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Keap

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CRM and automation for small businesses

CRMMarketing AutomationEmail MarketingSales Engagement
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Reviews onTrustRadiusG2Capterra
1542 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

CRM for small business

Biggest con

Learning curve

TL;DR - Keap

  • CRM and automation for small business
  • All-in-one sales and marketing
  • Automated follow-ups and campaigns
Pricing: Paid only
Best for: Enterprises & pros
3.8/5 across review platforms

What is Keap?

Editorial review
Keap (formerly Infusionsoft) is an all-in-one CRM and marketing automation platform for small businesses. It combines contact management, email marketing, appointments, invoicing, and payments in one platform. Designed for entrepreneurs and small business owners who want to automate their sales and marketing.

Available on: Web

how we evaluateSourcekeap.com ↗

Pros & Cons

Pros

  • CRM for small business
  • Marketing automation
  • Good for solopreneurs
  • Email marketing
  • Fair pricing

Cons

  • Learning curve
  • UI could improve
  • Per-contact pricing
  • Limited enterprise features
  • Better modern alternatives

Ratings Across the Web

3.8(1,542 reviews)

Keap holds an aggregate rating of 3.8 out of 5 from 1,542 reviews across TrustRadius, G2 and Capterra, last checked September 17, 2026.

TrustRadius211 reviews
3.4/5
G233 reviews
3.8/5
Capterra1,298 reviews
4.1/5

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

CRM platformSales automationEmail marketingAppointment schedulingInvoicingE-commerce

Pricing Plans

Free Trial

Pricing checked Sep 9, 2026

Pro

$249/month

  • 1500 contacts
  • 2 users
  • CRM and email marketing
  • Sales automation
  • Appointment scheduling

Max

$399/month

  • 2500 contacts
  • 3 users
  • All Pro features
  • Advanced automation

Ultimate

Custom

  • 10000+ contacts
  • Custom integrations
  • Dedicated support
Calculate your costView full pricing

Is Keap worth the price?

60/100

Keap's pricing is on the expensive side for small businesses, with the Pro tier starting at $249/month for only 1500 contacts and 2 users.

The Max tier at $399/month offers more, but still at a premium compared to competitors. It's best for established small businesses with higher budgets prioritizing an all-in-one solution.

Hidden Costs & Gotchas

Overage fees for additional contacts

Potential setup/onboarding fees

Reviews

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3.8/5

Across 1,542 verified user reviews on Capterra, TrustRadius, G2

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Best Keap Alternatives

Top alternatives based on features, pricing, and user needs.

Zoho CRM logo
Zoho CRMFreemium

CRM for sales and marketing teams

4.2
See all CRM tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Keap vs Zoho CRMHead-to-head: features, pricing, who wins

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Keap FAQ

How does Keap help small businesses with their sales and marketing efforts?

Keap provides an all-in-one platform that combines contact management, email marketing, appointments, invoicing, and payments. This allows small businesses and entrepreneurs to automate their sales and marketing processes efficiently.

Which teams or users benefit most from Keap?

Keap is designed for entrepreneurs and small business owners, including solopreneurs, who are looking to automate their sales and marketing. It serves as a comprehensive CRM solution specifically tailored for the needs of smaller operations.

How is Keap priced?

Keap is a paid product and does not offer a permanently free tier. Its pricing model includes per-contact pricing, which influences the overall cost for users.

What kind of trade-offs should users consider when choosing Keap?

Users should be aware that Keap has a learning curve and its user interface could be improved. Additionally, it offers limited enterprise features and has a per-contact pricing model.

Can Keap manage customer contacts and automate email campaigns?

Yes, Keap includes robust contact management capabilities alongside email marketing features. It allows users to automate email campaigns as part of its marketing automation suite.

How does Keap compare to Zoho CRM for small business needs?

Keap is specifically designed as an all-in-one CRM and marketing automation platform for small businesses, offering fair pricing and strong support for solopreneurs. While Zoho CRM also serves businesses, Keap focuses on integrating various functions like invoicing and payments directly within its platform for small business automation.

Source: keap.com

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