Best HubSpot Marketing Hub Alternatives in 2026
Short answer: ActiveCampaign is the default Marketing Hub alternative in 2026 for a team that wants automation and a lightweight CRM at a published price. Plus is $49/mo for 1,000 contacts, billed annually, with no required onboarding charge. Salesforce Account Engagement fits a team whose pipeline already lives in Salesforce, priced per organization rather than per seat. Mailchimp fits a team whose real Marketing Hub use was broadcast email, at a lower contact-band rate. Keap bundles a CRM and marketing automation into one flat monthly platform price, Customer.io fits a product-led SaaS team, and Adobe Marketo Engage stays a quote for a marketing-ops team that can wait.
Price the contact tier and the onboarding fee together, because the sticker on Marketing Hub is never the full first invoice.
ActiveCampaign is where most teams leaving HubSpot Marketing Hub should price the exit first, because Plus names a monthly rate before anyone books a call. Marketing Hub Starter looks cheap next to that, until the marketing-contact cap and the missing lead score show up in the second quarter.
Toolradar data: 66% of the marketing automation tools in our catalog are paid only, 228 products out of 346, while a free or freemium plan still shows up on 32% of them (10 free and 101 freemium). Dupple's own newsletters run on beehiiv, not on any tool ranked here, which is disclosed once and stays out of the ranking.
A cost-free row in that mix will not run a 2,000-contact nurture program or a Salesforce sync. This ranking is for a marketer who is pricing a specific replacement, not shopping a category cold. If the goal is a first automation tool rather than an exit, use the marketing automation software guide, and if the job is account-based ads rather than email nurture, use the ABM platforms guide.
How we chose: we lined these 10 up against the 346 marketing automation tools we track and read every price on the vendor's own site in September 2026. The method is on how we rate, and the wider field a HubSpot buyer compares is on HubSpot alternatives.
Cite this: Toolradar, "Best HubSpot Marketing Hub Alternatives in 2026", September 2026.
Top Picks
Picked by editorial review, informed by G2 and Capterra review volume and rating and by media mentions, the signals behind our category rankings. How we rate
| Tool | Starting price | Rating | Best for |
|---|---|---|---|
| ActiveCampaign | From $15/mo, Plus $49/mo | 4.5 17,363 reviews | Teams that want workflow depth without Marketing Hub's Core Seats and onboarding charge. |
| Salesforce Account Engagement | From $1,250/org/mo | 4.1 729 reviews | Teams whose sales pipeline already lives in Salesforce and should stay there. |
| Mailchimp | From $13/mo, Standard $20/mo | 3.9 31,997 reviews | Teams whose Marketing Hub use was mostly newsletters and simple automation. |
| Brevo | From $9/mo, Standard $18/mo | 4.6 6,219 reviews | Small teams leaving Marketing Hub's contact-tier climb for a lower fixed rate. |
| Keap | $299/mo flat | 3.8 1,542 reviews | Small businesses running sales and marketing from the same small team. |
| Customer.io | From $100/mo Essentials | 4.5 988 reviews | SaaS teams whose automation should fire on product usage, not a gated download. |
| Constant Contact | From $10.20/mo (annual) | 4.2 10,413 reviews | Very small businesses whose Marketing Hub use was email and social scheduling. |
| Omnisend | From $11.20/mo | 4.6 2,080 reviews | DTC brands rebuilding cart-recovery and win-back flows Marketing Hub required custom work for. |
| Drip | $39/mo up to 2,500 | 4.4 480 reviews | Ecommerce teams that want a single number instead of feature-gated tiers. |
| Adobe Marketo Engage | No public list price | 3.8 3,163 reviews | Enterprises with a marketing-ops owner that can wait on an Adobe quote. |
Teams that want workflow depth without Marketing Hub's Core Seats and onboarding charge.
- Pro: Plus is priced at 1,000 contacts on an annual term and includes unlimited automation actions, standard segmentation, and a standard CRM integration, with no mandatory setup fee the way Marketing Hub Professional carries one.
- Pro: Pro adds advanced segmentation, premium CRM and ecommerce integrations, and raises email sends to 12 times the contact limit, at 3 included users against Plus's one.
