Bitrix24 vs HubSpot: Which is Better in 2026?
Choosing between Bitrix24 and HubSpot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: HubSpot is our overall CRM pick. Pick Bitrix24 if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Bitrix24
All-in-one CRM, projects, and team communication
Best for you if:
- • You want all-in-one workspace
- • You want cRM included
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- • You want unified platform eliminates data silos between marketing, sales, and service teams
| At a Glance | Bitrix24 | HubSpot |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | CRM | CRM |
Rating | 4.2/5 | 3.9/5 |
Free plan | Yes | Yes |
Choose Bitrix24 or HubSpot?
Choose Bitrix24 if
All-in-one CRM, projects, and team communication
- You want all-in-one workspace
- You want cRM included
Choose HubSpot if
CRM platform for scaling businesses
- You want generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- You want unified platform eliminates data silos between marketing, sales, and service teams
| Feature | Bitrix24 | HubSpot |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.2/5 1,615 reviews | ★3.9/5 19,150 reviews |
| Categories | CRMProject Management | CRMMarketing Automation |
In-Depth Analysis
Bitrix24
All-in-one CRM, projects, and team communication
Bitrix24 offers a generous Free tier with unlimited users, making it highly accessible.
Watch out
Storage limits per tier
Strengths
- +All-in-one workspace
- +CRM included
- +Project management
- +Communication tools
- +Self-hosted option
Weaknesses
- -UI cluttered
- -Learning curve
- -Complex pricing
- -Feature overload
- -Support varies
Key features
HubSpot
CRM platform for scaling businesses
HubSpot's pricing is the most complex in SaaS, 7 Hubs, 4 tiers each, per-seat AND per-contact charges, plus mandatory onboarding fees.
Watch out
Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts.
Strengths
- +Generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- +Unified platform eliminates data silos between marketing, sales, and service teams
- +Intuitive interface with short learning curve compared to Salesforce
- +Extensive integration marketplace and open API for custom connections
- +HubSpot Academy provides free certifications and high-quality training content
Weaknesses
- -Pricing escalates quickly, Professional and Enterprise tiers are expensive for SMBs
- -Marketing contacts model means you pay more as your database grows
- -CMS is less flexible than WordPress for heavily customized websites
- -Reporting and analytics lag behind dedicated BI tools like Looker or Tableau
- -Contract terms require annual commitment; no monthly billing on higher tiers
Key features
Pricing: Bitrix24 vs HubSpot
| Plan | Bitrix24 | HubSpot |
|---|---|---|
| Tier 1 | $0 Free | Free Free Tools |
| Tier 2 | $49 Basic | $15 /seat/month Starter |
| Tier 3 | $99 Standard | $890 /month Professional |
| Tier 4 | $199 Professional | $3600 /month Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Bitrix24 pricing and HubSpot pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Bitrix24
Want the highest-rated option?
Bitrix24: 4.2/5 (1,615 reviews). HubSpot: 3.9/5 (19,150 reviews).
Go with: Bitrix24
Value user reviews?
Bitrix24: 1,615 reviews (4.2/5). HubSpot: 19,150 reviews (3.9/5).
Go with: HubSpot
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Bitrix24 is rated higher: 4.2/5 vs 3.9/5.
Key Takeaways
HubSpot
- Larger review base (19,150 reviews)
- Free tier available
- Our pick for this comparison
Bitrix24
- Higher user rating: 4.2/5 vs 3.9/5
The Bottom Line
HubSpot is our overall CRM pick.
Frequently Asked Questions
Is Bitrix24 or HubSpot better?
HubSpot is rated in our evaluation. Both are freemium.
What are Bitrix24 and HubSpot used for?
Bitrix24: All-in-one CRM, projects, and team communication. HubSpot: CRM platform for scaling businesses.
What does Bitrix24 cost vs HubSpot?
Bitrix24 is freemium (free tier + paid plans). HubSpot is freemium (free tier + paid plans). Visit their websites for detailed pricing.