Act! vs Close: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Act! and Close side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Close leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Act!
CRM and marketing automation for small businesses
Close
CRM for fast-moving sales teams to close more deals
| At a Glance | Act! | Close |
|---|---|---|
Starts at | From $30/user/mo Act! Advantage Standard plan | From $19/user/mo, billed monthly Solo plan |
Category | Marketing Automation CRM | CRM Sales Engagement |
Rating | 3.3/5 Capterra 3.9 · SourceForge 2.0 · G2 3.9 2,008 reviews | 4.7/5 G2 4.7 2,089 reviews |
Free plan | No | No |
Watch out for | n/a | Per-user pricing for the Growth and Scale tiers adds up quickly. |
Choose Act! or Close?
Choose Act! if
- You need marketing automation features specifically.
Choose Close if
- Budget matters ($19/user/mo, billed monthly vs $30/user/mo)
In-Depth Analysis
Act!
CRM and marketing automation for small businesses
Act!'s pricing is on the higher side for small businesses, especially considering the feature sets at the lower tiers.
Strengths
- Pro: Comprehensive all-in-one platform integrating CRM, marketing automation, and customer management for SMBs.
- Pro: Highly customizable interface and data fields allow tailoring to unique business specifications and industry needs.
- Pro: Strong emphasis on personalized customer support, including dedicated account managers and free onboarding.
- Pro: Offers robust mobile access for managing contacts, activities, and opportunities on iOS and Android devices.
- Pro: Includes advanced features like interactive quotes, AI writing assistant for marketing, and SMS text messaging integration.
Weaknesses
- Con: The product's long history (since 1987) might suggest a legacy interface or architecture, though recent updates are mentioned.
- Con: The information provided does not explicitly mention advanced analytics capabilities beyond basic dashboards and reports, which might be a limitation for businesses requiring deep data science insights.
Key features
Close
CRM for fast-moving sales teams to close more deals
Close's pricing is fair for small teams starting with the Solo plan at $19/user/month ($9 billed annually), offering essential CRM features.
Watch out
Per-user pricing for the Growth and Scale tiers adds up quickly.
Strengths
- Pro: Excellent built-in communication tools
- Pro: Fast and intuitive interface
- Pro: Good for high-volume sales
- Pro: Strong automation features
Weaknesses
- Con: Less suitable for complex sales cycles
- Con: Limited marketing features
- Con: Can be expensive per user
Key features
Plans and prices: Act! vs Close
| Tool | Plans and prices | Source |
|---|---|---|
| Act! |
| act.com/pricing read Nov 1, 2026 |
| Close |
| close.com/pricing read Nov 4, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Act! pricing and Close pricing.
Key Takeaways
Act!
- Worth considering for marketing automation
Close
- Higher user rating: 4.7/5 vs 3.3/5
- Lower entry price: $19/user/mo, billed monthly vs $30/user/mo
What the data shows
On the data below, Close leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
- Close has the higher user rating (3.3/5 from 2,008 reviews for Act!, 4.7/5 from 2,089 reviews for Close).
- Close has the lower entry price: $19/user/mo, billed monthly (Solo) against $30/user/mo (Act! Advantage Standard) for Act!.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Act! and Close compare in 2026?
On the data below, Close leads on higher user rating and lower entry price. We do not name an overall winner for this pair. Close has the higher user rating (3.3/5 from 2,008 reviews for Act!, 4.7/5 from 2,089 reviews for Close). Close has the lower entry price: $19/user/mo, billed monthly (Solo) against $30/user/mo (Act! Advantage Standard) for Act!.
What are Act! and Close used for?
Act!: CRM and marketing automation for small businesses. Close: CRM for fast-moving sales teams to close more deals.
What does Act! cost vs Close?
Act!'s cheapest paid plan is Act! Advantage Standard at $30/user/mo. Close's cheapest paid plan is Solo at $19/user/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 4, 2026.
What's the main difference between Act! and Close?
Act!'s main strength: comprehensive all-in-one platform integrating CRM, marketing automation, and customer management for SMBs. Close's main strength: excellent built-in communication tools.
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