Bitrix24 vs HubSpot: Which is Better in 2026?
Choosing between Bitrix24 and HubSpot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Bitrix24
All-in-one CRM, projects, and team communication
Best for you if:
- • Bitrix24 is an all-in-one business platform with CRM, project management, and communication
- • It combines 35+ tools for sales, marketing, and collaboration in one system
HubSpot
CRM platform for scaling businesses
Best for you if:
- • All-in-one CRM platform covering marketing, sales, service, content, and operations with a shared contact database
- • Free CRM and tools for unlimited users; paid Starter plans offer tiered pricing with Marketing Professional available at a higher price point
| At a Glance |  Bitrix24 |  HubSpot |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | CRM | CRM |
Rating | 4.2/5 | 3.9/5 |
Free plan | Yes | Yes |
Choose Bitrix24 or HubSpot?
Choose Bitrix24 if
All-in-one CRM, projects, and team communication
- All-in-one workspace
- CRM included
- Project management
Choose HubSpot if
CRM platform for scaling businesses
- Generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- Unified platform eliminates data silos between marketing, sales, and service teams
- Intuitive interface with short learning curve compared to Salesforce
| Feature | Bitrix24 | HubSpot |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.2/5 1,578 reviews | ★3.9/5 19,112 reviews |
| Categories | CRMProject Management | CRMMarketing Automation |
In-Depth Analysis
Bitrix24
All-in-one CRM, projects, and team communication
Strengths
- +All-in-one workspace
- +CRM included
- +Project management
- +Communication tools
- +Self-hosted option
Weaknesses
- -UI cluttered
- -Learning curve
- -Complex pricing
- -Feature overload
- -Support varies
Key features
Value 85/100. Bitrix24 offers a generous Free tier with unlimited users, making it highly accessible.
Watch out: User limits on paid plans
HubSpot
CRM platform for scaling businesses
Strengths
- +Generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- +Unified platform eliminates data silos between marketing, sales, and service teams
- +Intuitive interface with short learning curve compared to Salesforce
- +Extensive integration marketplace and open API for custom connections
- +HubSpot Academy provides free certifications and high-quality training content
Weaknesses
- -Pricing escalates quickly, Professional and Enterprise tiers are expensive for SMBs
- -Marketing contacts model means you pay more as your database grows
- -CMS is less flexible than WordPress for heavily customized websites
- -Reporting and analytics lag behind dedicated BI tools like Looker or Tableau
- -Contract terms require annual commitment; no monthly billing on higher tiers
Key features
Value 60/100. HubSpot's pricing is the most complex in SaaS, 7 Hubs, 4 tiers each, per-seat AND per-contact charges, plus mandatory onboarding fees.
Watch out: Mandatory onboarding fees: Marketing Pro $3,000, Marketing Enterprise $7,000, Sales Pro $1,500, Service Pro $1,500, Sales/Service Enterprise $3,500 each. A company buying Marketing Pro + Sales Pro pays $4,500 in one-time onboarding fees before day one
Pricing: Bitrix24 vs HubSpot
| Plan | Bitrix24 | HubSpot |
|---|---|---|
| Tier 1 | $0 Free | Free Free Tools |
| Tier 2 | $49 Basic | $15 /seat/month Starter |
| Tier 3 | $99 Standard | $890 /month Professional |
| Tier 4 | $199 Professional | $3600 /month Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Bitrix24 pricing and HubSpot pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Bitrix24
Want the highest-rated option?
Bitrix24: 4.2/5 (1,578 reviews). HubSpot: 3.9/5 (19,112 reviews).
Go with: Bitrix24
Value user reviews?
Bitrix24: 1,578 reviews (4.2/5). HubSpot: 19,112 reviews (3.9/5).
Go with: HubSpot
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Bitrix24 is rated higher: 4.2/5 vs 3.9/5.
Key Takeaways
HubSpot
- Larger review base (19,112 reviews)
- Free tier available
- Our pick for this comparison
Bitrix24
- Higher user rating: 4.2/5 vs 3.9/5
The Bottom Line
HubSpot is our pick.
Frequently Asked Questions
Is Bitrix24 or HubSpot better?
HubSpot is rated in our evaluation. Both are freemium.
What are Bitrix24 and HubSpot used for?
Bitrix24: All-in-one CRM, projects, and team communication. HubSpot: CRM platform for scaling businesses.
What does Bitrix24 cost vs HubSpot?
Bitrix24 is freemium (free tier + paid plans). HubSpot is freemium (free tier + paid plans). Visit their websites for detailed pricing.