Personalized SMS & email marketing at scale
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1379 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
SMS marketing leader
Biggest con
Expensive
TL;DR - Attentive
- SMS marketing platform
- Personalized messaging
- Revenue driven
Pricing: Paid only
Best for: Enterprises & pros
4.7/5 across review platforms
What is Attentive?
Attentive is an AI-powered SMS and email marketing platform trusted by 8,000+ global brands for personalized messaging at scale. The platform combines SMS, RCS (Rich Communication Services), and email to help businesses connect with customers through targeted campaigns.
The platform's patented two-tap mobile technology converts website visitors into SMS subscribers. Attentive Signal identifies and engages anonymous website visitors, while comprehensive analytics provide customizable reports for data-driven decisions. Real-time personalization adapts messages based on individual preferences and behaviors.
Attentive offers 100+ integrations with e-commerce platforms, customer service tools, loyalty programs, and data platforms. The platform supports international messaging across 20 countries with built-in compliance risk management for industries including retail, e-commerce, travel, hospitality, and entertainment.
Available on: Web
Pros & Cons
Pros
- SMS marketing leader
- Good for e-commerce
- Personalization
- Good analytics
- Compliance built-in
Cons
- Expensive
- Per-message pricing
- US focused
- E-commerce focus
- Contract commitment
Ratings Across the Web
4.7(1,379 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
SMS marketingTwo-way messagingSegmentationPersonalizationAnalyticsE-commerce integration
Pricing Plans
Free TrialPricing checked Jul 10, 2026
Text Only
Custom
- Pay per message
- SMS, MMS, RCS messaging
- Subscriber count based
Text and Email
Custom
- SMS and email together
- Triggered emails
- Full ESP campaigns
Text, Email, and Push
Custom
- Cross-channel orchestration
- Unified profiles
- Built-in savings
Complete Package
Custom
- All channels
- Complete AI suite
- Dedicated support
Reviews
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4.7/5
Across 1,379 verified user reviews on G2, Capterra, SourceForge
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Attentive FAQ
How does Attentive help businesses generate leads?
Attentive employs patented two-tap mobile technology to convert website visitors directly into SMS subscribers. This feature, combined with Attentive Signal, helps identify and engage anonymous website visitors to build a robust subscriber list for marketing efforts.
Which teams benefit most from using Attentive?
Attentive is particularly well-suited for marketing teams in retail and e-commerce businesses that prioritize personalized communication. Its focus on SMS and email marketing, coupled with strong analytics, supports data-driven campaign management for these sectors.
How does Attentive compare to Klaviyo for personalized marketing?
Attentive specializes in combining SMS, RCS, and email for personalized messaging at scale, leveraging its patented two-tap mobile technology for subscriber conversion. While Klaviyo also offers marketing automation, Attentive is recognized as a leader specifically in SMS marketing with built-in compliance for various industries.
What kind of limitations should users be aware of with Attentive?
Attentive operates on a per-message pricing model, which can lead to higher costs depending on usage volume. Additionally, the platform has a strong focus on the US market and e-commerce, and typically involves a contract commitment.
How is Attentive priced?
Attentive is a paid product and does not offer a permanently free tier for its services. Its pricing model is based on a per-message cost, which means expenses can vary depending on the volume of messages sent.
Can Attentive integrate with existing e-commerce platforms?
Yes, Attentive offers more than 100 integrations, including connections with various e-commerce platforms. These integrations also extend to customer service tools, loyalty programs, and data platforms to streamline marketing workflows.
Does Attentive support international messaging campaigns?
Attentive supports international messaging capabilities across 20 countries. It also includes built-in compliance risk management, which is beneficial for businesses operating in regulated industries globally.
Source: attentive.com