Best HubSpot alternatives in 2026
15 direct alternatives to HubSpot, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
LCCurated by Louis Corneloup · UpdatedWhy people leave HubSpot
HubSpot is an AI-powered customer platform that unifies marketing, sales, customer service, content management, and operations software in a single system. Built around a free CRM, it provides tools for email marketing, lead management, pipeline tracking, live chat, ticketing, we…
Common reasons teams switch: pricing as you scale, missing integrations, performance, or a feature gap your team has hit. The alternatives below cover the same core job (crm) with different trade-offs.
At a glance: top 10 HubSpot alternatives
Ranked by real-signal score (G2/Capterra ratings + media mentions + featured status).
| # | Alternative | Pricing | Rating | |
|---|---|---|---|---|
| 1 |  | Freemium | 4.7(16,800) | vs |
| 2 |  | Paid | 4.4(112,319) | vs |
| 3 |  | Freemium | 4.5(17,159) | vs |
| 4 |  | Paid | 4.3(11,121) | vs |
| 5 |  | Freemium | 4.4(7,041) | vs |
| 6 |  | Paid | 4.4(5,991) | vs |
| 7 |  | Paid | 4.1(7,165) | vs |
| 8 |  | Freemium | 4.5(1,842) | vs |
| 9 |  | Freemium | 4.5(1,842) | vs |
| 10 |  | Freemium | 4.1(2,885) | vs |
15 alternatives to HubSpot
Ranked by real-signal composite (rankingScore + community + reviews) and direct relevance to HubSpot.
- 1
monday.com
FreemiumOrganize work, automate tasks, and connect tools for team clarity
Direct alternative4.7(16,800)Compare HubSpot vs monday.com → - 2
Salesforce
PaidThe CRM that defined the category for sales, service, and marketing
Direct alternative4.4(112,319)Compare HubSpot vs Salesforce → - 3
ActiveCampaign
FreemiumAutonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Direct alternative4.5(17,159)Compare HubSpot vs ActiveCampaign → - 4
Zendesk
PaidComplete customer service solution
Direct alternative4.3(11,121)Compare HubSpot vs Zendesk → - 5
Freshdesk
FreemiumIntuitive customer support software
Direct alternative4.4(7,041)Compare HubSpot vs Freshdesk → - 6
Pipedrive
PaidClose more deals with AI-powered sales pipeline management
Direct alternative4.4(5,991)Compare HubSpot vs Pipedrive → - 7
Microsoft Dynamics 365
PaidEnterprise CRM and ERP cloud solution
Direct alternative4.1(7,165)Compare HubSpot vs Microsoft Dynamics 365 → - 8
Freshsales
FreemiumAI-powered Sales CRM to streamline sales, boost conversions, and grow your pipeline.
Direct alternative4.5(1,842)Compare HubSpot vs Freshsales → - 9
Freshsales
FreemiumClose deals faster with AI-powered lead scoring and integrated communication
Direct alternative4.5(1,842)Compare HubSpot vs Freshsales → - 10
Zoho CRM
FreemiumCRM for sales and marketing teams
Direct alternative4.1(2,885)Compare HubSpot vs Zoho CRM → - 11
Bitrix24
FreemiumAll-in-one CRM, projects, and team communication
Direct alternative4.2(1,578)Compare HubSpot vs Bitrix24 → - 12
Pardot
PaidB2B marketing automation by Salesforce
Direct alternative4.1(1,567)Compare HubSpot vs Pardot → - 13
Streak
FreemiumThe only CRM that lives entirely inside your Gmail inbox, making sales and customer management seamless.
Direct alternative4.5(729)Compare HubSpot vs Streak → - 14
The Mobile-First Company
FreemiumModern, intuitive, affordable mobile-first software for small teams
Direct alternative4.6(205)Compare HubSpot vs The Mobile-First Company → - 15
Ekho
PaidStreamline vehicle sales with AI agents, optimized websites, and integrated transactions
Direct alternativeCompare HubSpot vs Ekho →
Side-by-side comparisons
In-depth comparison pages for HubSpot versus each alternative.
Still considering HubSpot?
See the full review, pricing breakdown, and community feedback before you decide.