
Kit
UnclaimedAutomated email marketing and newsletter platform for creators to grow their audience and income.
Visit WebsiteThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Designed specifically for creators, understanding their unique needs.
Biggest con
Pricing scales with subscriber count, which can become expensive for large lists.
TL;DR - Kit
- Automates email marketing for creators to save time and scale their business.
- Helps grow audience with landing pages, forms, and creator recommendations.
- Enables monetization through digital products, subscriptions, and advertising.
What is Kit?
Available on: Web
Pros & Cons
Pros
- Designed specifically for creators, understanding their unique needs.
- Comprehensive features for audience growth, engagement, and monetization.
- Intuitive visual automation builder simplifies complex workflows.
- Offers a free plan for up to 10,000 subscribers, making it accessible.
- Integrates with popular creator tools for seamless workflows.
Cons
- Pricing scales with subscriber count, which can become expensive for large lists.
- Advanced features like unlimited automations and A/B testing are only available on paid plans.
- The focus on creators might mean some general business marketing features are less prominent.
Key Features
Pricing Plans
Free TrialPricing checked May 28, 2026
Newsletter
$0 / mo
- Up to 10,000 subscribers
- 1 basic Visual Automation
- Unlimited landing pages & forms
- Unlimited email broadcasts
- Audience tagging & segmentation
- Sell digital products & subscriptions
Creator
$33 / mo
- Everything in Newsletter plan, plus:
- Up to 1,000 subscribers
- Unlimited visual automations
- Unlimited email sequences
- A/B test subject lines
- Survey subscribers with polls
- Remove Kit branding
- Apps & integrations
- RSS campaigns
- 24/7 email & chat support
Pro
$66 / mo
- Everything in Creator plan, plus:
- Up to 1,000 subscribers
- Unlimited users
- Insights dashboard
- Deliverability reporting
- Subscriber engagement scoring
- Collaborative editing
- A/B test subject lines & content
- Facebook custom audiences
- Newsletter referral system
- Edit links in sent broadcasts
- 24/7 priority email & chat support
How Kit's pricing compares
At $33/mo, Kit is mid-range of its 5 direct competitors ($19 to $49/mo across the set).
Entry paid plan, monthly. Pricing checked May 28, 2026.
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Source: kit.com