- Pro: Active Intelligence, the platform's generative AI layer, ships on every paid tier, with unlimited access on Pro and Enterprise and limited access on Starter and Plus.
- Con: Lead scoring is not in the contact-band price at any tier. It lives inside the Pipelines enhanced CRM add-on, which publishes no dollar of its own, so a team that needs scoring on day one has an unbudgeted line.
- Con: Users are capped low on the entry tiers, one on Starter and Plus, so a team of three or more marketers needs Pro or Enterprise before headcount even enters the contact-price comparison.
Salesforce Account Engagement
- 4.1 on Capterra (650 reviews)
- 4.3 on SourceForge (67 reviews)
- 3.6 on G2 (12 reviews)
Teams whose sales pipeline already lives in Salesforce and should stay there.
- Pro: Growth+ includes 10,000 contacts, lead nurturing, and scoring with 50 automation rules, so a routing map that fits inside that cap does not need a higher edition just to turn scoring on.
- Pro: Plus+ adds AI-powered scoring and B2B Marketing Analytics at 100 automation rules for $2,750/org/mo, and Advanced+ raises that to 150 rules for $4,400/org/mo, both at the same 10,000-contact allowance.
- Pro: Premium+ includes 75,000 contacts and every capability across the line for $15,000/org/mo, so a large program does not have to piece scoring and analytics together from separate add-ons.
- Con: This is an org subscription built around Salesforce's CRM, not a bolt-on marketing tool. A team without Salesforce as the system of record is buying a second platform, not replacing one.
- Con: Contacts beyond the included allowance sell in blocks, and further contacts past Premium+'s 75,000 are not shown on the public comparison, so a database that outgrows that tier needs a sales conversation.
Pardot's pricing is significantly expensive, especially starting at $1,250/month for the Growth tier and quickly escalating to $4,400/month for Advanced.
Watch out
Potential for annual-only commitment discounts
Mailchimp
- 4.5 on Capterra (17,598 reviews)
- 4.3 on G2 (12,988 reviews)
- 2.6 on Trustpilot (1,411 reviews)
Teams whose Marketing Hub use was mostly newsletters and simple automation.
- Pro: Standard, at a 500-contact band on a 12-month term, adds 200-step automation flows and Intuit Assist generative AI at no added charge, plus custom-coded email templates you can create and send.
- Pro: Essentials includes up to four workflow steps and three seats, enough for a single marketer running a welcome series and a newsletter without buying automation depth it will not use.
- Pro: The free plan covers up to 250 contacts with no card required, which is enough to test the migration before committing a budget line.
- Con: Automation is capped at four steps on Essentials, well short of Marketing Hub's workflow builder, so a team that relied on multi-branch nurture sequences needs Standard or higher to match that depth.
- Con: Premium jumps to $350/mo at the same 500-contact entry band, a steep step from Standard, and is aimed at teams that need a dedicated integration specialist and priority phone support, not just more contacts.
Mailchimp was once the default email marketing tool for small businesses, and its free tier was legendary.
Watch out
ALL contacts count: subscribed, unsubscribed, non-subscribed, and 'cleaned' contacts all count toward your plan limit. You pay for contacts who unsubscribed last year unless you manually archive them. This inflates costs by 20-40% for most lists
Small teams leaving Marketing Hub's contact-tier climb for a lower fixed rate.
- Pro: Standard is the first tier where marketing automation and A/B testing turn on, at a fixed monthly rate well under Marketing Hub Starter's per-seat pricing, with no onboarding fee stacked on top.
- Pro: The free plan sends up to 300 emails a day with no card required, useful for testing deliverability on the new domain before a paid plan is chosen.
- Pro: Professional adds 10 seats and contact scoring at a published rate, so a team that eventually needs scoring can see the exact tier where that cost begins.
- Con: Contact scoring, the feature closest to what Marketing Hub Professional offers, is Professional only, a jump from Standard's automation-only tier that a fast-growing team should plan for early.
- Con: The Starter tier sends email but does not include the automation workflows Standard does, so a team that needs branching sequences on day one should budget past the entry price.
Brevo's pricing is quite competitive, especially at the entry level.
Watch out
Removing branding is an add-on
Small businesses running sales and marketing from the same small team.
