Act! vs Insightly: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Act! and Insightly side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Insightly leads on higher user rating and lower entry price and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Act!
CRM and marketing automation for small businesses
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- • You want a free tier before you commit
| At a Glance | Act! | Insightly |
|---|---|---|
Starts at | From $30/user/mo Act! Advantage Standard plan | Free plan, paid from $29/user/mo, billed monthly Plus plan |
Category | Marketing Automation CRM | CRM Marketing Automation |
Rating | 3.3/5 Capterra 3.9 · SourceForge 2.0 · G2 3.9 2,008 reviews | 4.1/5 G2 4.2 · Capterra 4.0 1,602 reviews |
Free plan | No | Yes |
Choose Act! or Insightly?
Choose Act! if
- You need marketing automation features specifically.
Choose Insightly if
- You want a free tier before you commit
- Budget matters ($29/user/mo, billed monthly vs $30/user/mo)
In-Depth Analysis
Act!
CRM and marketing automation for small businesses
Act!'s pricing is on the higher side for small businesses, especially considering the feature sets at the lower tiers.
Strengths
- Pro: Comprehensive all-in-one platform integrating CRM, marketing automation, and customer management for SMBs.
- Pro: Highly customizable interface and data fields allow tailoring to unique business specifications and industry needs.
- Pro: Strong emphasis on personalized customer support, including dedicated account managers and free onboarding.
- Pro: Offers robust mobile access for managing contacts, activities, and opportunities on iOS and Android devices.
- Pro: Includes advanced features like interactive quotes, AI writing assistant for marketing, and SMS text messaging integration.
Weaknesses
- Con: The product's long history (since 1987) might suggest a legacy interface or architecture, though recent updates are mentioned.
- Con: The information provided does not explicitly mention advanced analytics capabilities beyond basic dashboards and reports, which might be a limitation for businesses requiring deep data science insights.
Key features
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Insightly's pricing starts fairly with a generous Free tier, but quickly escalates.
Strengths
- Pro: Good for small business CRM
- Pro: Project management
- Pro: Fair pricing
- Pro: Google integration
- Pro: Easy to use
Weaknesses
- Con: Limited features
- Con: Reporting basic
- Con: Customization limited
- Con: Support varies
- Con: Better for small teams
Key features
Plans and prices: Act! vs Insightly
| Tool | Plans and prices | Source |
|---|---|---|
| Act! |
| act.com/pricing read Nov 1, 2026 |
| Insightly |
| insightly.com read Oct 3, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Act! pricing and Insightly pricing.
Key Takeaways
Act!
- Worth considering for marketing automation
Insightly
- Higher user rating: 4.1/5 vs 3.3/5
- Lower entry price: $29/user/mo, billed monthly vs $30/user/mo
- Has a free plan
What the data shows
On the data below, Insightly leads on higher user rating and lower entry price and a free plan. We do not name an overall winner for this pair.
- Insightly has the higher user rating (3.3/5 from 2,008 reviews for Act!, 4.1/5 from 1,602 reviews for Insightly).
- Insightly has the lower entry price: $29/user/mo, billed monthly (Plus) against $30/user/mo (Act! Advantage Standard) for Act!.
- Only Insightly has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Act! and Insightly compare in 2026?
On the data below, Insightly leads on higher user rating and lower entry price and a free plan. We do not name an overall winner for this pair. Insightly has the higher user rating (3.3/5 from 2,008 reviews for Act!, 4.1/5 from 1,602 reviews for Insightly). Insightly has the lower entry price: $29/user/mo, billed monthly (Plus) against $30/user/mo (Act! Advantage Standard) for Act!. Only Insightly has a free plan.
What are Act! and Insightly used for?
Act!: CRM and marketing automation for small businesses. Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
What does Act! cost vs Insightly?
Act!'s cheapest paid plan is Act! Advantage Standard at $30/user/mo. Insightly's cheapest paid plan is Plus at $29/user/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Act! and Insightly?
Act!'s main strength: comprehensive all-in-one platform integrating CRM, marketing automation, and customer management for SMBs. Insightly's main strength: good for small business CRM.
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