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Act! Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is Act! worth the price?

65/10

Act!'s pricing is on the higher side for small businesses, especially considering the feature sets at the lower tiers.

Premium Cloud at $30/month offers basic CRM, but many competitors provide more robust marketing automation at this price point. The Ultimate tier at $60/month is quite expensive for a small business CRM.

It's best for small businesses that prioritize on-premises options or require very specific, long-standing CRM functionalities.

Pricing Plans

Free Trial

Premium Cloud

$30/monthly

  • Cloud-based CRM
  • Contact management
  • Opportunity tracking
  • Basic marketing automation
  • Email integration
  • Mobile access

Premium Desktop

$37.5/monthly

  • On-premises installation
  • All Premium Cloud features
  • Local data storage
  • Offline access

Premium Plus

$45/monthly

  • All Premium features
  • Advanced marketing automation
  • Custom dashboards
  • Enhanced reporting

Ultimate

$60/monthly

  • All Premium Plus features
  • Advanced analytics
  • Priority support
  • Custom integrations

Hidden Costs & Gotchas

Potential for additional user licenses

Integrations might incur extra fees

No annual discount explicitly mentioned

Which Plan Do You Need?

Small businesses needing desktop CRM

Users prioritizing local data storage

Those needing basic marketing automation

How Act! Compares to Competitors

Compared to HubSpot Starter CRM Suite at $20/month (for 2 users) or Zoho CRM Standard at $14/user/month, Act!'s Premium Cloud at $30/month offers less comprehensive marketing automation. Even the Premium Plus at $45/month is pricier than many mid-tier CRM solutions like Freshsales, which offers more advanced features at a lower per-user cost.

Act! Pricing FAQ

How much does Act! cost?

Act! starts at $30/month on the Premium Cloud plan. It offers 4 paid tiers ranging from $30/month up to $60/month.

Does Act! have a free plan?

Act! does not offer a permanent free plan. However, a free trial is available.

Does Act! offer a free trial?

Yes, Act! offers a free trial. No credit card is typically required to start the trial, though this may vary.

What is the cheapest Act! paid plan?

The cheapest paid plan for Act! is "Premium Cloud" at $30/month. Key features include: Cloud-based CRM, Contact management, Opportunity tracking.

Is there a cheaper alternative to Act!?

Yes. Popular alternatives to Act! include ActiveCampaign, Insightly, Nimble, Close. Free alternatives include Insightly. Compare them side-by-side on Toolradar.

Cheaper alternatives to Act!

Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.