- Pro: The entire platform, including CRM, lead scoring, landing pages, and email automation, sits behind one price rather than feature-gated editions, so a small team is not choosing between a marketing edition and a sales edition.
- Pro: Two user licenses are included, and a third person is a known $39/mo line rather than a jump to a higher edition the way Marketing Hub's Core Seats work.
- Pro: Lead scoring and an AI automation assistant are included natively, not sold as a separate add-on the way ActiveCampaign sells scoring through Pipelines.
- Con: Implementation services are required and the fee is not printed on the pricing page, so the $299/mo base is not the full first bill, the same gap Marketing Hub Professional has with its onboarding charge.
- Con: There is no lower entry tier for a solo marketer testing the platform, unlike Mailchimp or Brevo's free plans, so the commitment starts at the full flat rate.
It's best for established small businesses with higher budgets prioritizing an all-in-one solution.
Watch out
Overage fees for additional contacts
SaaS teams whose automation should fire on product usage, not a gated download.
- Pro: Essentials, on a monthly term, includes 5,000 profiles counting people and objects together, 1 million emails a month, and a visual workflow builder, which suits product and lifecycle messaging better than a form-first nurture tool.
- Pro: Additional profiles are billed at $0.009 each and additional emails at $0.12 per 1,000, so growth past the included volume shows up as a predictable line rather than a forced tier jump.
- Pro: Early-stage companies that raised under $10M can apply for a full free year through the startup program, an application rather than a public free tier.
- Con: There is no native sales pipeline or deal record the way Keap or Account Engagement include one, so a team that wants marketing and sales data in a single login is buying a second system for the CRM half.
- Con: Premium moves to an annual term at $1,000/mo, a large step up from Essentials, aimed at teams that need custom profile and email volume rather than a small increase in list size.
Customer.io's pricing is on the expensive side, especially for smaller businesses, with the Essentials tier starting at $100/month.
Watch out
Overage fees for profiles/emails beyond tier limits
Very small businesses whose Marketing Hub use was email and social scheduling.
- Pro: Standard, the recommended plan at $29.75/mo on an annual prepay, adds three automation templates, an AI campaign builder, subject-line testing, and 10 custom segments, at three included users against Lite's one.
- Pro: Premium, at $68/mo on the same annual basis, removes the automation cap entirely, adds dynamic content and Google Ads Manager, and includes 500 SMS messages a month with unlimited users.
- Pro: All three tiers ship 300 pre-built integrations and a 30-day money-back guarantee, so a team can test the migration with a stated exit window.
- Con: Lite includes only one automation template and basic reporting, well short of even Marketing Hub Starter's workflow options, so it fits only the smallest, simplest sending needs.
- Con: Prices shown are the annual prepay rate; paying monthly costs more, and email sends are capped at a multiple of the contact count (10 times on Lite, 24 times on Premium), which a high-volume sender should check against its real send volume.
It's best suited for small to medium businesses that prioritize established brand recognition and a comprehensive, albeit pricier, feature set.
Watch out
Potential for increased costs with additional users on Lite.
DTC brands rebuilding cart-recovery and win-back flows Marketing Hub required custom work for.
- Pro: Standard, at a 500-contact entry with 6,000 emails a month, includes pre-built ecommerce workflows for cart abandonment and welcome series, plus two essential AI tools, out of the box.
- Pro: Pro moves to a 2,500-contact entry with unlimited monthly emails and five advanced AI tools, including forms and reporting AI, at a price still well under Marketing Hub Professional.
- Pro: SMS is available on both paid tiers starting near a cent per message, letting a store add text alongside email without a separate platform.
- Con: This is not a B2B lead-scoring or CRM tool. A team that needs a sales queue and a deal record, not a cart-recovery flow, should look at ActiveCampaign or Account Engagement instead.
- Con: The free plan caps at 250 contacts and 500 monthly emails, enough only to test the platform before a real migration, not to run a live store on.
Omnisend's pricing is fair, especially with a generous free tier for up to 250 contacts.
Ecommerce teams that want a single number instead of feature-gated tiers.
- Pro: Every feature, including unlimited email sends, up to 50 workflows, dynamic segments, and unlimited sub-accounts, is included at every list size, so there is no separate automation tier to buy up into the way Marketing Hub gates scoring to Professional.
