Alternatives
Best HubSpot alternatives in 2026
Data compiled by Toolradar Updated How we rate
Cite this list: Toolradar, best HubSpot alternatives 2026, toolradar.com/alternatives/hubspot
18 direct alternatives to HubSpot, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
Quick answer
- monday.com is the top alternative to HubSpot on our list, followed by Salesforce and ActiveCampaign.
- 8 of the 18 alternatives have a free plan, starting with monday.com.
- Highest rated: monday.com, 4.7 out of 5 from 17,192 ratings, Sep 2026.
- 18 alternatives
- 8 with a free plan
Top 3 alternatives to HubSpot
monday.com
#1 Top pickOrganize work, automate tasks, and connect tools for team clarity
Starting price
From $9 /mo
Cheapest paid plan, monthly, as of November 2026
4.7 /5 on G2 · 17,192 ratings, Sep 2026
Our take
Best overall
Salesforce
#2Manage sales pipelines, customer support, and marketing journeys in one CRM
Starting price
From $25 /mo
Cheapest paid plan, monthly, as of November 2026
4.4 /5 across G2 and Capterra · 44,685 ratings, Sep 2026
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Starting price
From $15 /mo
Cheapest paid plan, monthly, as of November 2026
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
HubSpot vs 18 alternatives
| Tool | Starting price (Nov 2026) | Free plan | Rating |
|---|---|---|---|
 | Price: $20/mo | Free plan: Yes | 3.9 out of 5, from 19,150 ratings across Trustpilot, TrustRadius, PeerSpot and more (19,150) |
| Price: $9/mo | Free plan: Yes | 4.7 out of 5, from 17,192 ratings on G2 (17,192) |
| Price: $25/mo | Free plan: No | 4.4 out of 5, from 44,685 ratings across G2 and Capterra (44,685) |
| Price: $15/mo | Free plan: No | 4.5 out of 5, from 17,363 ratings across G2 and Capterra (17,363) |
 | Price: $40/mo | Free plan: No | 4.6 out of 5, from 509 ratings across G2 and Capterra (509) |
 | Price: $19/mo | Free plan: No | 4.3 out of 5, from 11,165 ratings across G2 and Capterra (11,165) |
 | Price: $20/mo | Free plan: Yes | 4.2 out of 5, from 9,945 ratings across G2 and Capterra (9,945) |
 | Price: Usage-based | Free plan: No | 4.4 out of 5, from 6,213 ratings across G2 and Capterra (6,213) |
 | Price: $65/mo | Free plan: No | 4.1 out of 5, from 7,475 ratings across G2 and Capterra (7,475) |
 | Price: Free + paid | Free plan: Yes | 4.5 out of 5, from 3,575 ratings on G2 (3,575) |
 | Price: $19/mo | Free plan: No | 4.4 out of 5, from 3,771 ratings on G2 (3,771) |
 | Price: $9/mo | Free plan: Yes | 4.5 out of 5, from 1,859 ratings across G2 and Capterra (1,859) |
 | Price: $49/mo | Free plan: Yes | 4.2 out of 5, from 1,615 ratings across G2 and Capterra (1,615) |
 | Price: $49/mo | Free plan: Yes | 4.5 out of 5, from 748 ratings across G2 and Capterra (748) |
 | Price: Not published | Free plan: No | 4.1 out of 5, from 729 ratings across SourceForge, G2 and Capterra (729) |
 | Price: Free + paid | Free plan: Yes | 4.6 out of 5, from 205 ratings on G2 (205) |
 | Price: $49/mo | Free plan: No | 4.2 out of 5, from 240 ratings across Trustpilot, G2 and Capterra (240) |
 | Price: Free + paid | Free plan: Yes | n/a |
 | Price: Usage-based | Free plan: No | n/a |
Why people consider alternatives to HubSpot
HubSpot is an AI-powered customer platform that unifies marketing, sales, customer service, content management, and operations software in a single system.
Here are the real cost and limitation gotchas that push teams to look elsewhere:
- Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts. Additional contacts cost $250/mo per 5,000.
