multiple topical clusters. Ideal for brands building topical authority from scratch.

Best for: New sites, SEO campaigns, topical hubs

Pick a playbook

Built for your category.

We run different placement plans by vertical. Open the playbook that matches your category, or skip ahead to the alternatives comparison.

Representative outcome

One developer tool. Native advertorial plus backlink bundle. Organic traffic doubled in 6 months.

An open-source monitoring tool ran a Native Advertorial in Devshot paired with a 5-placement backlink bundle across Devshot and Techpresso archives. Combined SEO + direct-response effect: organic traffic doubled over 6 months, 2,400 new GitHub stars, 180 paid customers.

See more campaign outcomes

FAQ

Questions about dofollow backlinks.

Are Toolradar backlinks dofollow?

Yes. Premium listings and editorial placements on Toolradar and across Dupple newsletters use dofollow links. Free tool submissions include a nofollow link by default; upgrade to a premium placement for a dofollow link.

How much does a dofollow backlink from Toolradar cost?

Toolradar premium listings (dofollow) start in the low $ range. Editorial backlinks across Dupple newsletters are priced based on the publication's authority, relevance, and anchor text. Contact us for a quote, we'll recommend the best mix for your target pages and keywords.

How long does it take for the link to be indexed?

Toolradar has strong crawl frequency, most new pages are indexed within 7-14 days. Newsletter archive URLs are typically indexed within 2-4 weeks. We share the URL and indexing confirmation once it's live.

Can I pick the anchor text?

Yes. We accept anchor text preferences within editorial guidelines, we'll flag anything that looks manipulative or over-optimized and suggest alternatives. Branded, partial-match, and natural anchors are all supported.

Is this different from a free Toolradar listing?

Yes. Free listings are part of our community-driven directory, tools are listed, categorized, and reviewed. Premium placements layer on a dofollow link, featured positioning, and editorial coverage when relevant. The goal isn't to hide the link, it's to integrate it into real editorial context so Google trusts it.

Do you offer link building packages?

Yes. For SEO teams working on campaigns, we offer bundles of 3-10 placements across Toolradar and Dupple newsletters, covering different topical clusters. We share the full placement list, URLs, and indexing status.

What's your stance on PBNs, link farms, and spammy backlinks?

We don't do that. Every backlink on our network is in real editorial content read by real humans, 550K+ of them. That's why the links carry weight with Google and drive actual referral traffic, not just SEO theater.

Ready to build a backlink profile that doesn't age badly?

Share your target URLs and keywords. We'll send a recommended placement plan within 24-48 hours.