- Pro: Pricing is a single monthly figure tied only to list size, which removes the Core Seats and onboarding-fee math a Marketing Hub buyer has to do before comparing rates.
- Pro: A built-in MCP connector lets a team query subscriber and revenue data from an AI assistant directly, included at no extra cost on every plan.
- Con: Live chat support is reserved for accounts on $99/mo or higher plans, so a team on the $39/mo entry tier has email support only, a step down from Marketing Hub's phone support on paid editions.
- Con: This is built specifically for ecommerce stores. A B2B team without a Shopify, WooCommerce, or BigCommerce connection is not the intended buyer, and the platform does not publish a CRM or deal-pipeline feature.
Drip's pricing is on the higher side for smaller contact lists, with the 2,500 People tier at $39/month offering standard features.
Enterprises with a marketing-ops owner that can wait on an Adobe quote.
- Pro: Growth, the entry package, includes 10 users and 20,000 API calls a day for core marketing email, segmentation, automation, and measurement, a wider seat count than Marketing Hub's included Core Seats at any tier.
- Pro: Prime adds lead- and account-based marketing with journey analytics and AI personalization at 25 users and 50,000 daily API calls, the package to request when the buying group, not just the individual lead, is the target.
- Pro: Ultimate raises API access further and adds unlimited interactive webinars with concurrency, for a team already committed to running the instance at Adobe's top tier.
- Con: None of the four packages print a USD amount anywhere on Adobe's own pricing page, so this row cannot be budgeted the way the other nine on this page can before a sales call.
- Con: A team that signs on the Growth name alone can still lack the account-based analytics Prime describes, because the packages are distinct products, not a simple ladder of more of the same features.
It's best suited for large enterprises with significant marketing budgets and complex automation needs.
Watch out
Add-ons like Marketo Measure can increase price
What people mean when they shop for a Marketing Hub alternative
A Marketing Hub alternative takes the nurture, the lead score, or the CRM sync off a contract that bills by marketing-contact tier plus a one-time onboarding charge. If the replacement cannot show a monthly number, the buyer has traded one unpriced product for another.
Contact-priced automation with no onboarding fee fits a company whose Marketing Hub order is Starter or Professional and whose real complaint is the tier climb. ActiveCampaign and Mailchimp both publish a rate at a stated contact count, and neither charges a mandatory setup fee the way Professional and Enterprise do.
A Salesforce-native platform fits a company that bought Marketing Hub as much for the contact record as for email, and whose sales team already lives in Sales Cloud. Salesforce Account Engagement prices per organization, then meters contacts in blocks, so the CRM sync is not a second login.
A flat platform price fits a small business that used Marketing Hub as a combined CRM and marketing tool and wants one number instead of Core Seats, HubSpot Credits, and an onboarding invoice stacked on top of each other. Keap sells the whole product at a single monthly rate.
A budget send-priced tool fits a team that mostly ran broadcast email and simple workflows on Marketing Hub and never touched lead scoring. Brevo and Constant Contact both start well under Marketing Hub Starter's list rate.
Product-event automation fits a SaaS company whose trigger is a signup or a feature click, not a gated PDF. Customer.io prices by profile and by email volume rather than by marketing contact.
Ecommerce-native automation fits a DTC brand that used Marketing Hub for cart and order flows it was never built for. Omnisend and Drip ship abandoned-cart and win-back workflows as a default, not an add-on.
The same class of enterprise suite, still a quote, is for a marketing-ops team that will run multi-model scoring across regions and can wait on a written number. Adobe Marketo Engage keeps that scale and prints no dollar. The B2B marketing automation guide is the closer list when the buyer wants every B2B suite ranked side by side rather than framed as an exit from one of them.
The seat price is not the onboarding invoice
The expensive mistake is comparing Marketing Hub's Starter rate with a competitor's entry seat, then discovering Professional's mandatory onboarding fee only after the contract is signed. The other mistake is picking a card-free tool for the marketing spend, then finding lead scoring lives behind an unpriced add-on there too.
