Act!
Claim this toolCRM and marketing automation for small businesses
From $30/user/mo, free trial Visit WebsiteThe Bottom Line
- Price
- From $30/user/mo, free trial. Compare plans
Key facts
- Act! is an all-in-one CRM, marketing, and customer management solution designed for small and medium businesses.
- It offers extensive customization options, mobile access, and integrated tools like email marketing, interactive quotes, and AI writing assistance.
- The platform emphasizes strong customer support with dedicated account managers and free onboarding to help businesses build and maintain relationships.
Pros
- Comprehensive all-in-one platform integrating CRM, marketing automation, and customer management for SMBs.
- Highly customizable interface and data fields allow tailoring to unique business specifications and industry needs.
- Strong emphasis on personalized customer support, including dedicated account managers and free onboarding.
- Offers robust mobile access for managing contacts, activities, and opportunities on iOS and Android devices.
- Includes advanced features like interactive quotes, AI writing assistant for marketing, and SMS text messaging integration.
Cons
- The product's long history (since 1987) might suggest a legacy interface or architecture, though recent updates are mentioned.
- The information provided does not explicitly mention advanced analytics capabilities beyond basic dashboards and reports, which might be a limitation for businesses requiring deep data science insights.
What is Act!?
Available on: Web, iOS, Android
Ratings Across the Web
Act! holds an aggregate rating of 3.3 out of 5 from 2,008 reviews across G2, Capterra and SourceForge, last checked September 24, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- Contact management
- Sales pipeline
- Marketing automation
- Calendar
- Reports
Pricing Plans
Free TrialPricing checked Nov 1, 2026. Source: act.com/pricing, read Nov 1, 2026
| Plan | Price | Details |
|---|---|---|
| Act! Advantage Standard | $30 |
+5 more Show less
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| Act! Advantage Professional | $45 |
+5 more Show less
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| Act! Advantage Ultimate | $60 |
+5 more Show less
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| Enterprise | Call for Details |
+2 more Show less
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| Act! Premium Desktop | $40 |
+2 more Show less
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| Ultimate | $60 |
+1 more Show less
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Is Act! worth the price?
Act!'s pricing is on the higher side for small businesses, especially considering the feature sets at the lower tiers.
Premium Cloud at $30/month offers basic CRM, but many competitors provide more robust marketing automation at this price point. The Ultimate tier at $60/month is quite expensive for a small business CRM.
It's best for small businesses that prioritize on-premises options or require very specific, long-standing CRM functionalities.
How Act!'s pricing compares
At $30/user/mo, Act! is the most premium of its 4 comparable direct competitors.
Entry paid plan, monthly price, per user. Pricing checked Nov 1, 2026.
Recent pricing updates
Changes we detected on the Act! pricing page.
- Plans changed: Act! Advantage Standard added at $30 per user a month; Act! Advantage Professional added at $45 per user a month; Act! Advantage Ultimate added at $60 per user a month; Enterprise added at Call for Details; Act! Premium Desktop added at $40 per user a month; Premium Cloud, Premium Desktop, Premium Plus removed.
Act! by the numbers
| Metric | Act! | Peer median | Position (1 is best) |
|---|---|---|---|
| Free plan | No | 50% have one | n/a |
| Listed as an alternative to | 1 tool | 2 | #60 of 111 (joint) |
| User rating | 3.3/5 (across the web, 2,008 ratings) | 4.5/5 | #68 of 70 tools with 20+ reviews |
Listed as an alternative to: #58 on 2026-10-16 to #60 on 2026-11-05 (rank among 111 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. All Email Marketing data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Act! by the numbers”, Nov 2026.
Reviews
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Across 2,008 verified user reviews on Capterra, SourceForge, G2
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