- Marketing contacts vs non-marketing contacts: HubSpot only charges for 'marketing contacts' (those you email, use in ads, or include in workflows). But the distinction is confusing, and accidentally including contacts in a marketing email converts them to paid marketing contacts with no undo
- Credit system for AI features: Professional includes 3,000-5,000 credits/mo. Credits are consumed by AI content generation, social posting, and data enrichment. Running out requires buying credit packs ($45/5,000 or $900/100,000)
- API rate limits: Free gets 100 calls/day, Starter gets 100 calls/10s, Pro/Enterprise get higher limits. Heavily integrated setups with multiple tools syncing can hit limits
The 18 alternatives below cover the same core job (CRM) with different trade-offs.
HubSpot by the numbers
Toolradar data: HubSpot's entry paid plan ($20/seat/mo, billed monthly) ranks #1 of 10 (joint) for price among the Sales Engagement tools with a verified entry price per seat, where the median is $49/seat/mo. It is listed as an alternative to 150 other tools on Toolradar, ranking #1 of 160 in Sales Engagement. As of Oct 2026.
- #1 most-listed alternative in CRM, out of 513 tools in CRM. Source: Toolradar data, Oct 2026.
- #1 most-listed alternative in Marketing Automation, out of 357 tools in Marketing Automation. Source: Toolradar data, Oct 2026.
- #4 most-listed alternative in Workflow Automation, out of 1035 tools in Workflow Automation. Source: Toolradar data, Oct 2026.
| Metric | HubSpot | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $20/seat/mo, billed monthly | $49/seat/mo | #1 of 10 (joint) tools priced per seat, verified price |
| Free plan | Yes | 35% have one | n/a |
| Listed as an alternative to | 150 tools | 3 | #1 of 160 |
| Integrations listed | 23 | 2 | #1 of 44 tools with at least one integration recorded |
| User rating | 3.9/5 (across the web, 19,150 ratings) | 4.6/5 | #97 of 102 tools with 20+ reviews |
| Compare-page visits, last 30 days | 179 visits | 34 | #2 of 20 tools with 20+ compare-page visits |
Visitors most often compare HubSpot with Salesforce (last 30 days, Oct 2026).
Listed as an alternative to: #1 on 2026-10-16 to #1 on 2026-10-31 (rank among 160 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Sales Engagement data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.
Cite this: Toolradar, “HubSpot by the numbers”, Oct 2026.
CRM leaderboards from Toolradar data
Toolradar ranks CRM tools on one measure at a time, only where at least 8 tools have data. As of Oct 2026.
Lowest entry price, plans with no stated unit
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 164 tools with no stated price unit, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | MyKidReports | $0.99/mo, billed monthly |
| 2 | Stablebuzz | $1.11/mo |
| 3 | VSCO Workspace | $2.50/mo, billed monthly |
| 4 | Rock RMS | $4.45/mo |
| 5 | ConnectMachine 2.0 | $5/mo, billed yearly |
Lowest entry price, per-user plans
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 54 tools priced per user, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | Chronock | $6.67/user/mo, billed yearly |
| 2 | Bigin | $7/user/mo, billed monthly |
| 3 | Pixelwand CRM | $8/user/mo, billed yearly |
| 4 | Bonsai | $9/user/mo, billed monthly |
| 4 | Close MCP | $9/user/mo, billed monthly |
A position exists only when at least 8 tools have data for that metric. 216 of 513 CRM tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “CRM leaderboards”, Oct 2026. Data licensed CC BY 4.0. All CRM statistics.
18 alternatives to HubSpot
Ranked by G2 and Capterra ratings, media mentions, and editor review, plus how directly they replace HubSpot.