Toolradar data: 101 of the 346 marketing automation tools we track are freemium, so a no-cost workflow tool and a five-figure quote sit in the same catalog. The free label rarely means the CRM sync, the lead score, or the onboarding specialist came along.
Marketing Hub Professional requires a one-time Professional Onboarding fee on top of its monthly base, and Enterprise requires a larger version of the same charge. Neither number appears in the headline price a rep quotes first. A team that models only the monthly rate understates the first year by that entire onboarding line, which most of the alternatives on this page do not charge at all.
Marketing contacts and non-marketing contacts are also a different meter than most competitors use. HubSpot leaves non-marketing contacts free up to a high overall cap, while the paid contact tier is what drives the bill and the email-send limit. ActiveCampaign, Mailchimp, and Constant Contact instead price a single contact band that includes everyone, so the two bills are not directly comparable without converting one to the other's logic first.
Key Features to Look For
The onboarding fee Marketing Hub does not put in the headline (Essential)
Professional and Enterprise both require a one-time onboarding charge on top of the monthly base, and neither shows up in the rate a rep quotes first. Only Keap among the nine priced alternatives here charges an equivalent mandatory setup fee, and its fee is also missing from the headline rate; the other eight publish a rate that lands closer to the real first-month bill.
Where lead scoring actually lives (Essential)
Marketing Hub gates scoring to Professional and Enterprise. Account Engagement lists scoring on its comparison grid at every edition, and Keap includes it natively in its single platform. ActiveCampaign sells scoring inside an unpriced Pipelines add-on on every tier, so a contact-band quote there is not the finished automation budget.
What counts as a billed contact or seat (Essential)
HubSpot bills marketing contacts and leaves non-marketing contacts free up to a high cap, with email sends capped at a multiple of the contact tier. ActiveCampaign, Mailchimp, Brevo, and Constant Contact instead price one contact band that includes everyone on the list. Customer.io meters profiles, people and objects together, and Keap charges a flat platform rate regardless of contact count.
Core Seats versus a flat user count (Important)
Marketing Hub bundles a set number of Core Seats per edition and charges for each additional one. Keap includes two users in its single price and charges a flat rate per extra person. ActiveCampaign's seat count rises with the tier, from one user on Starter and Plus to five on Enterprise, at no extra per-seat charge within that tier.
Ecommerce workflows as a default, not an add-on (Important)
Omnisend and Drip ship abandoned-cart, welcome-series, and win-back workflows out of the box for a Shopify or BigCommerce store, at a price that scales with contact or list size rather than with a marketing-contact tier. Marketing Hub's automation was built for a form-and-CRM motion first, so a DTC brand often rebuilds the same flows a native tool ships by default.
A number you can put in a sheet today (Important)
Every alternative on this page except Adobe Marketo Engage prints at least one USD figure, so a team can reject a bad fit before a demo. Marketo does not, across all four of its packages, so it is the one row here that still needs an order form before it can be budgeted.
What the cheapest tier withholds (Important)
Marketing Hub Starter has no lead scoring and caps marketing contacts at 1,000. Mailchimp Essentials caps automation at four workflow steps and excludes generative AI features that Standard and Premium include at no added cost. Brevo's automation only turns on at Standard, and contact scoring is Professional only. A cheap entry tier rarely carries the feature the buyer actually left HubSpot to get.
HubSpot Credits and the metered AI layer (Nice to have)
Paid Marketing Hub editions include a set number of HubSpot Credits for AI-driven agents and features, and more can be bought at a per-credit rate or a lower annual rate. Customer.io is the only priced alternative here with a comparable standalone AI credits currency, at $10 per additional 100,000 AI credits; the other eight simplify forecasting by folding their AI features into the plan price instead.
What to decide before you cancel Marketing Hub
If the Marketing Hub order is Starter, price ActiveCampaign Plus or Mailchimp Standard before a demo, because the missing piece was lead scoring or workflow depth, not the seat itself.
If the order is Professional or Enterprise, add the required onboarding fee to the monthly base before comparing it with a competitor's rate, because that fee is not in the headline number.
If the sales pipeline already lives in Salesforce, price Account Engagement before a suite that duplicates the contact record in a second system.
If two people run both sales and marketing, price Keap's flat platform rate against Marketing Hub's Core Seats and HubSpot Credits before assuming the suite is cheaper.
