Freshsales vs HubSpot: Which Should You Choose in 2026?
Choosing between Freshsales and HubSpot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Freshsales
AI-powered Sales CRM to streamline sales, boost conversions, and grow your pipeline.
Best for you if:
- • You need lead generation features specifically
- • AI-powered CRM for lead generation, qualification, and tracking.
- • Automates tasks and provides AI-driven insights for sales efficiency.
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want the higher-rated option (9.0/10 vs 8.6/10)
- • You need marketing automation features specifically
- • All-in-one CRM platform
- • Marketing and sales tools
| At a Glance |  Freshsales |  HubSpot |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Lead Generation | Marketing Automation |
Rating | 86/100 | 90/100 |
| Feature | Freshsales | HubSpot |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 86 | 90 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Lead GenerationCRM | Marketing AutomationCRM |
How Freshsales and HubSpot Compare
Freshsales
AI-powered Sales CRM to streamline sales, boost conversions, and grow your pipeline.
Free tier available · 86/100 score
HubSpot
CRM platform for scaling businesses
Free tier available · 90/100 score
Freshsales is a lead generation tool. HubSpot is in marketing automation.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Freshsales
Want the highest-rated option?
Freshsales: 86/100. HubSpot: 90/100.
Go with: HubSpot
Value user reviews?
Neither has user reviews yet.
Go with: HubSpot
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Freshsales is a lead generation tool. HubSpot is in marketing automation. Pick the category that matches your needs.
How important are ratings?
HubSpot scores higher: 90/100 vs 86/100.
Key Takeaways
HubSpot
- Higher score: 90/100 vs 86
- Free tier available
- Our pick for this comparison
Freshsales
- Better fit for lead generation
The Bottom Line
HubSpot (90/100) is our pick.
Frequently Asked Questions
Is Freshsales or HubSpot better?
HubSpot scores 90/100 in our evaluation. Both are freemium.
What are Freshsales and HubSpot used for?
Freshsales: AI-powered Sales CRM to streamline sales, boost conversions, and grow your pipeline.. HubSpot: CRM platform for scaling businesses.
What does Freshsales cost vs HubSpot?
Freshsales is freemium (free tier + paid plans). HubSpot is freemium (free tier + paid plans). Visit their websites for detailed pricing.