- 1
monday.com
Free plan Higher rated by usersOrganize work, automate tasks, and connect tools for team clarity
4.7 /5 on G2 · 17,192 ratings, Sep 2026
From $9/seat/mo, billed yearly; free plan available
- 2
Salesforce
Paid Higher rated by usersManage sales pipelines, customer support, and marketing journeys in one CRM
4.4 /5 across G2 and Capterra · 44,685 ratings, Sep 2026
From $25/user/mo, billed monthly or yearly
- 3
ActiveCampaign
Free plan Higher rated by usersAutonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
From $15/mo, billed monthly; free plan available
- 4
Creatio
Paid Higher rated by usersAI CRM built for people and AI agents to work together
4.6 /5 across G2 and Capterra · 509 ratings, Sep 2026
From $40/user/mo, billed monthly
- 5
Zendesk
Paid Higher rated by usersComplete customer service solution
4.3 /5 across G2 and Capterra · 11,165 ratings, Sep 2026
From $19/mo, billed monthly
- 6
Zoho CRM
Free plan Higher rated by usersAffordable sales and customer management for cost-conscious organizations
4.2 /5 across G2 and Capterra · 9,945 ratings, Sep 2026
From $20/user/mo, billed monthly; free plan available
- 7
Pipedrive
Paid Higher rated by usersClose more deals with AI-powered sales pipeline management
4.4 /5 across G2 and Capterra · 6,213 ratings, Sep 2026
Price not published
- 8
Microsoft Dynamics 365
Paid Higher rated by usersEnterprise CRM and ERP cloud solution
4.1 /5 across G2 and Capterra · 7,475 ratings, Sep 2026
From $65/user/mo, billed monthly
- 9
airSlate
Free plan Higher rated by usersAutomation products that keep work moving
4.5 /5 on G2 · 3,575 ratings, Aug 2026
Free plan available; paid prices not published
- 10
Freshdesk
Paid Higher rated by usersScale support with smart ticketing, automation, and AI
4.4 /5 on G2 · 3,771 ratings, Sep 2026
From $19/agent/mo, billed monthly
- 11
Freshsales
Free plan Higher rated by usersAI-powered Sales CRM to streamline sales, boost conversions, and grow your pipeline.
4.5 /5 across G2 and Capterra · 1,859 ratings, Sep 2026
From $9/user/mo, billed monthly; free plan available
- 12
Bitrix24
Free plan Higher rated by usersAll-in-one CRM, projects, and team communication
4.2 /5 across G2 and Capterra · 1,615 ratings, Sep 2026
From $49/mo, billed monthly; free plan available
- 13
Streak
Free plan Higher rated by usersThe only CRM that lives entirely inside your Gmail inbox, making sales and customer management seamless.
4.5 /5 across G2 and Capterra · 748 ratings, Sep 2026
From $49/user/mo, billed monthly; free plan available
- 14
Pardot
Contact Higher rated by usersB2B marketing automation by Salesforce
4.1 /5 across SourceForge, G2 and Capterra · 729 ratings, Sep 2026
Price not published
- 15
The Mobile-First Company
Free plan Higher rated by usersModern, intuitive, affordable mobile-first software for small teams
4.6 /5 on G2 · 205 ratings, Jun 2026
Free plan available; paid prices not published
- 16
SleekFlow
Paid Higher rated by usersUnify customer conversations across channels and automate sales with AI
4.2 /5 across Trustpilot, G2 and Capterra · 240 ratings, Sep 2026
From $49/mo, billed yearly, includes 3 user seats, extra seats $15 each
- 17
Relaticle
Free planOpen-source AI CRM for people who sell without a sales team
Free plan available; paid prices not published
- 18
Ekho
PaidStreamline vehicle sales with AI agents, optimized websites, and integrated transactions
Price not published
Frequently asked questions
What is the best alternative to HubSpot?
Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to HubSpot are monday.com, Salesforce, ActiveCampaign. Each solves the same core job with different trade-offs on pricing, features, and integrations.
Is there a free alternative to HubSpot?
There is no fully free alternative in this list. monday.com is freemium: a permanent free tier plus paid plans (Organize work, automate tasks, and connect tools for team clarity).
Why do people look for HubSpot alternatives?
Common reasons teams switch away from HubSpot: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in crm. The alternatives on this page solve the same core problem with different trade-offs.
Side-by-side comparisons
In-depth comparison pages for HubSpot versus each alternative.
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