Evaluation Checklist
On the Marketing Hub renewal, circle the onboarding line separately from the monthly base, because Professional and Enterprise both require it once and it is easy to forget when comparing rates.
On ActiveCampaign, price the Pipelines add-on in writing if lead scoring is a requirement, because it publishes no price of its own on any tier.
On Salesforce Account Engagement, confirm whether B2B Marketing Analytics, SMS, and WhatsApp are on the quote or still add-ons above Growth+.
On Mailchimp, confirm the contact count the quoted rate assumes, because the published price is tied to a 500-contact band and rises from there.
On Keap, ask for the implementation services fee in writing, because it is required and not printed on the pricing page.
On Customer.io, count profiles as people and objects together, not only contacts, because the 5,000-profile Essentials cap includes both.
On Constant Contact, check which plan's email-send multiple (10x, 12x, or 24x contacts) actually covers your monthly volume before you pick the cheapest tier.
Pricing Overview
Contact-priced, no onboarding fee
ActiveCampaign, Mailchimp, Brevo, and Constant Contact, when a published rate should be the whole first bill.
USD per contact band per month
Salesforce-native org price
Account Engagement, when Sales Cloud already holds the pipeline.
USD per org per month, then contact blocks
Flat platform rate
Keap and Drip, when a single number should replace Core Seats and onboarding fees.
One USD figure, feature-gate free
Profile-priced product-led tool
Customer.io, when the trigger is a signup or feature event, not a form fill.
USD per profile and email volume
Quote-only enterprise
Adobe Marketo Engage, when a marketing-ops team will run the instance and can wait for an order form.
No public USD price
Pricing Comparison
| Tool | Published USD price | What that price includes | Billing |
|---|---|---|---|
HubSpot Marketing Hub (the contract) | Starter $7/mo/seat promo ($20 list); Pro $800/mo promo ($890 list) + $3,000 onboarding; Enterprise $3,600/mo + $7,000 onboarding | 1,000 to 10,000 marketing contacts by tier, Core Seats included, onboarding required on Pro and Enterprise | Per seat and contact tier |
Starter $15/mo, Plus $49/mo, Pro $79/mo, Enterprise $145/mo | 1,000 contacts, billed annually. Lead scoring is the unpriced Pipelines add-on on every tier. | Per contact band / month | |
Growth+ $1,250/org/mo; Plus+ $2,750; Advanced+ $4,400; Premium+ $15,000 | 10,000 contacts on the first three editions, 75,000 on Premium+. Scoring listed on every edition. | Per org / month | |
Mailchimp | Free $0; Essentials $13/mo; Standard $20/mo; Premium $350/mo | 500-contact band. Automation caps at 4 flow steps below Standard. Free caps at 250 contacts. | Per contact tier / month |
Brevo | Free $0; Starter $9/mo; Standard $18/mo; Professional $499/mo | Automation turns on at Standard. Contact scoring and 10 seats are Professional only. | Per plan / month |
Keap | $299/mo flat | Whole CRM and automation platform, 2 users included. Implementation fee required, not printed. | Flat monthly |
Essentials $100/mo; Premium $1,000/mo annual | 5,000 profiles (people plus objects), 1 million emails/month on Essentials. No native sales pipeline. | Per plan / month | |
Lite $10.20/mo; Standard $29.75/mo; Premium $68/mo (annual, starting prices) | Automation capped at 1, 3, or unlimited templates by tier. Sends 10x, 12x, or 24x contacts. | Per contact tier / month | |
Omnisend | Free $0; Standard $11.20/mo; Pro $41.30/mo | 500 to 2,500 contacts. Built around Shopify and BigCommerce cart and order workflows. | Per contact tier / month |
Drip | $39/mo flat | Up to 2,500 people, all features included at every list size, no feature-gated tiers. | Per list-size band |
No public price (Growth, Select, Prime, Ultimate) | Multi-model lead and account scoring. Ask for Prime, not only Growth, for account-based work. | Custom quote |
USD prices read on vendor sites on September 24, 2026. HubSpot's Starter and Professional rates shown are the current promotional prices, with the standard list price noted alongside. Constant Contact and Mailchimp figures are the lowest published contact band; both rise with list size.
