Constant Contact vs Mailchimp: Which Should You Choose in 2026?
Choosing between Constant Contact and Mailchimp comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Constant Contact
Established email marketing for small businesses
Best for you if:
- 0
- • Affordable email marketing for small businesses
- • Drag-and-drop email builder with templates
Mailchimp
Turn emails into revenue
Best for you if:
- 0
- • Leading email marketing platform with AI-powered automation, used by millions of businesses worldwide
- • Free plan supports up to 250 contacts and 500 emails/month; paid plans start at $13/month for 500 contacts
| At a Glance |  Constant Contact |  Mailchimp |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Email Marketing | Email Marketing |
Rating | - | - |
| Feature | Constant Contact | Mailchimp |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
How Constant Contact and Mailchimp Compare
Constant Contact
Established email marketing for small businesses
Free tier available
Mailchimp
Turn emails into revenue
Free tier available
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Constant Contact
Want the highest-rated option?
Neither has user reviews yet.
Go with: Constant Contact
Value user reviews?
Neither has user reviews yet.
Go with: Constant Contact
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Constant Contact
- 0
- Free tier available
- Our pick for this comparison
Mailchimp
The Bottom Line
Constant Contact is our pick.
Frequently Asked Questions
Is Constant Contact or Mailchimp better?
Constant Contact is rated high in our evaluation. Both are freemium.
What are Constant Contact and Mailchimp used for?
Constant Contact: Established email marketing for small businesses. Mailchimp: Turn emails into revenue.
What does Constant Contact cost vs Mailchimp?
Constant Contact is freemium (free tier + paid plans). Mailchimp is freemium (free tier + paid plans). Visit their websites for detailed pricing.