Best Act! alternatives in 2026
8 direct alternatives to Act!, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
Curated by Louis Corneloup · Updated Why people consider alternatives to Act!
Act! is a CRM and marketing automation platform for small and midsize businesses. Manage contacts, automate workflows, and launch marketing campaigns from one place. Teams most often switch away when one of these starts to bite:
- •Pricing at scale as usage or premium tiers add up.
- •Missing integrations with the rest of your stack.
- •Performance or scale limits as your needs grow.
- •A specific feature gap you have hit in crm.
The 8 alternatives below cover the same core job (crm) with different trade-offs. Ranked by real-signal score: G2 and Capterra ratings, media mentions, and editor review. No paid placement.
8 alternatives to Act!
Ranked by real-signal composite (rankingScore + community + reviews) and direct relevance to Act!.
- 1
ActiveCampaign
PaidHigher rated by usersEmail marketing, automation & CRM
Direct alternative4.5(17,159)Compare Act! vs ActiveCampaign → - 2
Close
PaidHigher rated by usersCRM for fast-moving sales teams to close more deals
Direct alternative4.7(2,063)Compare Act! vs Close → - 3
Nimble
PaidHigher rated by usersYour CRM for smarter AI email marketing, engagement, and growth, all from one simple AI-driven platform.
Direct alternative4.5(1,109)Compare Act! vs Nimble → - 4
Insightly
FreemiumCheaper than Act!Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Direct alternative4.1(1,586)Compare Act! vs Insightly → - 5
HubSpot
FreemiumCheaper than Act!CRM platform for scaling businesses
Direct alternative4.2(13,321)Compare Act! vs HubSpot → - 6
Salesforce
PaidHigher rated by usersThe CRM that defined the category for sales, service, and marketing
Direct alternative4.4(112,319)Compare Act! vs Salesforce → - 7
Nectar Social
PaidHigher rated by usersThe AI Social OS bridging community engagement with revenue generation through intelligent automation.
Direct alternative4.7(18,551)Compare Act! vs Nectar Social → - 8
Mailchimp
FreemiumCheaper than Act!Grow your business with email, SMS, and AI marketing
Direct alternative4.4(30,300)Compare Act! vs Mailchimp →
Frequently asked questions
What is the best alternative to Act!?
Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Act! are ActiveCampaign, Close, Nimble. Each solves the same core job with different trade-offs on pricing, features, and integrations.
Is there a free alternative to Act!?
Yes. Insightly is one of the freemium alternatives to Act! listed here (Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses). Other freemium options are flagged in the list below.
Why do people look for Act! alternatives?
Common reasons teams switch away from Act!: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in crm. The alternatives on this page solve the same core problem with different trade-offs.
Side-by-side comparisons
In-depth comparison pages for Act! versus each alternative.
Still considering Act!?
See the full review, pricing breakdown, and community feedback before you decide.