Mistakes to Avoid
- ×
Comparing Marketing Hub Starter's per-seat rate with a competitor's entry tier ignores that Starter has no lead scoring at all. The comparison that matters is against a tier that actually turns scoring on, such as ActiveCampaign Plus or Brevo Professional.
- ×
Modeling only the monthly base on Marketing Hub Professional or Enterprise skips the required one-time onboarding fee, which is not in the headline rate and changes the real first-year cost by a fixed, sizable amount, the same gap a flat-rate platform like Keap avoids by pricing implementation separately instead of hiding it.
- ×
Treating an ActiveCampaign contact-band quote as the finished automation budget misses that lead scoring lives in the unpriced Pipelines add-on on every tier, so the number in the table is not the number sales will need.
- ×
- ×
Assuming Marketo's Growth package includes account-based marketing because it was the first name on the packaging page. Growth is core email and automation; the account-based tooling is described under Prime.
- ×
Skipping Keap's implementation services fee when comparing its flat monthly rate with a competitor's published tier, because that fee is required and not shown on the pricing page, the same kind of gap Marketing Hub's onboarding charge creates.
Expert Tips
- →
Write the Marketing Hub onboarding fee into the cancellation math before you compare rates elsewhere, because $3,000 on Professional or $7,000 on Enterprise is real money a monthly comparison will otherwise hide.
- →
Ask ActiveCampaign for the Pipelines add-on price in writing if lead scoring is a requirement, since the contact-band rate on the pricing page does not include it on any tier.
- →
Count profiles, not contacts, when pricing Customer.io, because the 5,000-profile Essentials cap includes objects as well as people, and a product with several event types per user fills that cap faster than a contact list would.
- →
Match the email-send multiple to your real volume on Constant Contact before picking Lite for its price, since sends are capped at 10 times your contacts there against 24 times on Premium.
- →
- →
Ask Marketo for Prime by name, not just a quote, because Growth and Prime are different products, and a quote that only says Marketo Engage can still be the email package.
Red Flags to Watch For
-
A Marketing Hub Starter quote presented as a full automation replacement, when lead scoring only turns on at Professional.
-
An ActiveCampaign contact-band price treated as the finished automation budget, when scoring sits in the unpriced Pipelines add-on.
-
A Marketing Hub Professional or Enterprise rate compared without its required one-time onboarding fee added to the first year.
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A Keap demo that skips the implementation services fee, which is required and not shown on the pricing page.
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A Marketo package quoted by name alone. Growth is the entry email package, and Prime is the lead- and account-based package, and neither publishes a dollar to check the quote against.
The Bottom Line
ActiveCampaign is the default exit from HubSpot Marketing Hub: automation and a CRM at a published contact-band rate, with no onboarding fee to add on top. Salesforce Account Engagement fits when the pipeline already lives in Salesforce. Mailchimp fits when the real Marketing Hub use was broadcast email. Brevo and Constant Contact are the budget rows for a small list. Keap replaces Core Seats and onboarding charges with one flat platform price.
Customer.io fits a product-led SaaS trigger. Omnisend and Drip fit ecommerce automation Marketing Hub was never built to run natively. Adobe Marketo Engage stays the enterprise pick for a team with a marketing-ops owner who can wait on a quote.
Cite this: Toolradar, "Best HubSpot Marketing Hub Alternatives in 2026", September 2026. Prices checked on vendor pages in September 2026. Compared against the 346 marketing automation tools we track.
Frequently Asked Questions
What is the best HubSpot Marketing Hub alternative in 2026?
ActiveCampaign is the best default for most teams leaving Marketing Hub, because Plus names a monthly rate at a stated contact count and carries no required onboarding fee the way Marketing Hub Professional does. It fits a team that wants workflow automation and a lightweight CRM without Marketing Hub's Core Seats structure.
Salesforce Account Engagement is the better fit when the sales pipeline already lives in Salesforce, since it prices per organization rather than duplicating the contact record in a second system. Keap is the better fit for a small business that wants one flat platform price instead of tiered seats and credits. The wider field, not framed as an exit, is on HubSpot alternatives.
How much does a HubSpot Marketing Hub alternative cost in 2026?
