Keap vs Zoho CRM: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Keap and Zoho CRM side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Zoho CRM leads on higher user rating and lower entry price and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Keap
CRM and automation for small businesses
Best for you if:
- • You want CRM for small business
Zoho CRM
Affordable sales and customer management for cost-conscious organizations
Best for you if:
- • You want a free tier before you commit
| At a Glance | Keap | Zoho CRM |
|---|---|---|
Starts at | From $249/mo, billed monthly Pro plan | Free plan, paid from $20/user/mo, billed monthly Zoho CRM Plus plan |
Category | CRM Marketing Automation | CRM Sales |
Rating | 3.8/5 Capterra 4.1 · TrustRadius 3.4 · G2 3.8 1,542 reviews | 4.2/5 Capterra 4.3 · G2 4.1 9,945 reviews |
Free plan | No | Yes |
Watch out for | Overage fees for additional contacts | Free plan is limited to 3 users with basic features, outgrown quickly |
Choose Keap or Zoho CRM?
Choose Keap if
- You want CRM for small business
- You want marketing automation
Choose Zoho CRM if
- You want a free tier before you commit
- You want affordable CRM
- You want good features for price
- Budget matters ($20/user/mo, billed monthly vs $249/mo, billed monthly)
In-Depth Analysis
Keap
CRM and automation for small businesses
Keap's pricing is on the expensive side for small businesses, with the Pro tier starting at $249/month for only 1500 contacts and 2 users.
Watch out
Overage fees for additional contacts
Strengths
- Pro: CRM for small business
- Pro: Marketing automation
- Pro: Good for solopreneurs
- Pro: Email marketing
- Pro: Fair pricing
Weaknesses
- Con: Learning curve
- Con: UI could improve
- Con: Per-contact pricing
- Con: Limited enterprise features
- Con: Better modern alternatives
Key features
Zoho CRM
Affordable sales and customer management for cost-conscious organizations
Zoho CRM is the best value in the CRM market, full-featured at a fraction of competitors' prices.
Watch out
Free plan is limited to 3 users with basic features, outgrown quickly
Strengths
- Pro: Affordable CRM
- Pro: Good features for price
- Pro: Zoho ecosystem
- Pro: AI assistant (Zia)
- Pro: Customizable
Weaknesses
- Con: UI less polished
- Con: Learning curve
- Con: Integration quirks
- Con: Support varies
- Con: Mobile apps basic
Key features
Plans and prices: Keap vs Zoho CRM
| Tool | Plans and prices | Source |
|---|---|---|
| Keap |
| keap.com/pricing |
| Zoho CRM |
| zoho.com/en-us/crm/zohocrm-pricing.html read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Keap pricing and Zoho CRM pricing.
Key Takeaways
Keap
- Choose if you want CRM and automation for small businesses
Zoho CRM
- Higher user rating: 4.2/5 vs 3.8/5
- Lower entry price: $20/user/mo, billed monthly vs $249/mo, billed monthly
- Has a free plan
What the data shows
On the data below, Zoho CRM leads on higher user rating and lower entry price and a free plan. We do not name an overall winner for this pair.
- Zoho CRM has the higher user rating (3.8/5 from 1,542 reviews for Keap, 4.2/5 from 9,945 reviews for Zoho CRM).
- Zoho CRM has the lower entry price: $20/user/mo, billed monthly (Zoho CRM Plus) against $249/mo, billed monthly (Pro) for Keap.
- Only Zoho CRM has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Keap and Zoho CRM compare in 2026?
On the data below, Zoho CRM leads on higher user rating and lower entry price and a free plan. We do not name an overall winner for this pair. Zoho CRM has the higher user rating (3.8/5 from 1,542 reviews for Keap, 4.2/5 from 9,945 reviews for Zoho CRM). Zoho CRM has the lower entry price: $20/user/mo, billed monthly (Zoho CRM Plus) against $249/mo, billed monthly (Pro) for Keap. Only Zoho CRM has a free plan.
What are Keap and Zoho CRM used for?
Keap: CRM and automation for small businesses. Zoho CRM: Affordable sales and customer management for cost-conscious organizations.
What does Keap cost vs Zoho CRM?
Keap's cheapest paid plan is Pro at $249/mo, billed monthly. Zoho CRM's cheapest paid plan is Zoho CRM Plus at $20/user/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Keap and Zoho CRM?
Keap's main strength: CRM for small business. Zoho CRM's main strength: affordable CRM.