The Bottom Line
Entry price
Paid plans only
Biggest pro
Comprehensive all-in-one platform integrating CRM, marketing automation, and customer management for SMBs.
Biggest con
The product's long history (since 1987) might suggest a legacy interface or architecture, though recent updates are mentioned.
TL;DR - Act!
- Act! is an all-in-one CRM, marketing, and customer management solution designed for small and medium businesses.
- It offers extensive customization options, mobile access, and integrated tools like email marketing, interactive quotes, and AI writing assistance.
- The platform emphasizes strong customer support with dedicated account managers and free onboarding to help businesses build and maintain relationships.
What is Act!?
Available on: Web, iOS, Android
Pros & Cons
Pros
- Comprehensive all-in-one platform integrating CRM, marketing automation, and customer management for SMBs.
- Highly customizable interface and data fields allow tailoring to unique business specifications and industry needs.
- Strong emphasis on personalized customer support, including dedicated account managers and free onboarding.
- Offers robust mobile access for managing contacts, activities, and opportunities on iOS and Android devices.
- Includes advanced features like interactive quotes, AI writing assistant for marketing, and SMS text messaging integration.
Cons
- The product's long history (since 1987) might suggest a legacy interface or architecture, though recent updates are mentioned.
- The information provided does not explicitly mention advanced analytics capabilities beyond basic dashboards and reports, which might be a limitation for businesses requiring deep data science insights.
Ratings Across the Web
Act! holds an aggregate rating of 3.9 out of 5 from 485 reviews across G2, last checked March 19, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
Pricing Plans
Free TrialPricing checked Sep 19, 2026
Premium Cloud
$30/monthly
- Cloud-based CRM
- Contact management
- Opportunity tracking
- Basic marketing automation
- Email integration
- Mobile access
Premium Desktop
$37.5/monthly
- On-premises installation
- All Premium Cloud features
- Local data storage
- Offline access
Premium Plus
$45/monthly
- All Premium features
- Advanced marketing automation
- Custom dashboards
- Enhanced reporting
Ultimate
$60/monthly
- All Premium Plus features
- Advanced analytics
- Priority support
- Custom integrations
Is Act! worth the price?
Act!'s pricing is on the higher side for small businesses, especially considering the feature sets at the lower tiers.
Premium Cloud at $30/month offers basic CRM, but many competitors provide more robust marketing automation at this price point. The Ultimate tier at $60/month is quite expensive for a small business CRM.
It's best for small businesses that prioritize on-premises options or require very specific, long-standing CRM functionalities.
Reviews
Review Act!, get a free AI guide
Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.
Across 485 verified user reviews on G2
Add your hands-on experience using the offer above to help the next buyer.
Best Act! Alternatives
Top alternatives based on features, pricing, and user needs.
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
CRM for fast-moving sales teams to close more deals
Your CRM for smarter AI email marketing, engagement, and growth, all from one simple AI-driven platform.
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.