Act! vs Insightly: Which Should You Choose in 2026?
Choosing between Act! and Insightly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated May 6, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Act!
CRM and marketing automation for small businesses
Best for you if:
- 0
- • You need marketing automation features specifically
- • Act! is an all-in-one CRM, marketing, and customer management solution designed for small and medium businesses.
- • It offers extensive customization options, mobile access, and integrated tools like email marketing, interactive quotes, and AI writing assistance.
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- 0
- • You want to try before committing
- • You need crm features specifically
- • Unified CRM, marketing automation, and customer service platform.
- • AI-powered features like Copilot automate tasks and enhance sales efficiency.
| At a Glance |  Act! |  Insightly |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Marketing Automation | CRM |
Rating | — | — |
| Feature | Act! | Insightly |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 212 | 0 |
| Categories | Marketing AutomationCRM | CRMSales Engagement |
How Act! and Insightly Compare
Act!
CRM and marketing automation for small businesses
Paid
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Free tier available
Act! is a marketing automation tool. Insightly is in crm.
Who Should Use What?
On a budget?
Insightly has a free tier. Act! is paid only.
Go with: Insightly
Want the highest-rated option?
Neither has user reviews yet.
Go with: Act!
Value user reviews?
Neither has user reviews yet.
Go with: Act!
3 Questions to Help You Decide
What's your budget?
Act! is paid. Insightly is freemium. Insightly lets you start free.
What's your use case?
Act! is a marketing automation tool. Insightly is in crm. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Act!
- 0
- More community upvotes (212)
- Our pick for this comparison
Insightly
- Has a free tier
- Better fit for crm
The Bottom Line
Act! is our pick. Insightly has a free tier if you want to test without paying.
Frequently Asked Questions
Is Act! or Insightly better?
Act! is rated high in our evaluation. Act! is paid and Insightly is freemium.
What are Act! and Insightly used for?
Act!: CRM and marketing automation for small businesses. Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses..
What does Act! cost vs Insightly?
Act! is a paid tool. Insightly is freemium (free tier + paid plans). Visit their websites for detailed pricing.