The Bottom Line
Entry price
Paid plans only
Biggest pro
Comprehensive all-in-one platform integrating CRM, marketing automation, and customer management for SMBs.
Biggest con
The product's long history (since 1987) might suggest a legacy interface or architecture, though recent updates are mentioned.
TL;DR - Act!
- Act! is an all-in-one CRM, marketing, and customer management solution designed for small and medium businesses.
- It offers extensive customization options, mobile access, and integrated tools like email marketing, interactive quotes, and AI writing assistance.
- The platform emphasizes strong customer support with dedicated account managers and free onboarding to help businesses build and maintain relationships.
What is Act!?
Available on: Web, iOS, Android
Pros & Cons
Pros
- Comprehensive all-in-one platform integrating CRM, marketing automation, and customer management for SMBs.
- Highly customizable interface and data fields allow tailoring to unique business specifications and industry needs.
- Strong emphasis on personalized customer support, including dedicated account managers and free onboarding.
- Offers robust mobile access for managing contacts, activities, and opportunities on iOS and Android devices.
- Includes advanced features like interactive quotes, AI writing assistant for marketing, and SMS text messaging integration.
Cons
- The product's long history (since 1987) might suggest a legacy interface or architecture, though recent updates are mentioned.
- While positioned as an affordable solution, specific pricing tiers and potential costs for advanced integrations are not detailed.
- The information provided does not explicitly mention advanced analytics capabilities beyond basic dashboards and reports, which might be a limitation for businesses requiring deep data science insights.
Ratings Across the Web
Ratings aggregated from independent review platforms. Learn more
Key Features
Pricing Plans
Free TrialPricing checked Jun 11, 2026
Premium Cloud
$30/monthly
- Cloud-based CRM
- Contact management
- Opportunity tracking
- Basic marketing automation
- Email integration
- Mobile access
Premium Desktop
$37.5/monthly
- On-premises installation
- All Premium Cloud features
- Local data storage
- Offline access
Premium Plus
$45/monthly
- All Premium features
- Advanced marketing automation
- Custom dashboards
- Enhanced reporting
Ultimate
$60/monthly
- All Premium Plus features
- Advanced analytics
- Priority support
- Custom integrations
Reviews
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