It depends what Marketing Hub tier is being replaced. Marketing Hub Starter's current promotional rate is $7/mo per seat, against a $20/mo list price, and Professional's promotional rate is $800/mo against an $890/mo list price, both before the required onboarding fee of $3,000 on Professional or $7,000 on Enterprise.
The published alternatives on this page range from Brevo's $9/mo entry tier to Salesforce Account Engagement's per-organization pricing for a Salesforce-native rollout, with ActiveCampaign, Mailchimp, Keap, and Customer.io landing between those two ends. Prices were checked on vendor sites in September 2026, and Adobe Marketo Engage still publishes no dollar figure on any of its four packages.
Is there a free alternative to HubSpot Marketing Hub?
HubSpot's own Free tier covers basic tools for up to two users with no lead scoring. Among the alternatives here, Mailchimp's free plan covers up to 250 contacts, Brevo's free plan sends up to 300 emails a day, and Omnisend's free plan covers 250 contacts and 500 emails a month, all with no card required.
None of these free tiers include the workflow depth or lead scoring that make Marketing Hub Professional worth its price, so they suit testing a migration or running a very small list, not replacing a full automation program. ActiveCampaign, Salesforce Account Engagement, Keap, Customer.io, and Drip do not offer a free plan.
Does ActiveCampaign replace Marketing Hub's lead scoring?
Only with an added cost. ActiveCampaign's contact-band price, including its Plus tier, covers automation, segmentation, and a standard CRM integration, but lead scoring sits inside the Pipelines enhanced CRM add-on, which publishes no price of its own on any tier.
A team that treats the contact-band rate as the finished automation budget will be short the scoring feature that was likely the reason it looked at Marketing Hub Professional in the first place. Get the Pipelines add-on quoted in writing before comparing the total with Marketing Hub's own scoring tier.
Salesforce Account Engagement or HubSpot for a Salesforce shop?
Choose Account Engagement when the sales pipeline already lives in Salesforce and marketing should write into that same system, rather than syncing a second CRM. Growth+ is $1,250/org/mo with 10,000 contacts and lead nurturing and scoring listed on the comparison grid.
Choose HubSpot when the team wants Marketing Hub's own CRM as the system of record and is willing to treat Salesforce sync as optional. Marketing Hub Professional includes field mapping to Salesforce, but it is still a second platform. The underlying CRM decision is covered in HubSpot vs Salesforce.
Is Keap cheaper than HubSpot Marketing Hub for a small business?
Often, once the required fees on both sides are counted. Keap is a flat $299/mo covering CRM, lead scoring, and marketing automation for two users, plus a required implementation fee that is not printed on the pricing page.
Marketing Hub Professional's promotional rate is $800/mo for three Core Seats and 2,000 marketing contacts, plus a required $3,000 one-time onboarding fee. Keap includes lead scoring natively at every account, while Marketing Hub gates it to Professional and Enterprise. Compare both totals, including the unpriced fee on each side, before assuming either is the cheaper year.
What should an ecommerce store use instead of Marketing Hub?
Omnisend or Drip, because both are built around cart-abandonment, welcome-series, and win-back automation for Shopify, WooCommerce, or BigCommerce stores by default, where Marketing Hub's workflows were built for a form-and-CRM motion first.
Omnisend Standard starts at $11.20/mo for 500 contacts with pre-built ecommerce workflows. Drip is a flat $39/mo for up to 2,500 people with every feature included at that size. Neither replaces a B2B sales pipeline, so a DTC brand that also runs B2B wholesale should keep a separate CRM conversation open.
Cite this page: Toolradar, "Best HubSpot Marketing Hub Alternatives in 2026", updated September 2026, https://toolradar.com/guides/best-hubspot-marketing-hub-alternatives
Sources
Prices and plan details on this page come from each vendor's own pricing page, re-checked by the Toolradar pricing tracker:
- ActiveCampaign pricing, checked
- Mailchimp pricing, checked
- Brevo pricing, checked
- Keap pricing, checked
- Customer.io pricing, checked
- Constant Contact pricing, checked
- Omnisend pricing, checked
- Drip pricing, checked
- Adobe Marketo Engage pricing, checked
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