Act! vs Nimble: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Act! and Nimble side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Nimble leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Act!
CRM and marketing automation for small businesses
Nimble
Your CRM for smarter AI email marketing, engagement, and growth, all from one simple AI-driven platform.
Best for you if:
- • Your CRM for smarter AI email marketing, engagement, and growth, all from one simple AI-driven platform
| At a Glance | Act! | Nimble |
|---|---|---|
Starts at | From $30/user/mo Act! Advantage Standard plan | From $10/mo, billed monthly Data Enrichment plan |
Category | Marketing Automation CRM | Marketing Automation Email Marketing |
Rating | 3.3/5 Capterra 3.9 · SourceForge 2.0 · G2 3.9 2,008 reviews | 4.4/5 Capterra 4.4 · G2 4.5 2,982 reviews |
Free plan | No | No |
Watch out for | n/a | Email marketing is a $15/month add-on. |
Choose Act! or Nimble?
Choose Act! if
- You need marketing automation features specifically.
Choose Nimble if
- Your CRM for smarter AI email marketing, engagement, and growth, all from one simple AI-driven platform
- Budget matters ($10/mo, billed monthly vs $30/user/mo)
In-Depth Analysis
Act!
CRM and marketing automation for small businesses
Act!'s pricing is on the higher side for small businesses, especially considering the feature sets at the lower tiers.
Strengths
- Pro: Comprehensive all-in-one platform integrating CRM, marketing automation, and customer management for SMBs.
- Pro: Highly customizable interface and data fields allow tailoring to unique business specifications and industry needs.
- Pro: Strong emphasis on personalized customer support, including dedicated account managers and free onboarding.
- Pro: Offers robust mobile access for managing contacts, activities, and opportunities on iOS and Android devices.
- Pro: Includes advanced features like interactive quotes, AI writing assistant for marketing, and SMS text messaging integration.
Weaknesses
- Con: The product's long history (since 1987) might suggest a legacy interface or architecture, though recent updates are mentioned.
- Con: The information provided does not explicitly mention advanced analytics capabilities beyond basic dashboards and reports, which might be a limitation for businesses requiring deep data science insights.
Key features
Nimble
Your CRM for smarter AI email marketing, engagement, and growth, all from one simple AI-driven platform.
Nimble's pricing is fair for its core CRM features at $24.90/user/month, especially with AI-powered tools.
Watch out
Email marketing is a $15/month add-on.
Strengths
- Pro: CRM for individuals
- Pro: Social integration
- Pro: Good for networking
- Pro: Fair pricing
- Pro: Easy to use
Weaknesses
- Con: Limited features
- Con: Better for simple needs
- Con: Integration limits
- Con: UI dated
- Con: Better alternatives exist
Key features
Plans and prices: Act! vs Nimble
| Tool | Plans and prices | Source |
|---|---|---|
| Act! |
| act.com/pricing read Nov 1, 2026 |
| Nimble |
| nimble.com/pricing read Oct 3, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Act! pricing and Nimble pricing.
Key Takeaways
Act!
- Worth considering for marketing automation
Nimble
- Higher user rating: 4.4/5 vs 3.3/5
- Lower entry price: $10/mo, billed monthly vs $30/user/mo
What the data shows
On the data below, Nimble leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
- Nimble has the higher user rating (3.3/5 from 2,008 reviews for Act!, 4.4/5 from 2,982 reviews for Nimble).
- Nimble has the lower entry price: $10/mo, billed monthly (Data Enrichment) against $30/user/mo (Act! Advantage Standard) for Act!.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Act! and Nimble compare in 2026?
On the data below, Nimble leads on higher user rating and lower entry price. We do not name an overall winner for this pair. Nimble has the higher user rating (3.3/5 from 2,008 reviews for Act!, 4.4/5 from 2,982 reviews for Nimble). Nimble has the lower entry price: $10/mo, billed monthly (Data Enrichment) against $30/user/mo (Act! Advantage Standard) for Act!.
What are Act! and Nimble used for?
Act!: CRM and marketing automation for small businesses. Nimble: Your CRM for smarter AI email marketing, engagement, and growth, all from one simple AI-driven platform.
What does Act! cost vs Nimble?
Act!'s cheapest paid plan is Act! Advantage Standard at $30/user/mo. Nimble's cheapest paid plan is Data Enrichment at $10/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Act! and Nimble?
Act!'s main strength: comprehensive all-in-one platform integrating CRM, marketing automation, and customer management for SMBs. Nimble's main strength: CRM for individuals.
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