Pipedrive vs HubSpot: Which Should You Choose in 2026?
Choosing between Pipedrive and HubSpot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Pipedrive
Sales CRM for small teams
Best for you if:
- • You need market intelligence features specifically
- • Sales-focused CRM for small teams
- • Visual pipeline management
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want the higher-rated option (9.0/10 vs 8.5/10)
- • You want to try before committing
- • You need marketing automation features specifically
- • All-in-one CRM platform
- • Marketing and sales tools
| At a Glance |  Pipedrive |  HubSpot |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Market Intelligence | Marketing Automation |
Rating | 85/100 | 90/100 |
| Feature | Pipedrive | HubSpot |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 85 | 90 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Market IntelligenceCRM | Marketing AutomationCRM |
How Pipedrive and HubSpot Compare
Pipedrive
Sales CRM for small teams
Paid · 85/100 score
HubSpot
CRM platform for scaling businesses
Free tier available · 90/100 score
Pipedrive is a market intelligence tool. HubSpot is in marketing automation.
Who Should Use What?
On a budget?
HubSpot has a free tier. Pipedrive is paid only.
Go with: HubSpot
Want the highest-rated option?
Pipedrive: 85/100. HubSpot: 90/100.
Go with: HubSpot
Value user reviews?
Neither has user reviews yet.
Go with: HubSpot
3 Questions to Help You Decide
What's your budget?
Pipedrive is paid. HubSpot is freemium. HubSpot lets you start free.
What's your use case?
Pipedrive is a market intelligence tool. HubSpot is in marketing automation. Pick the category that matches your needs.
How important are ratings?
HubSpot scores higher: 90/100 vs 85/100.
Key Takeaways
HubSpot
- Higher score: 90/100 vs 85
- Free tier available
- Our pick for this comparison
Pipedrive
- Better fit for market intelligence
The Bottom Line
HubSpot (90/100) is our pick.
Frequently Asked Questions
Is Pipedrive or HubSpot better?
HubSpot scores 90/100 in our evaluation. Pipedrive is paid and HubSpot is freemium.
What are Pipedrive and HubSpot used for?
Pipedrive: Sales CRM for small teams. HubSpot: CRM platform for scaling businesses.
What does Pipedrive cost vs HubSpot?
Pipedrive is a paid tool. HubSpot is freemium (free tier + paid plans). Visit their websites for detailed pricing.