Keap
Claim this toolCRM and automation for small businesses
From $249/mo, billed monthly, free trial Visit WebsiteThe Bottom Line
- Price
- From $249/mo, billed monthly, free trial. Compare plans
Key facts
- CRM and automation for small business
- All-in-one sales and marketing
- Automated follow-ups and campaigns
Pros
- CRM for small business
- Marketing automation
- Good for solopreneurs
- Email marketing
- Fair pricing
Cons
- Learning curve
- UI could improve
- Per-contact pricing
- Limited enterprise features
- Better modern alternatives
What is Keap?
Available on: Web
Ratings Across the Web
Keap holds an aggregate rating of 3.8 out of 5 from 1,542 reviews across TrustRadius, G2 and Capterra, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
- CRM platform
- Sales automation
- Email marketing
- Appointment scheduling
- Invoicing
- E-commerce
Pricing Plans
Free Trial| Plan | Price | Details |
|---|---|---|
| Pro | $249/month |
+2 more Show less
|
| Max | $399/month |
+1 more Show less
|
| Ultimate | Custom |
|
Is Keap worth the price?
Keap's pricing is on the expensive side for small businesses, with the Pro tier starting at $249/month for only 1500 contacts and 2 users.
The Max tier at $399/month offers more, but still at a premium compared to competitors. It's best for established small businesses with higher budgets prioritizing an all-in-one solution.
Hidden Costs & Gotchas
Overage fees for additional contacts
Potential setup/onboarding fees
Keap by the numbers
Toolradar data: It is listed as an alternative to 11 other tools on Toolradar, ranking #21 of 110 in Email Marketing. As of Nov 2026.
| Metric | Keap | Peer median | Position (1 is best) |
|---|---|---|---|
| Free plan | No | 57% have one | n/a |
| Listed as an alternative to | 11 tools | 2 | #21 of 110 |
| Integrations listed | 1 | 3 | #28 of 31 (joint) tools with at least one integration recorded |
| User rating | 3.8/5 (across the web, 1,542 ratings) | 4.5/5 | #61 of 70 (joint) tools with 20+ reviews |
Listed as an alternative to: #21 on 2026-10-16 to #21 on 2026-11-02 (rank among 110 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. All Email Marketing data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Keap by the numbers”, Nov 2026.
Reviews
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Across 1,542 verified user reviews on Capterra, TrustRadius, G2
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Keap FAQ
How does Keap help small businesses with their sales and marketing efforts?
Which teams or users benefit most from Keap?
How is Keap priced?
What kind of trade-offs should users consider when choosing Keap?
Can Keap manage customer contacts and automate email campaigns?
How does Keap compare to Zoho CRM for small business needs?
Source: keap.com