Attentive

Name: Attentive
Brand: Attentive
Rating: 4.7 (1379 reviews)

Claim this tool Editor reviewed

Personalized SMS & email marketing at scale

SMS Marketing Marketing Automation Lead Generation Email Marketing

Visit Website

4.7(1,379 across the web)

PaidVisit Website

Reviews onG2CapterraSourceForge

1379 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

SMS marketing leader

Biggest con

Expensive

TL;DR - Attentive

SMS marketing platform
Personalized messaging
Revenue driven

Pricing: Paid only

Best for: Enterprises & pros

4.7/5 across review platforms

What is Attentive?

Editorial review

Attentive is an AI-powered SMS and email marketing platform trusted by 8,000+ global brands for personalized messaging at scale. The platform combines SMS, RCS (Rich Communication Services), and email to help businesses connect with customers through targeted campaigns. The platform's patented two-tap mobile technology converts website visitors into SMS subscribers. Attentive Signal identifies and engages anonymous website visitors, while comprehensive analytics provide customizable reports for data-driven decisions. Real-time personalization adapts messages based on individual preferences and behaviors. Attentive offers 100+ integrations with e-commerce platforms, customer service tools, loyalty programs, and data platforms. The platform supports international messaging across 20 countries with built-in compliance risk management for industries including retail, e-commerce, travel, hospitality, and entertainment.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceattentive.com ↗

Pros & Cons

Pros

SMS marketing leader
Good for e-commerce
Personalization
Good analytics
Compliance built-in

Cons

Expensive
Per-message pricing
US focused
E-commerce focus
Contract commitment

Ratings Across the Web

4.7(1,379 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

SMS marketingTwo-way messagingSegmentationPersonalizationAnalyticsE-commerce integration

Pricing Plans

Free Trial

Pricing checked Jul 20, 2026

Text Only

Custom

Pay per message
SMS, MMS, RCS messaging
Subscriber count based

Text and Email

Custom

SMS and email together
Triggered emails
Full ESP campaigns

Text, Email, and Push

Custom

Cross-channel orchestration
Unified profiles
Built-in savings

Complete Package

Custom

All channels
Complete AI suite
Dedicated support

Calculate your cost View full pricing

Is Attentive worth the price?

65/100

Attentive's custom pricing model, while common for enterprise solutions, makes it difficult to assess fairness without specific quotes.

The 'Text Only' tier likely offers a competitive entry point for SMS, but the value of 'Text and Email' and 'Text, Email, and Push' depends heavily on the cost-effectiveness of their integrated solutions compared to standalone providers. This pricing structure is best suited for established businesses with significant marketing budgets looking for a comprehensive, integrated platform.

Hidden Costs & Gotchas

Overage fees for exceeding message limits

Potential setup/onboarding fees

Higher costs for advanced AI features

Integration costs for third-party tools

How Attentive Compares to Competitors

Compared to Klaviyo, which offers a free tier up to 250 contacts and then scales based on contacts and email/SMS volume (e.g., $20/month for 500 contacts, 5000 emails, 1250 SMS), Attentive's custom pricing for all tiers suggests a higher entry point. Similarly, while Postscript offers a free trial, its paid plans also start with custom pricing, making direct comparison challenging without quotes, but Attentive's multi-channel offerings might justify a premium.

Reviews

Improve Your Thinking Patterns Using ChatGPT cover

$99Free with your review

Review Attentive, get a free AI guide

Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.

Write a review

4.7/5

Across 1,379 verified user reviews on G2, Capterra, SourceForge

Add your hands-on experience using the offer above to help the next buyer.

Best Attentive Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

HubSpotFreemium

CRM platform for scaling businesses

3.9

ActiveCampaignFreemium

Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.

4.5

MailchimpFreemium

Grow your business with email, SMS, and AI marketing

3.9

KlaviyoFreemium

Email marketing for e-commerce

4.6

Customer.ioPaid

Automated messaging based on user behavior

4.5

ManyChatFreemium

Automate customer conversations across Instagram, Messenger, WhatsApp, SMS, and email

4.5

See all SMS marketing tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Attentive alternatives6+ tools ranked, pricing + verdict per pick Attentive vs HubSpotHead-to-head: features, pricing, who wins Attentive vs ActiveCampaignHead-to-head: features, pricing, who wins Attentive vs MailchimpHead-to-head: features, pricing, who wins

Explore More

Best SMS Marketing Tools Best Marketing Automation Tools Best Lead Generation Tools Best Email Marketing Tools

Attentive FAQ

How does Attentive help businesses generate leads?

Attentive employs patented two-tap mobile technology to convert website visitors directly into SMS subscribers. This feature, combined with Attentive Signal, helps identify and engage anonymous website visitors to build a robust subscriber list for marketing efforts.

Which teams benefit most from using Attentive?

Attentive is particularly well-suited for marketing teams in retail and e-commerce businesses that prioritize personalized communication. Its focus on SMS and email marketing, coupled with strong analytics, supports data-driven campaign management for these sectors.

How does Attentive compare to Klaviyo for personalized marketing?

Attentive specializes in combining SMS, RCS, and email for personalized messaging at scale, leveraging its patented two-tap mobile technology for subscriber conversion. While Klaviyo also offers marketing automation, Attentive is recognized as a leader specifically in SMS marketing with built-in compliance for various industries.

What kind of limitations should users be aware of with Attentive?

Attentive operates on a per-message pricing model, which can lead to higher costs depending on usage volume. Additionally, the platform has a strong focus on the US market and e-commerce, and typically involves a contract commitment.

How is Attentive priced?

Attentive is a paid product and does not offer a permanently free tier for its services. Its pricing model is based on a per-message cost, which means expenses can vary depending on the volume of messages sent.

Can Attentive integrate with existing e-commerce platforms?

Yes, Attentive offers more than 100 integrations, including connections with various e-commerce platforms. These integrations also extend to customer service tools, loyalty programs, and data platforms to streamline marketing workflows.

Does Attentive support international messaging campaigns?

Attentive supports international messaging capabilities across 20 countries. It also includes built-in compliance risk management, which is beneficial for businesses operating in regulated industries globally.

Source: attentive.com

Guides & Articles

Best SMS Marketing Platforms

Features Attentive

Best Marketing Automation Software in 2026

Expert guide

Best Customer Data Platforms in 2026

Expert guide