Alternatives
Best Marketo alternatives in 2026
Data compiled by Toolradar Updated How we rate
Cite this list: Toolradar, best Marketo alternatives 2026, toolradar.com/alternatives/marketo
8 direct alternatives to Marketo, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
Quick answer
- HubSpot is the top alternative to Marketo on our list, followed by Salesforce and ActiveCampaign.
- 1 of the 8 alternatives has a free plan, starting with Mailchimp.
- Highest rated: ActiveCampaign, 4.5 out of 5 from 17,363 ratings, Sep 2026.
- 8 alternatives
- 1 with a free plan
Top 3 alternatives to Marketo
HubSpot
#1 Top pickCRM platform for scaling businesses
Starting price
From $7 /mo
Cheapest paid plan, monthly, as of November 2026
3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026
Our take
Best overall
Salesforce
#2Manage sales pipelines, customer support, and marketing journeys in one CRM
Starting price
From $25 /mo
Cheapest paid plan, monthly, as of November 2026
4.4 /5 across G2 and Capterra · 44,685 ratings, Sep 2026
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Starting price
From $15 /mo
Cheapest paid plan, monthly, as of November 2026
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
Our take
Highest rated
Marketo vs 8 alternatives
| Tool | Starting price (Nov 2026) | Free plan | Rating |
|---|---|---|---|
 | Price: Not published | Free plan: No | 3.8 out of 5, from 3,163 ratings across G2 and SourceForge (3,163) |
| Price: $7/mo | Free plan: No | 3.9 out of 5, from 19,150 ratings across Trustpilot, TrustRadius, PeerSpot and more (19,150) |
| Price: $25/mo | Free plan: No | 4.4 out of 5, from 44,685 ratings across G2 and Capterra (44,685) |
| Price: $15/mo | Free plan: No | 4.5 out of 5, from 17,363 ratings across G2 and Capterra (17,363) |
 | Price: $13/mo | Free plan: Yes | 3.9 out of 5, from 31,997 ratings across Trustpilot, G2 and Capterra (31,997) |
 | Price: Contact sales | Free plan: No | 4.4 out of 5, from 1,806 ratings across SourceForge and G2 (1,806) |
 | Price: $100/mo | Free plan: No | 4.5 out of 5, from 988 ratings across G2 and Capterra (988) |
 | Price: Not published | Free plan: No | 4.1 out of 5, from 729 ratings across SourceForge, G2 and Capterra (729) |
 | Price: Not published | Free plan: No | 3.9 out of 5, from 641 ratings across G2 and Capterra (641) |
Why people consider alternatives to Marketo
Adobe Marketo Engage is an enterprise marketing automation platform that orchestrates campaigns across email, web, mobile, chat, events, and digital advertising.
Teams most often switch away when one of these starts to bite:
- Pricing at scale as usage or premium tiers add up.
- Missing integrations with the rest of your stack.
- Performance or scale limits as your needs grow.
- A specific feature gap you have hit in marketing automation.
The 8 alternatives below cover the same core job (marketing automation) with different trade-offs.
Marketo by the numbers
| Metric | Marketo | Peer median | Position (1 is best) |
|---|---|---|---|
| Free plan | No | 7 of 31 have one | n/a |
| Listed as an alternative to | 9 tools | 4 | #8 of 31 |
| User rating | 3.8/5 (across the web, 3,163 ratings) | 4.6/5 | #22 of 23 tools with 20+ reviews |
| Compare-page visits, last 30 days | 38 visits | 40 | #6 of 10 tools with 20+ compare-page visits |
Visitors most often compare Marketo with Braze and Salesforce (last 30 days, Nov 2026).
Listed as an alternative to: #8 on 2026-10-16 to #8 on 2026-11-02 (rank among 31 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. All Attribution data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.
Cite this: Toolradar, “Marketo by the numbers”, Nov 2026.
Marketing Automation leaderboards from Toolradar data
Toolradar ranks Marketing Automation tools on one measure at a time, only where at least 8 tools have data. As of Nov 2026.
Lowest entry price, plans with no stated unit
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 142 tools with no stated price unit, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | LadderFlow | $1.58/mo, billed yearly |
| 2 | Repostit | $4/mo, billed yearly |
| 3 | HubSpot | $7/mo, billed monthly |
| 3 | Moosend | $7/mo, billed monthly |
| 5 | Multilogin | $7.08/mo, billed yearly |
Lowest entry price, flat team plans
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 16 tools priced as a flat team plan, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | Mailerlite | $12/mo flat, billed monthly |
| 2 | Aweber | $15/mo flat, billed monthly |
| 2 | Feedhive | $15/mo flat, billed monthly |
| 4 | SocialDesk | $19/mo flat, billed monthly |
| 5 | Privy | $24/mo flat, billed monthly |
Lowest entry price, per-user plans
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 11 tools priced per user, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | Nutshell | $13/user/mo, billed monthly |
| 2 | EngageBay | $14.99/user/mo, billed monthly |
| 3 | Top Producer | $25/user/mo, billed monthly |
| 4 | Insightly | $29/user/mo, billed monthly |
| 5 | Act! | $30/user/mo |
A position exists only when at least 8 tools have data for that metric. 169 of 357 Marketing Automation tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “Marketing Automation leaderboards”, Nov 2026. Data licensed CC BY 4.0. All Marketing Automation statistics.
8 alternatives to Marketo
Ranked by G2 and Capterra ratings, media mentions, and editor review, plus how directly they replace Marketo.
- 1
HubSpot
Paid Battle-tested at scaleCRM platform for scaling businesses
3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026
From $7/mo, billed monthly
- 2
Salesforce
Paid Higher rated by usersManage sales pipelines, customer support, and marketing journeys in one CRM
4.4 /5 across G2 and Capterra · 44,685 ratings, Sep 2026
From $25/user/mo, billed monthly or yearly
- 3
ActiveCampaign
Free plan Cheaper than MarketoAutonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
From $15/mo, billed monthly; free plan available
- 4
Mailchimp
Free plan Cheaper than MarketoGrow your business with email, SMS, and AI marketing
3.9 /5 across Trustpilot, G2 and Capterra · 31,997 ratings, Sep 2026
From $13/mo, billed monthly; free plan available
- 5
Braze
Contact Higher rated by usersCustomer engagement platform for cross-channel campaigns
4.4 /5 across SourceForge and G2 · 1,806 ratings, Sep 2026
Price not published
- 6
Customer.io
Paid Higher rated by usersAutomated messaging based on user behavior
4.5 /5 across G2 and Capterra · 988 ratings, Sep 2026
From $100/mo, billed monthly
- 7
Pardot
Contact Higher rated by usersB2B marketing automation by Salesforce
4.1 /5 across SourceForge, G2 and Capterra · 729 ratings, Sep 2026
Price not published
- 8
Eloqua
PaidEnterprise marketing automation by Oracle
3.9 /5 across G2 and Capterra · 641 ratings, Sep 2026
Price not published
Frequently asked questions
What is the best alternative to Marketo?
Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Marketo are HubSpot, Salesforce, ActiveCampaign. Each solves the same core job with different trade-offs on pricing, features, and integrations.
Is there a free alternative to Marketo?
There is no fully free alternative in this list. ActiveCampaign is freemium: a permanent free tier plus paid plans (Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation).
Why do people look for Marketo alternatives?
Common reasons teams switch away from Marketo: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in marketing automation. The alternatives on this page solve the same core problem with different trade-offs.
Side-by-side comparisons
In-depth comparison pages for Marketo versus each alternative.
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